Did you catch this snapshot from the American Alliance of Museums? Some interesting takeaways: Attendance Recovery: Half of the museums (51%) have fully recovered to 100% or more of their pre-pandemic attendance levels, marking a significant increase from the 33% reported in 2023. However, the remaining half still report reduced attendance, with a median of 80% of pre-pandemic levels. Financial Recovery: Over 57% of museums report an improvement in net operating performance compared to 2019, with a median increase of 20%. This is a substantial improvement from 2023, where only 39% reported an increase. However, 19% of museums report a decline, and financial recovery remains uneven. Staffing Challenges: While 41% of museums increased their staff size over the past year, 51% report difficulties filling positions, particularly volunteer roles and frontline staff. Recruitment challenges have improved slightly compared to 2023, when 60% of museums struggled to fill positions. DEI Backlash: One-third (34%) of museums have experienced some form of DEI backlash, including donors withdrawing support or legislation constraining DEI-related policies. Southeastern U.S. museums are particularly affected, with 51% reporting at least one instance of backlash. Uncertainties and Philanthropy: Almost half of museum directors anticipate significant disruptions in 2025 due to shifts in philanthropy (48%) and financial/market instability (46%). Additional concerns include reductions in government funding (33%), labor shortages (30%), and ideological/political polarization (28%).
Explore the findings from our new annual National Snapshot of United States Museums survey 📊 This report offers a window into the state of the field in 2024—covering attendance, employment, finances, disruptions, DEI backlash, and more. These findings show progress compared to 2023, but recovery from the pandemic remains incomplete for the museum sector. Challenges persist in areas such as finances, recruitment, and shifts in philanthropy. Download the Snapshot report: https://lnkd.in/ev8TKWKp