Mistplay

Mistplay’s latest industry report offers a comprehensive exploration of the early stages in the mobile growth funnel. From the initial ad impression to Day 7 of the user journey, we delve deep into player acquisition, engagement, and monetization dynamics – as the first seven days play a pivotal role in establishing early stickiness that in turn paves the way for long-term retention and boosted LTV. Here’s what you can find inside 🔍 📈 Data from 3,000+ mobile gamers across Tier 1 markets 💸 Key IAP spender data to improve your monetization efforts 🎮 Genre-based comparisons to see what works for your audience 🧑🏫 Expert insights from 6 industry professionals 💡5 major growth predictions for 2025  ✍️ and more! Thanks to Gus Viegas from Cosmic Lounge, Oxana Fomina from Universe Games Analytics Consultancy, Michal Prokop Grno from Pixel Federation, Claire Rozain 🏳️ from Rzain consulting, Michael Kopelovich from Major Gem, and Tobias Edl from WHOW Games GmbH for your contributions and guidance for mobile game publishers heading into 2025. Get the report to unlock insights you need to fortify your mobile growth strategy for next year and beyond. 🔐👇 https://lnkd.in/enYxMiSe Want to grab this in another language? Take your pick: 🇨🇳Chinese: https://bit.ly/4fnYQsg 🇰🇷Korean: https://bit.ly/3Cgf1cG 🇯🇵Japanese: https://bit.ly/4fufAhH

One of our key predictions for growth in 2025 is that publishers will lean more into IP and brand collaborations for increased retention and spend – with 42% of spenders having engaged with IP-based gameplay experiences and 54% of them making in-app purchases related to the collab. Michael Kopelovich of Major Gem has been following this trend in his “The Power of Partnerships” series for months, and said that it’s becoming more and more prevalent across the mobile gaming community, noting that “we’re seeing a lot of brands start to figure out how they can optimize their marketing strategy in collaboration with mobile because it’s a win-win-win. The value of brand collaboration is huge – for the brand, the publisher, and the player.” In our latest article, we dive explore IP and brand collaborations’ full-funnel impact in driving LTV, examples we’ve seen throughout the year from major publishers and brands, and key takeaways to implement this strategy for new growth in 2025. 👇 https://lnkd.in/ePF4fvNH

🤔 What keeps players playing after the FTUE? Good gameplay mechanics and a fair progression & rewards system! As Oxana Fomina of Gradient Universe says, "Dynamic rewards that increase as players participate more are great for keeping players hooked. Players who invest more time should feel like they are getting higher value rewards." Get more insights from our 2024 Mobile Gaming Growth Report 👉  https://lnkd.in/e8__uD3Z

We’re happy to share we ranked #6 on the 2024 Deloitte's Technology Fast 50™ and #256 Fastest-Growing Company in North America on the Deloitte's Technology Fast 500™ by growing 445%! 🏆 We’re thrilled to be included and remain dedicated to driving long-term growth and delivering value to game publishers and gamers worldwide. 🚀 Check out the full list of winners 👉 https://lnkd.in/ev8PTq8

💡 Did you know that 75% of players conduct extra research installing a new mobile game? That’s why it’s critical to have other brand touch points – such as your online reviews and website – dialed in to increase your conversion rate. Check out more findings from our 2024 Mobile Gaming Growth Report to find other opportunities to eke out more growth and LTV in 2025 👉 https://lnkd.in/e8__uD3Z

Excited to collaborate with Tenjin to deliver more performance insights to game publishers. 🤝

What will be the key to mobile game growth in 2025? Gus Viegas of Cosmic Lounge says publishers need to nail down their differentiation and segmentation to see new results next year and break through the noise. Get our five data-backed predictions for growth next year in our Mobile Gaming Growth Report. Grab your copy 👉 https://lnkd.in/e8__uD3Z

👀 Will we see you at G-STAR next week? Find us at booth H-201 in the B2B area to talk about all things mobile gaming UA, retention, and loyalty from November 14th - 16th! Tim(Shin Duk) Kang and Yoon Ki Chang from the Mistplay crew will be on-site. Drop them a message if you want to connect! You can also email korea.commercial@mistplay.com to book a meeting with us. See you there! 안녕하세요, 다음 주 G-STAR에서 만나요! 11월 14일부터 16일까지 B2B관 H-201 부스에서 Mistplay 한국팀과 모바일 게임 UA, 리텐션, 로열티에 대한 모든 것을 논의해보세요. @Tim Kang @Yoonki Chang 현장에서 여러분과 만나기를 기대하고 있습니다! 미팅 예약은 korea.commercial@mistplay.com 으로 문의해주세요. #GSTAR #모바일게임 #UA #리텐션 #로열티 #Mistplay

📣 Latest drop: 3 data-backed predictions for growth in 2025 🔭 What will your mobile game growth strategy look like next year? Reviewing the latest data is a good place to start. In this article, we dive into three key predictions and opportunities from our 2024 Mobile Gaming Growth Report to provide publishers with fresh insights to innovate their growth strategies in a red ocean marketplace. Take a read👇 https://lnkd.in/e8__uD3Z

🌟 Considering diversification: The pros and cons of alternative app stores 📱 Diversifying distribution channels offers exciting prospects for publishers looking to innovate and expand their app reach and reduce reliance on Google and Apple's current dominance. Venturing into alternative app stores brings both advantages and challenges. Here's a quick breakdown: 1️⃣ Less competition (but smaller audiences): Fewer competitors may improve visibility, but reaching audiences on smaller platforms demands extra marketing effort. 2️⃣ Diversified revenue (but fragmented channels): Stronger revenue streams are possible, yet handling fragmented channels requires nuanced strategies and resource management. 3️⃣ Better margins (but more resource drain): Increased margins outside major stores come with extra production costs and efforts, necessitating adaptations to varied store requirements. Considering the risk-to-benefit ratio is vital. Alternative app stores might open up novel monetization avenues, such as bypassing limitations on promotions and integrating custom payment methods like Patreon – sparking a fresh, personalized user connection. Read more about escaping the monopolies (and get an overview of top alt app stores) in our article below 👇 https://lnkd.in/dJnHKieZ