Other.™

It has been a pleasure working with Canada Royal Milk to launch their first-to-market, Canadian-made infant formula, Niuriss, across the country! 🇨🇦 Niuriss is the ONLY made-in-Canada infant formula, proudly produced in Kingston, Ontario. We implemented a strategic mix of brand and performance media to rapidly generate awareness, build trust, and drive sell-through across all distribution channels. 📈 A big thank you to the Niuriss team and our media & creative partners for making this campaign a success! 👏 #weareother #raisethebar #performance #brand FUSE Create

Last week, our team had the privilege of attending #ThinkLeadGen2024 👏 The event highlighted the essential role of 1st-Party Data integration in lead generation programs - a core focus of much of the work we have done alongside our clients this year. As lead quality and profit-focused optimization take centre stage, integrating 1PD has become critical to maximizing the impact of lead-generation investments. Thank you to Google for hosting such an insightful and forward-looking event. See you next year! 👍 #ThinkLeadGen #1stPartyData #DigitalMarketing

It's official! Other.™ has been named a The Globe and Mail Canada's Top Growing Company for the 3rd time. 🎉 A sincere thank you to all of our clients and team members who made this achievement possible and who continue to believe in and deliver on our mission to #raisethebar 🙌 👉 weareother.ca

We're excited to announce the promotion of Christina Laronga to Director of Operations here at Other.™ This well-deserved promotion will continue to accelerate our efforts to #raisethebar on service delivery, product development, and cross-functional excellence. Join us in congratulating Christina 🙌 #weareother

We're excited to be hosting a CMA Café with the Canadian Marketing Association 🙌 Senior marketers, join a select group of your peers to discuss and strategize around one of the most pressing industry topics. Sign up details below: 👇 ☕ Café Topic: Is AI Impacting Paid Media? 📅 Date: October 1, 2024 🔗 Event Link: https://lnkd.in/gqNEawry Delve into the impact of AI on paid media with Matt Jenkins Founding Partner at Other.™. During this roundtable, discuss the latest trends, tools, and strategies reshaping the paid media landscape.

A big anniversary shoutout to Jordan Yates for 5 years with Other.™ 🙌 Jordan has grown quickly, moving from a Search Associate to Director of Search and overseeing an exceptionally high-performing team. We couldn't be more grateful for his dedication and proud of his accomplishments. Thank you Jordan for being Other.™ and helping us accomplish our mission of #raisingthebar.

What a week at the Digital Marketing for Financial Services Summit and the first official industry trade show for Other.™ 🙌 Founding Partners Katherine Wong and Nick Moretta were in attendance and on stage - meeting over 300 marketers from leading financial services organizations across Canada and the U.S 🏦 Many pressing issues were discussed - from rising customer acquisition costs, to striking a balance between brand and performance media, and the integration of 1PD and AI into performance media programs. Thank you to all who attended and it was great meeting everyone 😃 To all those who took advantage of our free headshots - we will send them to you within a week!! #performancemedia #brandmedia #raisethebar #DMFS

SPONSOR ALERT! Introducing the following sponsors of Digital Marketing for Financial Services Summit in Canada: 🥈Other.™Is the paid media and performance creative agency of choice for seasoned marketers who need to get more from their media spend. Their highly specialized team, technology-enabled operation, and proven methodologies are backed by $200MM+ in successful ad campaigns that help you to hit your targets, overcome performance plateaus, and stay ahead of your competition. 🥉 Canada Deposit Insurance Corporation (CDIC) | Société d'assurance-dépôts du Canada (SADC) is a federal Crown corporation that contributes to the stability of the Canadian financial system by providing deposit insurance against the loss of insured deposits at member institutions in the event of failure. Their efforts are designed to mitigate the risk of bank runs and contagion and to help depositors make decisions about the safety of their savings. Would you like to find out more about how Other. and CDIC can help your organization? It’s not too late to join us in-person, to speak to them face-to-face! 📅 June 11-12📍 Hyatt Regency Hotel, Toronto Register here: https://hubs.li/Q02zYQTD0 #CreativeMarketing #DigitalFinanceTrends #MarketingTactics #FinancialStability

Members of our team at Other.™ attended #GoogleMarketingLive 🇨🇦 in Toronto earlier this week! We joined some our clients and industry colleagues to capitalize on upcoming changes to reporting capabilities, new MMM products, and deep dives into AI-focused strategies. The industry continues to change rapidly and we're focused on helping our our clients adapt and find opportunities as they arise. #raisethebar #performancemedia #brandmedia

We recently had an insightful discussion sharing daily planning insights and challenges on a panel hosted by Broadsign. We joined their global sales and marketing teams alongside a panel of seasoned media contributors from Canada, the UK, and Amsterdam. Our very own Jennifer Cook from Other.™ dove deep into the trends and challenges of Digital Out-of-Home (DOOH) and programmatic OOH. In a brisk 90-minute chat, we tackled: ✅ Decision-Making: What influences the choice to include DOOH in campaigns and the decision to go programmatic versus direct? ✅ Challenges: We swapped stories on the tricky parts of DOOH campaigns and brainstormed solutions. ✅ Integration and Tools: We discussed how DOOH fits into broader media strategies and the tools that make a real difference. Great energy and insights all around—exciting times ahead for DOOH advertising! #DOOH #DigitalOutofHome #ProgrammaticAdvertising #MediaPlanning