Pinch Marketing Inc

We’re excited to announce our upcoming webinar, "Responsible AI Usage: Actionable Advice for Marketers" where we'll uncover the latest advancements and challenges when it comes to leveraging artificial intelligence (AI) for marketing purposes and how you and your team can responsibly use it to your advantage. The adoption of AI has reshaped marketing strategies, offering opportunities for efficiency and effectiveness that previously Marketers only dreamed of! However, amidst all the hype and constant noise, it's crucial to navigate responsibly and ethically to harness AI's full potential. Key Discussion Points: ☑️Defining Responsible AI Use: Gain insights into what constitutes responsible AI usage and the importance of ethical considerations. ☑️The Intersection of AI and Marketing: Explore current AI applications in marketing and the potential benefits and challenges. ☑️Data Privacy and Security: Discuss the critical importance of data protection and best practices for privacy in AI-assisted marketing strategies. ☑️Bias and Fairness in AI Algorithms: Understand biases in AI algorithms, strategies for mitigation, and ensuring fairness in AI-driven marketing campaigns. In a panel discussion hosted by Pinch Marketing Inc's Martin Pietrzak (CEO) and featuring marketing leaders and experts, Liz Oke (Founder of ME +ai : A Marketing Education Community), Kayla Spiess (CMO at Searce Inc.), and Michael Thibodeau (App Innovation & AI Lead at Microsoft), we'll navigate through the complexities and opportunities presented by responsibly using AI. From redefining content strategies to optimizing advertising efficiency, our panelists will share actionable insights and real-world examples to guide your AI journey. Why Attend? Because you can expect to benefit from: ☑️Expertise and Interaction: Hear from seasoned professionals and have your burning questions answered live. ☑️Exclusive Advice: Gain access to expert advice from the personal experiences of our executive panel. ☑️Strategies to Stay Ahead of the Curve: Learn strategies for success and things to avoid as you adopt more AI usage into your marketing efforts. Take advantage of this opportunity to equip yourself with the knowledge and tools needed to thrive in the age of AI. Register now to make sure you get reminded to join us for this engaging executive panel discussion!

Stop Playing It Safe in Marketing. Marketing isn’t medicine or law—mistakes don’t end careers here, but they can spark innovation. So why is so much of the industry obsessed with “proven” methods? Because true innovation feels risky, and we’ve been conditioned to avoid failure at all costs. But if you want to stay ahead, you need a culture that embraces experimentation. Take Google’s 20% Time Policy for example. It has given us products like Gmail and AdSense, not by playing it safe but by making room for risk. Imagine what could happen if you gave your team that same freedom. Here’s my challenge to you: carve out a chunk of your team’s time purely for experimentation. Let them try something new, even if it might not work. Maybe they’ll fail. But maybe, they’ll come up with the next big idea that sparks huge growth for your business. Are you willing to take the leap?

We are so happy we got to play a part in supporting Childhood Cancer Canada by sponsoring the 2nd Annual Scotiabank / Roynat Capital Charity Golf Tournament! It was a fantastic day of networking with local companies and making new connections. Looking forward to the opportunity to get involved again next year, and continue to rally together to support important causes!

There's more to email #marketing than just writing a few lines of text and pressing the "send" button. 📧💫 From audience segmentation and personalization to content creation and testing, email marketing campaigns often involve a series of complex strategic processes. So how do these intricate workflows change when AI is thrown into the mix? 🤖 By equipping themselves with AI, #B2B marketers can simplify their email marketing tasks significantly — all while driving better open rates and engagement. In fact, 82% of marketers say that generative AI saves them time, boosts content quality and improves personalization, which translates to more effective email marketing campaigns. Take a look at some easy ways you can apply AI to your #EmailMarketing strategy below: ✅ Use generative AI tools, like ChatGPT, to help you develop different subject headline options for A/B tests. ✅ Simplify audience segmentation tasks by using tools with AI-driven automation capabilities, like Mailchimp. ✅ Draw on a system that offers AI-powered email analytics, such as ActiveCampaign, to save time assessing audience behaviours for actionable insights. ✅ Ensure you get the highest open rates by opting for intelligent solutions that can help you with general email testing and optimization, like CoSchedule. ✅ Instantly produce email taglines and personalizable content options with generative AI tools such as Hire Mia. Let us know if you'd like more email marketing-related content by liking this post and leaving a comment.

How do you know if you're targeting the right audience when promoting your #B2B solutions? 🎯 If you're trying to reach everyone in the industry, there's a good chance you're missing out on high-quality leads and major business opportunities. The growth of your company ultimately hinges on how well you know and target your audience and their challenges. Targeted #marketing emails, for example, can generate up to 18 times more revenue than general broadcast emails. Pinch's Martin Pietrzak digs further into this topic on Mischa Zvegintzov's Table Rush Talk Show, outlining how organizations can't aim to do everything for everyone and, instead, must narrow down the audience to those who find their solutions most relevant and valuable. This can be accomplished by: ✅ Creating buyer personas to guide your marketing decisions. ✅ Examining audience data to determine what characteristics your most engaged audience members share. ✅ Targeting businesses that have the same known pain points, which your solutions can resolve. ✅ Accessing and targeting partner customer lists with co-branded content and experiences. View a clip from the podcast below to learn more. 🎥 Or, get a crash course on how you can take your #B2B marketing efforts to the next level by watching the full podcast here ➡️ https://lnkd.in/e3uPDrxu If you found this post interesting, give it a like and comment with your top tip for finding the right target audience.

Data privacy has become a priority for businesses everywhere. Existing government regulations and the gradual elimination of third-party cookies online highlight how people are more aware of their data-related rights. And meeting their expectations around data privacy is an extremely effective way to gain their trust, regardless of whether your organization is B2C or #B2B. Unfortunately, 81% of marketers are still dependent on third-party cookies.🍪 Since these cookies collect data without a user's consent, they can jeopardize their trust in your organization. So even though Chrome has continued to delay its removal of third-party cookies until 2025, the faster marketers can break away from them, the better. Discover a few simple ways your #marketing team can transition to a privacy-first data strategy in the following slides. 👇 We value your input, so don't forget to comment on this post with your thoughts. #B2BMarketing

Is your #B2B company taking steps to offer audiences a cohesive experience across #marketing channels? Companies like Amazon and Netflix have set the bar high for audiences with incredibly interactive, personalized experiences. As a result, B2B buyers now have higher expectations for potential vendors, anticipating highly competitive experiences across all touchpoints. This is why 89% of marketing professionals feel that a unified omnichannel strategy is necessary to maximize their companies' success. Yet, only 20% of them believe their existing plan is good enough. To ensure every marketing channel is working together to enhance the overall buyer experience with your company, I have a few suggestions that can help you improve your omnichannel strategy: ✅ Adopt a top CRM system, like Salesforce, that can track buyer interactions and messages across all platforms. This will give you a comprehensive view of customers so you can work towards maintaining consistent response times and engagement on all channels. ✅ Optimize all of your website, social media and landing pages for SEO. ✅ Using your CRM system, research what types of content perform best on different marketing channels to determine where and how to promote your messages for the best results. ✅ Make the most of chatbots whenever possible to reach out to your audience with fast, real-time assistance. ✅ Craft and enforce brand guidelines throughout your company to keep content and messaging consistent throughout every marketing channel. Did you find this post valuable? If so, like and comment for more marketing-related best practices. #B2BMarketing with Pinch Marketing Inc

How are you using AI to enhance your #B2B company's personalized #marketing strategy? When equipped with AI, tech companies can streamline their marketing operations, allowing them to accomplish more using the same resources: 👉 85% of marketers agree that generative AI allows them to produce content more efficiently. 👉 Marketers who incorporate AI and automation tools into their strategies are 95% more likely to succeed than those who don't. 👉 77% of marketing professionals say AI tools empower them to create more personalized content. AI-driven personalization, in particular, presents marketers with a major opportunity to deliver relevant messages to interested audiences in an extremely effective manner. On a recent episode of 🎙Kay Suthar🎙's Make Your Mark podcast, Martin Pietrzak, Pinch's president, tells listeners exactly how B2B marketing and sales teams can use AI to streamline and personalize critical processes and campaigns. 👂 Listen to what he has to say in the video below. 🧠 Learn more about how you can build effective marketing strategies by listening to the complete podcast here ➡️ https://lnkd.in/eDz73wQj

👀 Attention spans are shorter than ever. 👀 The younger generations, in particular, are constantly scrolling through content online, barely reading or seeing anything before they move on. Gen Z, for instance, dedicates only 1.3 seconds of their time to an ad. As these younger groups continue entering the job market, #B2B marketers must adjust their strategies to deliver high-value content that instantly grabs their audience's attention. And what better way to do that than with short-form video? 🎥 Since short-form video is engaging, memorable and easy to consume or share, marketers generally agree it's the top content format that produces the greatest ROI. Take a look at the list below for some easy ways you can start incorporating more short-form videos into your #marketing strategy: ✅ Clip short 15 to 30-second videos from your company's webinars or podcasts and promote them in content and on social media. ✅ Produce brief videos of customers saying one or two sentences about what they love about your products or services. ✅ Film a short interview with a subject matter expert sharing a few quick tips or industry insights that would resonate with target audiences. ✅ Create event teaser videos that are just a few seconds long to boost attendance. ✅ Break down your complex products or services into short explainer videos, which you can highlight across marketing channels. Like and comment on this post for more marketing-related tips. #MarketingStrategy

What's your #B2B organization doing to stand out from competitors? Most enterprises are competing with 29 other organizations. With so many businesses vying for your audience's time and money, your #marketing team must show audiences exactly what makes your company the best option. In an episode of Mischa Zvegintzov's Table Rush Talk Show, Pinch President Martin Pietrzak shares how companies can gain an edge over their competitors. Get the details in the clip below. Not sure what makes your enterprise unique enough to win over customers? Here are a few steps you can take to find the answer: 👉 Gather feedback through customer surveys and sales staff to find out what happy buyers like most about your company. 👉 Research your target audience's pain points and gaps your competitors have in resolving them. 👉 Investigate your top competitors to find out their biggest weaknesses and the opportunities that come of them for your company. 👉 Assess any partnerships you have that give your enterprise a competitive edge. Listen to the full podcast episode here to learn more on successful #B2BMarketing strategies ➡️ https://lnkd.in/e3uPDrxu