Prosh Marketing

Consistency builds trust, especially in times of crisis. In her latest contribution to the Forbes Communications Council, our CEO Roshni Wijayasinha, CM, MBA, shares why pre-approved talking points are a critical element of any successful crisis communications plan. From ensuring unified messaging to maintaining stakeholder confidence, having clear, prepared FAQs can help organizations respond swiftly and effectively during challenging moments. Curious about other strategies shaping today’s crisis communications? Check out the article '16 Essential Elements of a Successful Crisis Communications Plan' to learn more from other marketing leaders! Link below! http://bit.ly/498SRFM Andrew Allen Marija Z. Pini Yakuel C. David Minifie Charles Orlando Laurie Schalow Rachel Gerber Kule Nandini Sankara Trevor Henson, PMP Bob Pearson Karen Quinn Aleka Bhutiani Lisa K. #CrisisManagement #Leadership #StrategicCommunication

Join Our Team! Prosh Marketing is Hiring a Business Development Executive! (US Based - Remote + Events) Are you a proactive sales professional with a passion for startups and small businesses and an understanding of marketing? We're hiring a Business Development Executive based in the US to engage new clients! In this role, you’ll conduct outreach, represent us at industry events, and drive new business growth. What We’re Looking For: ·    5+ years in business development ·    Skilled at researching, prospecting, and building client relationships ·    Organized, tech-savvy, marketing-focused and self-motivated 💼 Perks: Competitive commissions on every closed deal and a flexible, supportive team environment. Ready to make an impact? Apply today! --> https://lnkd.in/gX7h7jmq

Our Founder and CEO, Roshni Wijayasinha, CM, MBA, has been named one of Marketing Maverick Inspiring Leaders to Watch, 2024! 🚀  Roshni has transformed how startups grow and thrive with her visionary Fractional CMO model. From building marketing strategies that lead to multi-million-dollar exits to empowering over 100+ businesses to scale, her leadership continues to make an extraordinary impact. We’re so proud to see her recognized as a leader shaping the future of marketing. Check out the full press release and online publication—links below! Publication --> https://lnkd.in/g_ZiPWBC Press Release --> https://lnkd.in/g-Autz_j   #MarketingMaverick #ProshProud #ProshMarketing #fCMO #CanadianMarketing #Leadership

Recently, our Chief of Staff, Kristen Ferkranus, had an action packed day at the ventureLAB #HardtechSummit! 🚀 She connected with some of the brightest minds in hardtech - all working on the solutions of tomorrow. From meeting new innovators to catching up with familiar faces, it was a great reminder of the power of collaboration and incubation. Congrats to the ventureLAB team on another amazing event this year! ✨ Hugh Chow, Sep Assadian #Hardtech #Innovation #FutureTech

The holiday season brings both unique challenges and incredible opportunities for marketers. In her latest Forbes Communications Council, our CEO Roshni Wijayasinha, CM, MBA explores 15 proven strategies to tackle some of the most common holiday marketing hurdles—from standing out in a crowded space to keeping customers engaged amidst the holiday buzz. Whether you’re aiming to optimize a festive campaign, streamline your customer experience, or manage resources efficiently, having a proactive game plan can make all the difference. Curious how these tips could elevate your holiday marketing efforts? Check out the article for practical solutions to help your brand shine during this busy season. Let’s make this holiday season one to remember! #HolidayMarketing #MarketingTips #MarketingStrategy https://lnkd.in/gYGFY6wx Lisa Maynard (nee Chaikin) Awin Global Alison Bringé (nee Levy) Launchmetrics Genine Fallon Cold Bore Capital Management Patrick Ward Nano Global Technologies Sahil Sethi Freshworks Professor Shanita Baraka Akintonde MBA, M.Ed., DTM Evan Reiss Foxit Rafael Schwarz TERRITORY Influence (Bertelsmann Group) Toyna Chin Novotech Kerry Curran, MBA RBMA: Revenue Based Marketing Advisors Rekha Thomas Maria A. Fortune 206 Vikas Kumar Agrawal Infobrandz Joe Ariganello

#TBT to our Founder's Social a few weeks back - what a way to celebrate #smallbusinessmonth! A big shoutout to all the amazing event sponsors BLUMEx.io , Toronto Tech Fest  and TALO Associates and venue Workplace One and guests who made this event so special! Looking forward to continuing to build these connections and share new opportunities ahead. Take a moment to watch this recap and mark your calendars for next year! #ThankYou #Collaborators #Gratitude

3 Reasons Why Thought Partnerships Drive Marketing Innovation. In today’s competitive landscape, marketing teams must stay ahead of trends and challenges. Forming thought partnerships with industry leaders can accelerate innovation, bring fresh perspectives, and ignite creative problem-solving. In her latest Forbes article, our CEO Roshni Wijayasinha, CM, MBA shares insights on how thought partnerships can transform your approach to marketing. Looking to foster more creativity and innovation in your marketing? Check out the full article to learn how thought partnerships can empower your team to reach new heights! https://lnkd.in/gpmwEKSn #MarketingInnovation #ThoughtLeadership #CreativeMarketing

Congratulations to the Winner of the Rise and Thrive SMB Contest! We’re thrilled to announce that "Niya’s Coily World"  has been selected as the winner of our Rise and Thrive SMB Contest! With their innovative approach and dedication to growth, they’ve truly embodied the spirit of this contest. What a fantastic way to celebrate Small Business Month! Thanks to the incredible support from our sponsors, Tula CPA and The Write Stuff Agency. Niya’s Coily World (founder Venesse Lewis) will receive $6,400 worth of marketing consulting and professional services to help them reach new heights. Together, we’re committed to empowering small businesses to thrive and succeed. A huge thank you to everyone who participated! Each entry demonstrated exceptional creativity and passion for their business, making it an inspiring experience for us all. #SmallBusinessMonth #SMBContest #RiseAndThrive

Tip for Content Marketing Success! In the world of content marketing, finding the right balance is crucial. Did you know that 80% of your posts should focus on delivering value to your audience through educational, informative, or entertaining content? Only 20% should be dedicated to promoting your product or service. This approach helps build trust, keeps your audience engaged, and positions your brand as an authority in your industry. Next time you're planning your content calendar, think about how you can offer value before making a sales pitch. #ContentMarketing #MarketingTips #DigitalMarketing