Scientist to CEO™

Scientist to CEO™

Professional Training and Coaching

Guelph, Ontario 180 followers

The Marketing & BD Framework to Help Life Science Leaders Grow a Thriving Business | Jennifer Andrews & Erica Sosnowski

About us

The Essential Marketing & BD Program for Life Science Companies - Online course, 1:1 coaching and premium templates. In this online course and coaching program, you'll build a powerful system to gain visibility, attract your audience, and drive revenue to grow your life science business. Through this course and coaching program, you will: - Discover our signature framework for attracting the right audience & ideal customers/partners - Craft a compelling company message that stands out, is better remembered, and more likely to convert - Build your 12-month marketing and business development strategy and clarify your milestones - Create a robust list of leads and prospects to nurture and convert into customers (or partners or investors - whatever your aim) - Receive hands-on coaching help from both business development and marketing angles - customized to the unique needs of your business

Industry
Professional Training and Coaching
Company size
2-10 employees
Headquarters
Guelph, Ontario
Type
Privately Held
Founded
2022
Specialties
life sciences, life science, biotech, business development, marketing, business strategy, branding, and online course

Locations

Employees at Scientist to CEO™

Updates

  • New episode alert 🎙️

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    Marketing Consultant/Fractional Marketing Director Helping Life Science Brands Grow🌱CEO, FreshLeaf Marketing | 📗Author, Scientist to CEO™ | Speaker | Podcast Host 🎙️

    Zero to millions: 💰 Yes, you CAN crowdfund your life science start-up! 🎙️New episode dropped today featuring Harrison Bert, Director of Fundraising at StartEngine. Harrison walks us through real-life success stories of companies that raised MILLIONS of dollars in funding using the #StartEngine crowdfunding platform. Trust me, it’s a juicy episode! We know you’ll appreciate the insightful details and actionable steps Harrison shares to help you get started with crowdfunding your own start-up. 🎙️🎙️🎙️LISTEN NOW: https://lnkd.in/gHMiZvQc Interested in exploring this? 👉Apply here to see if your company qualifies for crowdfunding via StartEngine: https://lnkd.in/guijACun #crowdfunding #lifescience #fundraising #investment — 🎙️#ScientistToCEO is the business growth podcast for companies built by scientists. 🤓 Co-hosted by Jennifer Andrews, M.Sc., MBA & Erica Sosnowski Scientist to CEO™

  • Scientist to CEO™ reposted this

    View profile for Jennifer Andrews, M.Sc., MBA, graphic

    Marketing Consultant/Fractional Marketing Director Helping Life Science Brands Grow🌱CEO, FreshLeaf Marketing | 📗Author, Scientist to CEO™ | Speaker | Podcast Host 🎙️

    Did you know businesses already using AI report productivity boosts of 30-40% among knowledge workers? (Yes, that includes scientific leaders like you and your team.) You already know what #generativeAI is and what it does, but how can it impact your science-based company RIGHT NOW? #GenAI goes way beyond ChatGPT…we’re talking: Operations Project management Proposal creation Communications Customer service Sales And more This is exactly what we delve into in our latest podcast episode! Our guest today is Dale Thomas, author of the newly published book, The Ultimate AI Guide for Small Business Success. He's a 20-year operations veteran who helps simplify gen AI as founder and CEO of ActionableOps. 🎙️🎙️🎙️👉Listen to Episode 4 of the Scientist to CEO Podcast: Smart Ways to Use #AI (and Must-Try Tools) to Grow Your Business: https://lnkd.in/gnEkVFCb P.S. We're already taking guest applications for season 2...if you know someone (or are someone), go here: https://lnkd.in/gBy2URDn — 🎙️#ScientistToCEO is the business growth podcast for companies built by scientists. 🤓 Co-hosted by Jennifer Andrews, M.Sc., MBA & Erica Sosnowski Scientist to CEO™

  • New episode alert featuring Sourabh Banerjee!🎙️

    View profile for Jennifer Andrews, M.Sc., MBA, graphic

    Marketing Consultant/Fractional Marketing Director Helping Life Science Brands Grow🌱CEO, FreshLeaf Marketing | 📗Author, Scientist to CEO™ | Speaker | Podcast Host 🎙️

    Imagine this: You came from the lab. You didn't have any formal business training. Yet you went on to be part of launching 3 different companies in 3 countries in forward-thinking sectors like machine learning and materials science. That's exactly what happened to Sourabh Banerjee. With a Ph.D. in biochemistry and molecular biology from the The Rockefeller University, he is now CEO of Geno10X Biosciences, an AI-enabled #medicaldevice company specializing in rapid disease detection. In today's episode, Sourabh shares with us: ✅ How he was part of launching 3 different start-ups in 3 countries ✅ Roadblocks he had to navigate in each region's science and business landscape ✅ Advice he'd give to any start-up founder on leadership, vision vs. execution, and the DOSS method ("don't simplify stupid stuff" 😂). 🎙️🎙️🎙️ 👉LISTEN NOW to Episode 4 of the Scientist to CEO #Podcast: https://lnkd.in/g4RWCpFQ Will you help us spread the word? Send this to a fellow science professional in your network or tag them in the comments! — 🎙️#ScientistToCEO is the business growth podcast for companies built by scientists. 🤓 Co-hosted by Jennifer Andrews, M.Sc., MBA & Erica Sosnowski Scientist to CEO™

  • New podcast episode out now!

    View profile for Jennifer Andrews, M.Sc., MBA, graphic

    Marketing Consultant/Fractional Marketing Director Helping Life Science Brands Grow🌱CEO, FreshLeaf Marketing | 📗Author, Scientist to CEO™ | Speaker | Podcast Host 🎙️

    Trade show season is in full swing! With >100 under our belts each (we counted 😊), Erica and I sit down for an informal chat on our game plan for a successful trade show presence. Whether you're just walking the floor or doing a full-blown exhibit, we cover the questions we get asked most often about #tradeshows, including: ✅How to choose what to attend (and what to skip)? ✅To exhibit or not to exhibit? ✅Filling your calendar with booked meetings ✅Our proven lead follow-up system (with our advice for frequency - it's more than you think!) ✅Measuring ROI (even with a loooong sales cycle) 🎙️🎙️🎙️ 👉LISTEN NOW to Episode 3 of the Scientist to CEO #Podcast: https://lnkd.in/dKtqS4hA 🎙️🎙️🎙️ Will you help us spread the word? Send this to a fellow science professional in your network or tag them in the comments! — 🎙️#ScientisttoCEO is the business growth podcast for companies built by scientists. 🤓 Co-hosted by Jennifer Andrews, M.Sc., MBA & Erica Sosnowski Scientist to CEO™

  • Scientist to CEO™ reposted this

    View profile for Erica Sosnowski, graphic

    Managing Partner, Sosna + Co. | Life Science Business Development | Matchmaker | Helping leaders expedite deals to drive growth | Podcast Host 🎙

    New episode alert!💰Today on the Scientist to CEO podcast, CEO of Cacti, Kaitlin Roberson schools us on the art of effective #fundraising - how she did it, tips you can use, and techniques that work. With a Master's in psychology from Harvard, and a background in non-profits, she has honed an effective approach any CEO can use to: ✅Find the right #investors ✅Make your company message make sense to anyone ✅Build relationships that will pay dividends (literally) 🎙️🎙️🎙️LISTEN NOW 👉 https://buff.ly/3Bcqo58 🎙️🎙️🎙️ Will you help us spread the word? Tag a fellow science professional in your network! — 🎙️#ScientistToCEO is the business growth podcast for companies built by scientists. 🤓 Co-hosted by Jennifer Andrews, M.Sc., MBA & Erica Sosnowski Scientist to CEO™

  • We've received tons of positive feedback behind the scenes on Marco's episode! 😊Here are a few public comments...share his episode with a scientific leader in your circle!

    View profile for Erica Sosnowski, graphic

    Managing Partner, Sosna + Co. | Life Science Business Development | Matchmaker | Helping leaders expedite deals to drive growth | Podcast Host 🎙

    Woo hoo - the first episode of my new podcast is out NOW!🎙️In our inaugural episode of #ScientistToCEO, we chatted with Marco Lobba, Ph.D., Ph.D., co-founder and CEO of CatenaBio about a huge uphill battle many face: getting your first customers/partners as a start-up. Marco went from Ph.D. student in Matt Francis and Jennifer Doudna's lab (yes, *that* Jennifer - Nobel Prize-winning scientist and CRISPR pioneer) to co-founding his company. ✨Marco shares with us the effective outreach strategy he used to secure his first major pharma partner - and all the steps he took to get there.✨ We ask him everything, including the exact wording of his high-open-rate emails and LinkedIn messages - and he shares it all generously so our listeners can benefit! 🎙️🎙️🎙️LISTEN NOW 👉https://buff.ly/3zlZlUf 🎙️🎙️🎙️ Will you help us spread the word about our #podcast? Send this to a fellow science professional in your network. — 🎙️Scientist to CEO is the marketing & business development podcast for companies built by scientists. 🤓 Co-hosted by Jennifer Andrews, M.Sc., MBA & Erica Sosnowski Scientist to CEO™

  • Today's the day - episode 1 of our podcast is live! Have a listen and let us know what you think. 🎙️

    View profile for Jennifer Andrews, M.Sc., MBA, graphic

    Marketing Consultant/Fractional Marketing Director Helping Life Science Brands Grow🌱CEO, FreshLeaf Marketing | 📗Author, Scientist to CEO™ | Speaker | Podcast Host 🎙️

    It’s official: Episode 1 of our podcast is out NOW! 🎙️👇Ever notice how most CEO success stories skip over the hard parts? Those lessons you can't just Google or ask AI? In our inaugural episode, we chatted with Marco Lobba, Ph.D., co-founder and CEO of CatenaBio about a huge uphill battle many face: getting your first customers/partners as a start-up. Marco went from Ph.D. student in Matt Francis and Jennifer Doudna's lab (yes, *that* Jennifer - Nobel Prize-winning scientist and CRISPR pioneer) to co-founding his company. ✨Marco shares with us the effective outreach strategy he used to secure his first major pharma partner - and all the steps he took to get there.✨ We ask him everything, including the exact wording of his high-open-rate emails and LinkedIn messages - and he shares it all generously so our listeners can benefit! 🎙️🎙️🎙️LISTEN NOW 👉https://lnkd.in/giifxasS 🎙️🎙️🎙️ Will you help us spread the word? Send this to a fellow science professional in your network. — 🎙️Scientist to CEO is the marketing & business development podcast for companies built by scientists. 🤓 Co-hosted by Jennifer Andrews, M.Sc., MBA & Erica Sosnowski Scientist to CEO™

  • Scientist to CEO™ reposted this

    View profile for Erica Sosnowski, graphic

    Managing Partner, Sosna + Co. | Life Science Business Development | Matchmaker | Helping leaders expedite deals to drive growth | Podcast Host 🎙

    Fun fact #1: my new podcast #ScientistToCEO is launching in 3 weeks! Fun fact #2: we’re now seeking guests for season 2… We’re looking for scientific business leaders with a cool story to share of a win you achieved for your company (or a lesson learned). Know someone who would make a great guest? Or perhaps it’s yourself. It’s a marketing/BD focused show, so the tales should relate to that. Nominate someone to be a guest (or yourself) by filling out this quick form: https://buff.ly/3y5SAF6 #podcast #businessdevelopment #marketing Jennifer Andrews, M.Sc., MBA

  • Our podcast is dropping soon…we can’t wait! Here are some details from Jennifer on what to expect.

    View profile for Jennifer Andrews, M.Sc., MBA, graphic

    Marketing Consultant/Fractional Marketing Director Helping Life Science Brands Grow🌱CEO, FreshLeaf Marketing | 📗Author, Scientist to CEO™ | Speaker | Podcast Host 🎙️

    Wish you could pick CEOs’ brains to ask them *exactly* how they grew their companies? Me too - the stuff you can’t Google or ask AI. Those gold nuggets. 🔑💎 Well, those are the conversations I’ll be having on my new podcast called Scientist to CEO - and it launches in just a few weeks! 🎙️🎙️🎙️Scientist to CEO™ is the marketing + BD podcast for companies built by scientists 🎙️🎙️🎙️Co-hosted by myself and Erica Sosnowski We’re in the midst of recording Season 1 interviews and have already heard so many of those “gold nuggets.” I want to tease them here, but you’ll have to wait a couple weeks! 👉Join our list to be first to notified when the first episodes drop: https://buff.ly/426bzKF 👈 P.S. Tag a scientific leader in your network who would make a great guest (and if it’s YOU, apply here: https://buff.ly/3y5SAF6 ) #scientisttoCEO #podcast #marketing #businessdevelopment

  • We can't wait, that's for sure! Read Erica's take and how to get notified when the first episodes are released. 🎙️

    View profile for Erica Sosnowski, graphic

    Managing Partner, Sosna + Co. | Life Science Business Development | Matchmaker | Helping leaders expedite deals to drive growth | Podcast Host 🎙

    I give a lot of talks and webinars on strategic BD strategies for #biotech and pharma companies. If you’ve seen my sessions, you’ll know I prioritize networking and relationships to get leadership teams to their next milestone. Now, I’m excited to be talking about the same stuff, in conversation format, on my new podcast! 🎙️🎙️🎙️It’s called #ScientistToCEO: the marketing & BD podcast for companies built by scientists, co-hosted by me and Jennifer Andrews, M.Sc., MBA.🎙️🎙️🎙️ We'll interview leaders who achieved a big win, and exactly how they did it - with useful takeaways helpful to any entrepreneur. The first episodes drop in a few weeks! 👉 Subscribe to get notified when the first batch of episodes is available: https://buff.ly/426bzKF 👈Scientist to CEO™ #podcast #businessdevelopment #marketing

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