The Brand Power Company

🏆 Making Every Action Count Award The Making Every Action Count Award celebrates the organizations that prove sustainability doesn't have to come at the expense of creativity or profit. Our 2024 winner is The Brand Power Company When Jo-Anne Myburgh from The Brand Power Company team reached out, they weren't just looking for catering - they were looking to rewrite the script on how film sets operate. Then something beautiful happened. Not only did they embrace zero-waste practices, but they made it their standard. Every shoot, every location, every time. For over a year now, they've shown that sustainability isn't just possible – it's now a norm for their team. To everyone making sustainability part of their story - this one's for you. 🎥 At Inwit, we believe that every bite, sip, and bold idea has the power to transform our city. That's why we're on a mission to make sustainability accessible and achievable for businesses across Toronto through our Sustainable Corporate Catering #FilmTO #SustainableProduction #SetLife #TorontoFilm #BehindTheScenes

What’s up with ads these days? They seem more focused on entertaining than driving sales.   Brand Power is here to flip the script.   It’s a trailblazing third-party voice with a mission: to arm consumers with rational, no-nonsense information about a wide range of products. The goal? Help marketers/brands drive a bigger impact to their bottom line. Brand Power is all about lower funnel conversion, by presenting the cold, hard facts about a product’s features and benefits to its audience.   And it works. Just take a look at these results:   Airwick Canada saw 505% sales growth in just one week.   Solpadeine regained their highest market value share in 15-years since November 1998 in the UK.   In the Philippines, Centrum almost doubled their sales.   And in the US, Olay saw an immediate sales lift of 28% after activating their Brand Power campaign.   So, say goodbye to the “smoke and mirrors” and hello to empowered brand marketing.

We can talk all day about Augmented Reality, literally.   Last week, our NYC based team, and our General Manager, Catherine McNally attended WPP’s Converge Event at the 3 World Trade Centre campus!   Armed and ready to share our latest Augmented Reality experiences we were super grateful to have a table to show our agency partners, clients, and industry leaders how we AR.   A huge 'thank you' to WPP and GroupM for hosting – see you next year!   P.S Scan the QR code below to experience one of our latest AR activations! Amy Spurgeon, Chase Miller, Kendall Ferré, James Frick, Virginia K. Durkin #advertising #augmentedreality