McCann Worldgroup

This holiday season, the iconic 111-year-old United States Postal Service Operation Santa program takes a giant leap into the future with its exciting new e-commerce debut. Thanks to MRM, "Santa's Gift Shoppe" now offers an innovative online fulfillment option, bringing holiday joy to tens of thousands of Americans who send wish lists to the North Pole each year. Partnering with Toys"R"Us, USPS is expanding the program’s reach, making it easier than ever for anyone to spread the magic of gift-giving and make holiday dreams come true.   “Holiday commerce meets people in the moment. Thanks to USPS Operation Santa, there are many people who want to fulfill wishes but sometimes don’t, due to many factors,” said MRM Global Chief Creative Officer, Ronald Ng. “Modernizing this timeless tradition by partnering with Toys “R” Us opens more doors and possibilities for frictionless engagement, while elevating the holiday magic of a successful, enduring platform.”

Kevin the Carrot, everyone’s favorite festive mascot, returned for his 9th festive outing to rescue the Christmas Spirit from Dr Humbug. Created by McCann for Aldi UK, Kevin has once again won Christmas with System1 placing him at the top of the brand-building rankings with the maximum 5.9-star rating.   It’s the 4th time in the past 5 years that Kevin has been ranked #1, a big congrats to McCann and our clients at Aldi UK, Kevin is a star! Bravo.   The campaign also supports the Teenage Cancer Trust, with Aldi targeting £15M in donations to the foundation and you can read more here: https://lnkd.in/eUadReW8

Our Global Chief Creative Officer, Javier Campopiano, will return for his second year as Executive Jury President for New York Festivals’ 2025 Advertising Awards where he will curate a jury of top creatives as well as marketing leaders across other disciplines.    “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.”   Congrats, Javier. #McCannWorldgroup #TruthWellTold

Our Chief Creative Officer, Javier Campopiano, spoke with Brittaney Kiefer for ADWEEK’s latest installment of “Big Ideas,” a series featuring the industry’s top creative minds.    Javier expresses his strong belief in truth-telling, saying of our “Truth Well Told” philosophy, “It’s the most beautiful platform that any communications or advertising company has.”   Some may find “truth” coming from advertisers ironic, but according to Javi, this is an opportunity, not a contradiction. “This is an opportunity for us to champion the truth and help companies that also want to be truthful with their customers. For many people, companies still have more credibility than governments or institutions. They have to be truthful, because the moment you’re not, people will tell you immediately,” he said.    Read the full article on Adweek here: https://lnkd.in/ea5mjKjj   #McCannWorldgroup #TruthWellTold

We are proud to share that our colleagues at Mercado McCann and McCann London took home big awards for their amazing work at the Clio Entertainment Awards last week. “Cheeky Controller” a campaign by McCann London for Xbox released alongside the premiere of Deadpool and Wolverine earlier this year took home a Gold and a Grand Prix award for Partnerships and Collaboration. “Hotel La Argentina” by Mercado McCann for TyC Sports also took home a Gold in the Fan Engagements/Audio Visual category. Well done to everyone who played a part in creating these special campaigns – bravo!

This past week marked the annual ADCOLOR Conference and Awards, celebrating their mission of “Rise Up, Reach Back.”    With the 2024 theme of "Off Mute,” the conference centered on empowering each of us to raise our voices to protect and advance DEI, as we strive for a more equitable future in our industry and society at large.    McCann Worldgroup Detroit’s campaign “Translators” for U.S. Bank took home Campaign of the Year, which acknowledges a campaign that pushes boundaries and promotes conversation by highlighting the lives and stories of historically excluded groups. Translators tells the powerful stories of the children of immigrants throughout the U.S. who play a vital and often overlooked role serving as translators for their families—navigating crucial matters like healthcare and finances, to daily tasks like grocery shopping and reading mail for their non-English-speaking parents. We are honored to accept this award for the second year in a row.   Additional recognition went to both Ian Mackenzie, Chief Creative Officer at McCann Worldgroup Canada & Global AI Creative Lead for McCann Worldgroup, who was an ADCOLOR Innovator finalist, as well as Mikaela (Liboro) Stewart, EVP, Head of Communications, McCann North America,  who represented McCann New York as an ADCOLOR Leader this year. There was also a special shout-out from the main stage for the winner of MW’s annual Billy Davis award, MAIP Alum Madilyne Nguyen-Acosta, who was surprised with the first ever Billy Davis commemorative trophy honoring exceptional talent.    Taking the conference stage, McCann Worldgroup’s Chief Diversity, Equity, and Inclusion Officer Singleton Beato, an ADCOLOR board member, introduced a panel focused on Disney’s ongoing commitment to culturally authentic and resonant storytelling.     Interpublic Group (IPG) overall was well-represented by so many of our colleagues included Channing Martin who joined the opening panel with the Chief DE&I Officers from all Advertising holding companies to discuss the climate for diversity in advertising, and Judith Harrison from Weber Shandwick, was honored as ADCOLOR’s DEI Executive of the Year.     With Conscious Inclusion as one of our core values, we’re proud to support ADCOLOR’s mission as we strive to create the conditions where everyone, from all backgrounds, feels a sense of connection, belonging, and shared purpose. #McCannWorldgroup #TruthWellTold

At last week’s Festival Internacional El Ojo de Iberoamérica conference, which celebrates creativity, communications and entertainment with a Latin perspective, our teams took home a total of 32 awards including 3 Gran Ojos, 9 Gold, 4 Silver, and 14 Bronze awards.    "Hotel La Argentina" by Mercado McCann for TyC Sports won 2 Gran Ojos in the Sports and Content categories. MRM Brazil’s “Throwback Deals” for Samsung also took home a Gran Ojo in the Creative Commerce Category.    Congratulations to everyone who contributed to these projects on their well deserved honors! #McCannWorldgroup #TruthWellTold

[Mind]ography, a new project for Instax™ by McCann + HERO Australia, debuted last week with a groundbreaking ethos: turning memories into photographs.    Lost memories were reconstructed from the mind of Nicole Toum, a support worker from Sydney. After Nicole tragically lost her father in 2018, she also lost dozens of digital photos; and she chose three of these core memories to be recovered through [Mind]ography.   “This is literally cutting-edge, mind-reading research,” said Dr Paul Scotti, of Princeton Neuroscience Institute, who led the experiment. “We scanned Nicole’s brain with Functional MRI as she saw and imagined thousands of images, training our algorithm to recognize her brain patterns. Then when she imagined her memories, the AI could create a visual reconstruction of what she was imagining.”   Her memories then became the focus of an exhibition in Sydney, as well as a cultural phenomenon. Since the exhibition, Instax™ has seen an 8x increase in social engagement and a reach of 12 million so far (impressive given Australia’s population of 26 million people). #McCannWorldgroup #TruthWellTold

We’re excited to share that Britt Nolan will be joining McCann Worldgroup in the new role of Chief Creative Officer, North America. Britt is a lauded creative talent with a belief in the power of brand, whose work spans mediums, clients, and capabilities, always making an impact. He’ll work with the network’s creative leadership in the U.S. and Canada across McCann, MRM, FutureBrand, and Craft to encourage collaboration across capabilities and agencies.   On the appointment, our Global Chief Creative Officer Javier Campopiano said, “Britt is without a doubt a leader and a point of reference for excellence in our industry. He has led some of North America’s very best work in recent years with incredible range—creating eye-catching, smart, authentic, and funny ways of connecting brands with people. He has a rare track record of success across both creative and business, with a unique understanding of how they power each other. And most importantly, we share a common belief that brand-building is right now more important than it ever was, and the only way to do it is through radical creativity based on human truths. He embodies the very essence of our Truth Well Told philosophy.”   Britt’s work has earned over 50 Cannes Lions as well as top honors from the Effies, D&AD, ADC, One Show, Clios, LIAs, among other top honors. In 2019, Britt was inducted into the AAF’s Hall of Achievement, evidence of the tremendous impact of his creativity.    We are excited to welcome Britt in January and can’t wait to see what he has in store for us.   You can read more here: https://lnkd.in/dayXTnrp   #McCannWorldgroup #TruthWellTold

New Pod Alert!   On the latest episode of The Purpose Podcast with Rupert Maconick McCann Worldgroup’s Global CEO Daryl Lee breaks down what Truth Well Told means for McCann Worldgroup today and the enduring impact of truth on the future of creativity. Daryl talks about leading with authenticity, balancing creativity with data, and how an inclusive culture with diverse perspectives fuels our best ideas.   You can check out Daryl’s take on where we’re headed and how we’re staying true to what matters.    Listen here:  Apple: https://lnkd.in/eWNZJu6F Spotify: https://lnkd.in/eVGkYnZ3