Thrive Digital

Friendly reminder to update all your ad copy containing 2024 ✨

We’re thrilled to announce we’ve won the 2024 WorkRamp Learnies Out-of-this-World Award, recognizing an employee learning program with the most creative launch strategy and impactful execution! This award celebrates ThriveCamp, our foundational learning and development program designed to set new hires up for success in Performance Marketing roles. Combining dynamic live training, self-guided courses, and hands-on exercises, ThriveCamp is designed to tap into various learning experiences while fostering community building and peer-to-peer learning. From real-world project tasks and video-based challenges to interactive discussions and cohort-based learning, ThriveCamp empowers new hires to apply their skills while forging strong connections with their peers and trainers. These elements have helped learners gain knowledge and feel supported and integrated into our culture. This achievement is a testament to the collaboration and dedication of over 30 stakeholders—learners, managers, facilitators, content creators, and senior leaders. Their collective efforts, feedback, and passion have been the driving force behind this program’s success. A special shoutout to our People & Development team, Eunice Kajoba, Sarah Kassam, and Zohra Abed, for bringing ThriveCamp to life, project managing an exceptional experience for our learners and partnering with our community to improve this program. We look forward to continuously evolving, innovating and growing our employee learning programs in the new year! #WorkCulture

Setting professional goals for 2025? Listen to fractional marketing leader, Ed Poppe, share the top skills he believes all marketing leaders need to have. #Marketing #DigitalMarketing #GrowthMarketing #PerformanceMarketing #LeadershipSkills

It's a new year, and we're looking for new Thrivers to join the team! If you're a talented performance marketer looking for your next role, check out the full post to learn what we're looking for, all about Thrive, and find a link to apply. #MarketingJobs

A landing page is anywhere on your website where a user lands after clicking on an ad or CTA (call to action). Which is why a lot of the principles for a good landing page also apply to a good homepage. What are the key elements of a good landing page? ▪️ A prioritized, hierarchy of information to cater to various user needs. ▪️ Clear, easy-to-understand headlines. When in doubt, prioritize clarity over cleverness. ▪️ Copy that articulates the value exchange, the purpose of the page, and the organization’s mission. ▪️ User proof and trust signals like testimonials, case studies, awards, or logo gardens. Want to learn more about good landing page design? Watch our latest episode of The Hypothesis on YouTube or listen on Spotify or Apple Podcasts. #LandingPages #DigitalMarketing #GrowthMarketing #PerformanceMarketing

We're growing and looking for more talented performance marketers to join our team in the new year! Check out the full posting to see if you might be the right fit. #MarketingJobs #PerformanceMarketing #GrowthMarketing

Generally speaking, we don't often advise gating content anymore. Most users today are weary of trading their personal information for a forgettable whitepaper and it can turn them away from conversion. However, there are times when gating still makes sense: 🔐 Events. Trading your information for an event makes sense — you need to provide an email address for a calendar invite. Things like valuable discussions, webinars, or even live events can be a great way to get information. 🔐 Research and reports. If you have a really strong, research and data-heavy report, you can gate the content but you have to at least give some of your best info away on the landing page to entice users to convert. This tactic only works if you have very valuable information, it's not for thought leadership or crowdsourced guides. 🔐 Free trials, demos, or sample products. If you're giving away your product or service offering for free, users will give their information for that. No matter the reason to gate, be sure to have a follow-up plan to nurture those leads. #LandingPages #AdCreative #PerformanceMarketing #GrowthMarketing

We're so excited to share this new update to our hiring process. Learn more about why we've started anonymizing resumes from our Associate Director of Talent Acquisition, Michelle Nowacki. #AgencyLife #WorkCulture

If there's one thing a landing page has to do, it's deliver on the promise made by the ad that the user clicked to get there. Get to the reason the user clicked right at the top of the page. Whether it's the product they wanted, a downloadable resource, more information about your brand, or any other goal, you need to deliver on the ad's promise right away. Want to learn more about designing high-conversion landing pages? Watch our latest episode of The Hypothesis on YouTube or listen to it on Apple or Spotify. #LandingPages #DigitalMarketing #GrowthMarketing #PerformanceMarketing

Marketers talk a lot about ads and ad performance but what about landing pages? The actual pages your audience (hopefully) converts on. In our latest episode of The Hypothesis, we dive into the nuances of landing pages—what they are, what they should do, and how to avoid common pitfalls. We also discuss whether content should be gated, the balance of personalization, and why every marketer should prioritize clarity above all else. Watch it on YouTube or listen to the episode on Spotify or Apple (links in the comments). #PerformanceMarketing #LandingPages #GrowthMarketing #Marketing #DigitalMarketing