Thrive Digital’s Post

A landing page is anywhere on your website where a user lands after clicking on an ad or CTA (call to action). Which is why a lot of the principles for a good landing page also apply to a good homepage. What are the key elements of a good landing page? ▪️ A prioritized, hierarchy of information to cater to various user needs. ▪️ Clear, easy-to-understand headlines. When in doubt, prioritize clarity over cleverness. ▪️ Copy that articulates the value exchange, the purpose of the page, and the organization’s mission. ▪️ User proof and trust signals like testimonials, case studies, awards, or logo gardens. Want to learn more about good landing page design? Watch our latest episode of The Hypothesis on YouTube or listen on Spotify or Apple Podcasts. #LandingPages #DigitalMarketing #GrowthMarketing #PerformanceMarketing

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