A landing page is anywhere on your website where a user lands after clicking on an ad or CTA (call to action). Which is why a lot of the principles for a good landing page also apply to a good homepage. What are the key elements of a good landing page? ▪️ A prioritized, hierarchy of information to cater to various user needs. ▪️ Clear, easy-to-understand headlines. When in doubt, prioritize clarity over cleverness. ▪️ Copy that articulates the value exchange, the purpose of the page, and the organization’s mission. ▪️ User proof and trust signals like testimonials, case studies, awards, or logo gardens. Want to learn more about good landing page design? Watch our latest episode of The Hypothesis on YouTube or listen on Spotify or Apple Podcasts. #LandingPages #DigitalMarketing #GrowthMarketing #PerformanceMarketing
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Want to know the secret to attracting your ideal clients? Using your success clients' stories to attract more people just like them. In the latest episode of Talk Copy to Me, I sat down with Erin Ollila to dive into why case studies are crucial for businesses of all sizes and how you can use them to showcase your expertise and build trust with potential clients. Here's what we chatted about: ⭐ The different types of case studies you can write, from the simple problem/solution quickies to the more storytelling form of case studies ⭐ The three forms you need in your business in order to create strategic case studies ⭐ Strategies for gathering and utilizing client data ⭐ Tips for conducting engaging case study interviews ⭐ The role of storytelling in crafting and writing quality case studies ⭐ Seven essential data points for creating impactful case studies Tune in here! Apple Podcasts: https://lnkd.in/gCyRnha9 Spotify: https://lnkd.in/gniM6vFm
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🎙️ Each podcast episode costs me around $75, but I keep running it for free. Here's the breakdown: - Audio editor (Found an amazing one on Fiverr) - Subscription to Riverside.fm (my virtual studio) - Buzzsprout subscription to host my podcast - vidyo.ai for creating shorts (though I may cancel this since Riverside now offers shorts) Why I continue podcasting for free: -I love conversations with fellow authors. - Supporting authors brings me joy. - It has opened doors like speaking engagements and expanded my network in the publishing industry. The Reality: Running the podcast costs more than it brings in, and so far, I haven’t attracted advertisers. If you've enjoyed my podcast and want to see it continue, consider supporting me by joining my Patreon. Members get awesome perks: -A signed copy of my novel and future novels. -Free access to one of my self-led courses in my learning academy. - Free access to my writing community …and more! I'd be forever grateful if you joined. Check out the link below. 👇
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Check out Rapid Result Creators Youtube Channel: Les O’Hara Reveals Contractor Success Secrets! 🚀 Ready to take your contracting business to the next level? Les dives into insider secrets from the Contractor Playbook to help you: ✅ Get more leads ✅ Manage time effectively ✅ Boost profitability with proven systems 🔗 Watch the full video on YouTube: https://lnkd.in/gVpWVa56 🎧 Coming soon to Spotify & Apple Podcasts! Whether you’re just starting out or scaling to the next level, this episode is packed with game-changing insights you won’t want to miss. Drop a "🔥" in the comments if you’re tuning in today! #ContractorHuddle #PodcastAlert #ConstructionBusiness #ScalingSuccess #BusinessGrowth #LesOHara #BuildBetter #BuildingGreatness
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Check out Rapid Result Creators Youtube Channel: Les O’Hara Reveals Contractor Success Secrets! 🚀 Ready to take your contracting business to the next level? Les dives into insider secrets from the Contractor Playbook to help you: ✅ Get more leads ✅ Manage time effectively ✅ Boost profitability with proven systems 🔗 Watch the full video on YouTube: https://lnkd.in/gVpWVa56 🎧 Coming soon to Spotify & Apple Podcasts! Whether you’re just starting out or scaling to the next level, this episode is packed with game-changing insights you won’t want to miss. Drop a "🔥" in the comments if you’re tuning in today! #ContractorHuddle #PodcastAlert #ConstructionBusiness #ScalingSuccess #BusinessGrowth #LesOHara #BuildBetter #BuildingGreatness
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If you're not talking about your competition in your content, you're losing out on business. The reality is: Your buyers are already comparing you to the competition. That conversation exists whether you join it or not—because when’s the last time someone evaluated just one option before making a purchase decision? So, if you know potential customers are looking at other options, the question is, do you want to be the one who guides that conversation? That doesn’t mean being bias or misleading, but providing factual information and positioning yourself as the trusted source that helps navigate the buyer's journey. When you do this, you earn more trust with your buyers. And people buy from businesses they trust. 👊 Learn how to discuss your competition the right way on the latest episode of Endless Customers with head sales and marketing coach Brian Casey. Out now on Spotify, YouTube, Apple Podcasts and more. #TheyAskYouAnswer #endlesscustomers #marketingtraining #marketingcoach
Why You NEED to Talk About Your Competition
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Prepare for the exit! Episode #57 of "The Daily Author" with Laurie Barkman emphasized the importance of planning for an exit from the beginning, encouraging business owners to structure their businesses to maximize value when it's time to sell. Laurie shared insights on the common oversight of not considering an eventual sale, which can lead to a business not reaching its potential value. She discussed real-life stories where emotional attachment to a business complicated the decision to sell, and emphasized the importance of open communication and realistic assessment of capabilities and interests within family-run businesses. We discuss her book, The Business Transition Handbook, and how appearing on podcasts to reach the right audience and building a strong organic following through valuable content and newsletters is important in marketing a book. Listen today! Apple Podcasts: https://lnkd.in/eiC-Ti2t Spotify: https://lnkd.in/eUdqDNX7
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Check out Rapid Result Creators Youtube Channel: Les O’Hara Reveals Contractor Success Secrets! 🚀 Ready to take your contracting business to the next level? Les dives into insider secrets from the Contractor Playbook to help you: ✅ Get more leads ✅ Manage time effectively ✅ Boost profitability with proven systems 🔗 Watch the full video on YouTube: https://lnkd.in/gt8wF8E4 🎧 Coming soon to Spotify & Apple Podcasts! Whether you’re just starting out or scaling to the next level, this episode is packed with game-changing insights you won’t want to miss. Drop a "🔥" in the comments if you’re tuning in today! #ContractorHuddle #PodcastAlert #ConstructionBusiness #ScalingSuccess #BusinessGrowth #LesOHara #BuildBetter #BuildingGreatness
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Podcasting is a powerful tool for media positioning, with episodes easily accessible on platforms like Spotify, Apple Podcasts, and Google Podcasts and even on YouTube! 🚀 Beyond audio, video clips from podcast episodes are booming on social media, opening up exciting engagement opportunities on Instagram and TikTok. Why do we love podcasts? ✅ Podcasts are invaluable for building brand awareness, establishing credibility, and increasing visibility across markets. ✅ They allow you to identify and connect with your target audience while creating content that can be shared across social media, your website, and beyond. ✅ By sharing your story through podcasts, you can reach diverse audiences and make a lasting impact. Ready to elevate your brand, strengthen your business goals, and craft compelling stories? Connect with Barrie at barrie@barriecohen.com! . . . #PRProTip #Storytelling #PublicRelations #BrandNarrative #AudienceConnection #InspireAction
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Your Virtual Upline Podcast : 424: How Shannon Made $4,000 From a Single Piece of Content! https://ift.tt/EDFvwU4 I’m extra excited to share today’s episode, because you’ll get to hear the story of a long-time client of ours, Shannon, and how she made $4,000 in just one month from a single post she made on social media. This conversation will not only inspire you, but you’ll also learn the tactical and actionable strategies that Shannon actually used, including two specific skills she worked really hard on that made all the difference in the results she has seen in her business! If you happen to be listening to this episode at the time of publishing, our brand new program, Transformed! starts in just a matter of days, on May 1st. To grab your spot and learn more about the strategies that Shannon talks about here, along with so much more, go to https://lnkd.in/gHC67hGU! Listen to Learn 6:16 - Some of the things Shannon has had to do differently to adapt and evolve to the current state of her business 8:12 - What she did recently to truly embrace the call of leadership 10:15 - How transformational conversations literally changed Shannon’s business (and can for yours too!) 16:01 - Exciting details on our brand-new workshop, Transformed! 18:15 - How Shannon used cross-selling, another powerful strategy she learned in Love Serve Grow 21:18 - What you always need to make sure of when using this strategy in your own business 26:24 - The important distinction to be made and understood about the people who buy from you Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://lnkd.in/gHC67hGU Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel The post Your Virtual Upline Podcast : 424: How Shannon Made $4,000 From a Single Piece of Content! appeared first on Laban Johnson. via Addicted 2 Success : Why Tesla, Apple and Amazon Prioritize Performance Over Everything Else | Laban Johnson https://ift.tt/PZOKc5H April 30, 2024 at 07:00AM
Your Virtual Upline Podcast : 424: How Shannon Made $4,000 From a Single Piece of Content! https://ift.tt/EDFvwU4 I’m extra excited to share today’s episode, because you’ll get to hear the story of a long-time client of ours, Shannon, and how she made $4,000 in just one month from a single post she made on social media. This conversation will not only inspire you, but you’ll also learn t...
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"Challenging the obvious stuff". The idea sounds simple at first. This came up while chatting with Becky Berry from Riverside.fm (the product I love and use weekly for our podcasts). A simple thing to understand, but a strong and ambitious path to follow. She's also Sn. Product Designer ex-Wix , so her product understanding is the gem. We chatted around the workflow of podcast recording and editing. Turns out, it's not that easy to do podcasts. Neither is it easy to create a software for podcasters & creators. With this, how do you keep challenging the obvious? . . During the entire conversation, the answer as that 'one thing' was always resonant -> FOCUS. Focus on creating a simple workflow; a stellar product. I'm sure that's what it takes! That's what it takes to build the world-class products that she's headed. . . The core focus on-> + understanding user needs + mapping the user journey + finding user pain points + trying the best to solve those ONE AT A TIME and we conquer product building! Ps- Looking forward to our podcast sometime Becky :) #uxdesign #productdesign #uxui #podcast #uidesign
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