Thrive Digital

If there's one thing a landing page has to do, it's deliver on the promise made by the ad that the user clicked to get there. Get to the reason the user clicked right at the top of the page. Whether it's the product they wanted, a downloadable resource, more information about your brand, or any other goal, you need to deliver on the ad's promise right away. Want to learn more about designing high-conversion landing pages? Watch our latest episode of The Hypothesis on YouTube or listen to it on Apple or Spotify. #LandingPages #DigitalMarketing #GrowthMarketing #PerformanceMarketing

Marketers talk a lot about ads and ad performance but what about landing pages? The actual pages your audience (hopefully) converts on. In our latest episode of The Hypothesis, we dive into the nuances of landing pages—what they are, what they should do, and how to avoid common pitfalls. We also discuss whether content should be gated, the balance of personalization, and why every marketer should prioritize clarity above all else. Watch it on YouTube or listen to the episode on Spotify or Apple (links in the comments). #PerformanceMarketing #LandingPages #GrowthMarketing #Marketing #DigitalMarketing

How are most marketers currently using attribution? Day-to-day: to understand what’s driving results. Month-to-month: to decide where to allocate budgets. Quarter-to-quarter: to guide broader investment strategies. No matter how they're being used though, most attribution methodologies aren't as accurate as they claim to be. Want to learn how to get the most out of your attribution reporting and what methodologies we find the most effective? Watch our latest episode of The Hypothesis on YouTube or listen to it on your favorite streaming app. #MarketingMeasurement #MarketingAttribution #PerformanceMarketing #GrowthMarketing

How can you tell if an attribution (marketing measurement) methodology or tool produces accurate results? According to our Senior Data Analyst, Kent Ross, there are 2 primary ways: 1️⃣ How transparent are the methods? Understanding the methodologies of how that platform comes up with those results is critical. 2️⃣ What are the assumptions that go into the method? For example, last click assumes that all of the value comes from the last click which is rarely the case. Attribution isn’t perfect, but by understanding its limitations and using broader systems-based thinking, marketers can drive better decisions and long-term growth. #PerformanceMarketing #MarketingMeasurement #Attribution #Marketing

Measuring ad and marketing effectiveness to optimize your media mix requires attribution. Attribution is the process of assigning value to marketing activities — but it's really not that simple. There are two main types of attribution, and one is a lot more effective than the other but a lot harder to get right. The "easy" route: deterministic attribution (last click, first click, multi-touch attribution). This method relies on predefined rules but is inherently flawed due to imperfect data. However, it is a lot easier to gather data for and is offered in a lot of ad and CRM platforms. The more effective route: probabilistic attribution (mixed media modeling, incrementality testing). This method relies on statistical models to understand the effects of marketing, branding, and external factors such as market dynamics, the economy, and more. Requires a more nuanced understanding of statistics and is not readily offered in-platform. We work most often with our clients on probabilistic attribution but there's still some value to deterministic. Want to learn more about this topic? Catch our VP of Data & Strategy, Eric Sloan, discussing this and more in our latest episode of The Hypothesis. #PerformanceMarketing #MarketingMeasurement #Attribution #GrowthMarketing #Marketing

AI is making a whole lot of marketing tasks easier than ever but not necessarily better for the consumer. Listen to Fractional Marketing Leader, Ed Poppe, discuss where he thinks the future of marketing is heading and why personalization will always matter. #GrowthMarketing #AI #PerformanceMarketing #Marketing

This Friday through Monday are some of the most stressful days of the year for e-comm marketers so here are some fantastic tips shared by one of our Thrivers, James Narraway, on how to keep your cool during BF/CM: 💬 Keep up the chatter, both internally and with your clients. Collectively we can overcome most obstacles together. Your clients will also really appreciate the added attention during these crucial days. 🥐 Set yourself up for success for the day by making sure you start with a good breakfast that includes a portion with carbohydrates if your diet allows for it. Carbs impact brain function as they are the preferred source of energy for your brain. 🌲 Take breaks through the day as needed, stay hydrated, have snacks, make sure you get a good lunch, and take time just to walk away from the computer every now and then. Your body still needs mental breaks throughout the day, and the work isn't going anywhere. Also, a reminder that you work in a group, so if you or your team run into anything where you could use an outside opinion there is no shame at all in posting questions and getting advice. #BFCM #PerformanceMarketing #Marketing #GrowthMarketing

What is attribution? It's the process of assigning value to marketing activities. Stripped of tactics like cookies or server-side tracking, it’s ultimately about understanding the response or return from specific efforts. More than anything it's complicated, confusing, and often (intentionally or unintentionally) used to make decisions it doesn't really have insight or influence on. We asked two of our talented data and measurement team members, Eric Sloan and Kent Ross, to break down all kinds of common attribution methodologies as well as explain what they all mean, how we can get better at measurement, and things to watch out for in our latest episode of The Hypothesis. Watch it on YouTube or listen to it on your favorite listening apps (link in the comments). https://lnkd.in/g4GZvNh2 #MarketingMeasurement #Attribution #PerformanceMarketing #GrowthMarketing #Marketing

Our founder, Jonathan Becker, sat down with talented marketing leader and former Thrive client, Ed Poppe, to chat through paid performance and some frequent questions we hear as marketers. First up, they discuss the question almost every organization will need to decide at some point: should we hire a performance marketing team in-house or bring on an agency? Watch the video to hear why we think there's a case for both: #PerformanceMarketing #GrowthMarketing #PaidMarketing #Marketing

When working with e-commerce clients on Meta campaigns, we almost always suggest Advantage+ catalog ads. What are they? Dynamic ads that automatically deliver relevant product recommendations to people based on their interests, intent, and actions. Especially leading up to big sale periods like BF/CM and Boxing Day, that personalization of ads can be a helpful way to drive up those sales. Want to catch our entire conversation on optimizing Meta ads? Watch the latest episode of The Hypothesis on YouTube or find the podcast on Spotify or Apple Podcasts. #PerformanceMarketing #GrowthMarketing #MetaAds #EcommMarketing #Marketing