Thrive Digital’s Post

Hot off the press! MediaPost has launched a six-part series featuring Pathlabs and our work with independent agencies. 📰 This series aims to explore some of the key challenges agencies encounter when it comes to media execution and how to solve them, including imposing budget constraints, lowering profits and product quality, promoting agency growth, and more. 🚀 Each installment will focus on a different dimension of how outsourcing media execution can help balance people, workflow, and technology while maximizing both growth and profitability. 📈 Future articles will touch on strategies for "having it all without doing it all," featuring interviews with agency partners of Pathlabs. 📣 Check out the initial piece below, and join the conversation by adding a comment! Stay tuned for part two of this series. 💪 https://lnkd.in/gNuR8irW #Marketing #Advertising

Most of my clients are businesses with newer/growing marketing programs. Typically this means that they have only 1 or 2 in-house marketers. As a result, I’ve found that providing both strategic recommendations AND executing on these ideas goes a lot further than limiting my services to one or the other. What I’ve seen is that in most smaller companies, marketers (among many other team members) have to wear many hats. I almost see it as a necessity that someone in my position would have to provide both strategy design and executional services. Otherwise, strategy without execution doesn’t change the business at all, and execution without strategy can become activity with no purpose or direction. - - - - - If you’ve found this insightful, I share the actual work I do to help my clients grow their paid media programs in my weekly newsletter. You can subscribe through the link in my profile. #paidmedia #digitalmarketing #growthmarketing

Sorry you are losing! If as a performance marketer, you are not expanding your skill set from: "Media buyer" to "Creative Strategists" "How to Run ads" to "How to Create Ads". Agree? #perfomancemarketing #mediabuyer

Need a Google Sheet that helps you plan your digital campaigns? Here's a link to a tool that I use to draft and plan a variety of campaigns. Whether you want to use this to plan for yourself, or use it to send info to clients, it'll come in handy! Here you go! https://lnkd.in/eE5H9UXU

We don’t just talk about results—we deliver them. And now, you can see exactly how we do it. Our latest case studies are packed with real numbers, real strategies, and real success stories. From boosting ROI to scaling ad campaigns that dominate, these stories show what’s possible when you have the right team on your side. Curious to see how we’ve helped businesses like yours thrive? Check out the case studies here: www.DeWit-Agency.net

As an agency, prospective clients often are grappling with the decision to hire an agency or hire someone in-house to do their marketing. While no one answer meets everyone's needs, this article shares an excellent decision matrix companies can utilize to support the decision-making process. Read more here: https://bit.ly/4evvCH1

Avoid marketing agencies if you want to save money on your ad spend. They simply don't have enough staff to micro manage your ads to save you from click fraud. Click fraud is when competitors are clicking on your ads simply to spend your money for that day. Keywords need to be monitoried 2-3 a week - at minimum to catch excessive clicks - that are not of a regular click pattern. If you need a new ad manager and one that can save you money on ad spend and on ad management fees then reach out. Save 50% or more on ad management fees by hiring direct (build your virtual dream team). I am available now - text to get a quote 425-273-4141 #smallbusinessmarketing #copywritermarketer

Life of a Performance Marketer 🎯 You spend days optimizing campaigns, tweaking every ad, and finally, you see it—those high-quality leads start rolling in. Feels like a victory, right? 💪 But then... a week later, you hear from the sales team: "These leads are bad. They're not picking up the calls." 😶 Sound familiar? 🙃 #Performancemarketing

Ciffrado stands out in the marketing and advertising world for several reasons: Innovative Solutions: We specialize in developing cutting-edge marketing and advertising strategies that leverage the latest technologies and trends to ensure our clients stay ahead of the curve. Data-Driven Approach: Our company utilizes advanced data analytics and market research techniques to gain deep insights into consumer behavior, enabling us to tailor our campaigns for maximum impact and ROI. Creative Excellence: We have a team of highly skilled creatives who excel at crafting compelling content and visuals that resonate with target audiences and drive engagement. Client-Centric Focus: At Ciffrado, we prioritize building strong relationships with our clients and take a collaborative approach to understanding their unique goals and challenges, ensuring we deliver customized solutions that meet their specific needs. Results-Oriented: We are committed to delivering measurable results and continuously monitor and optimize our campaigns to ensure they are achieving the desired outcomes.

Making adjustments to your ads is essential. But, sometimes, the process is rushed to try and speed things along. This can inadvertently stall the campaign’s efforts. That's why I always encourage advertisers to keep a plan running long enough to collect substantial data before making big changes. Give campaigns, the systems, and the people working on it enough time to perform, but also don’t wait too long to keep things fresh and optimize your campaigns. #digitaladvertising