Tradable Bits

That’s a wrap on Pink Week! 💖✨ It’s always incredible to see how our fan engagement platforms can make a difference - raising awareness, encouraging donations, and showing support for an amazing partner like Breast Cancer Care WA. Our Tradable Bits ‘Pink Digital Hub’ was back again, engaging fans and spreading awareness through a Donation Campaign, Memory Game, and Pink Game Quiz. We included direct links to our auction, merchandise, and tickets, making it easier than ever for fans to show their support! We also utilised The Famous Group’s AI Photo Magic again, this time celebrating Breast Cancer Care WA’s clients by transforming them into the superheroes they truly are! Seeing their transformations light up the big screen was a special moment 💪✨ A huge thank you to everyone who got involved 💕

En este episodio platicamos con Joshua Flores, lider de Tradable Bits para la región de #AméricaLatina.  Tradable Bits es el líder global en tecnología de fan para la industria del deporte y entretenimiento en vivo. La empresa cuenta con oficinas principales en Vancouver, Europa, Australia, APAC y México. Joshua, matemático egresado de la Universidad Nacional Autónoma de #México, ha trabajado como líder de data analytics en Ticketmaster. Con Joshua platicamos de varios puntos: ▶️ La importancia de los datos en la industria deportiva ▶️ ¿Cómo lograr instaurar una cultura corporativa de los datos? ▶️ Lo accesible que puede ser tener acceso a data e información valiosa para conocer a los aficionados. ▶️ Los casos de éxito de Tradable Bits en NBA México y #LATAM ▶️ La sociedad con Monterrey 2026, una de las sedes de la Copa del Mundo ▶️ El trabajo con Tigres y cómo ha ido creciendo y evolucionado la relación para agregarles valor

Taking some time this Friday to reflect on an incredible end of October spent in California at the #espnW Women + Sports Summit ✨. It’s always inspiring to be surrounded by leaders and visionaries who are shaping the future of women’s sports. One of the most impactful moments? Hearing Willow Bay, Dean of USC Annenberg, state: “𝙒𝙤𝙢𝙚𝙣’𝙨 𝙨𝙥𝙤𝙧𝙩𝙨 𝙖𝙧𝙚 𝙣𝙤𝙩 𝙟𝙪𝙨𝙩 𝙢𝙞𝙣𝙞 𝙫𝙚𝙧𝙨𝙞𝙤𝙣𝙨 𝙤𝙛 𝙢𝙚𝙣’𝙨 𝙨𝙥𝙤𝙧𝙩𝙨.” Women’s sports are creating their own identity—driven by mission-aligned partnerships, deep community connections, and the power of athletes as storytellers. Here are a few key takeaways from the summit that really stood out: 🌟 𝗙𝗮𝗻𝘀 𝗔𝗿𝗲 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗠𝗶𝘀𝘀𝗶𝗼𝗻, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝘁𝗵𝗲 𝗚𝗮𝗺𝗲 Teams like Angel City Football Club, whose co-owners include Willow Bay and Bob Iger, are showing how women’s sports are about more than competition. Fans are drawn to the values these teams represent—equality, empowerment, and authenticity—creating a deeply engaged and purpose-driven audience that continues to increase the valuation of women's pro teams. 🌟 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗶𝗻𝗴 𝗥𝗢𝗜 𝗶𝗻 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗦𝗽𝗼𝗿𝘁𝘀 Women’s sports are redefining success metrics. Leaders like those at the WNBA (Women's National Basketball Association) are moving beyond just traditional "eyeball counts" and focusing on "return on influence"(ROI). This shift highlights the value of building brand loyalty, creating cultural relevance, and attracting purpose-driven partnerships that leave a lasting impact. 🌟 𝗔𝘁𝗵𝗹𝗲𝘁𝗲𝘀 𝗔𝗿𝗲 𝘁𝗵𝗲 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗲𝗿𝘀 𝗧𝗵𝗮𝘁 𝗗𝗿𝗶𝘃𝗲 𝗖𝗵𝗮𝗻𝗴𝗲 The WNBA’s messaging emphasized that "Athletes are your best storytellers." Women athletes are not only excelling on the field/court but also sharing powerful stories that inspire fans and challenge norms. Amplifying these voices is a game-changer for both teams and brands. It has been great to work for a company like Tradable Bits that invests in attendance at events like this to explore how we can partner to propel the space forward using first-party fan data. Fan data will continue to be critical to understanding new audiences, creating meaningful engagement, and building partnerships that truly resonate. 📊✨ For anyone interested in diving deeper into women's sports-focused topics, here are two excellent reads from a true all-star on the Tradable Bits team - Hayley Palmer: 🔗A New Era of Women's Sports: https://lnkd.in/e5ufGf-T 🔗 How Women's Sports Can Drive Sponsorship Growth: https://lnkd.in/e8DsvhqN #WomensSports #FanEngagement #FirstPartyData

The Sydney Swans have nailed the AFL - Australian Football League fixture release launch with an effective way to gather first-party data and membership leads through their Tradable Bits campaign for fans to download the 2025 fixture. Fans can now download and sync the full season schedule directly to their devices, no matter what calendar app they use! In just a few hours, we’re already seeing incredible engagement! Huge congratulations Isabelle O'Brien for her stellar work in bringing this campaign to life and making it a first-of-its-kind platform. Final props to Josh Whelan for this idea. Check it Out: https://lnkd.in/ead7E_MZ