We had the privilege of attending Canada's largest union-focused communications event, the Canadian Association of Labour Media Conference. Our president, John Schofield, led a workshop on "Unleashing & Sequencing Your Brand”. We also hosted a hugely successful #cocktailparty event onsite, welcoming over 115 attendees! 🙌 #CALMConference #Conference #Canada #Alberta
Union Communications
Advertising Services
Toronto, Ontario 60 followers
Helping Unions maximize the impact of their message with sharp creative, quality production, and ideal media placement.
About us
Founded in 1982, we are a full service advertising agency working exclusively with labour unions. In fact, we think of ourselves as our client's secret weapon. Negotiations are fierce, the consequences real and the difference between success and failure can come down to a single unexpected advantage. By garnering public support with persuasive messaging and media selection, our work applies pressure to achieve a better deal. We help to unite our members while exposing the opposition's weakness, and in the end, getting everyone back to work faster.
- Website
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www.unioncommunications.ca
External link for Union Communications
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 1982
- Specialties
- Creative Development, Brand Strategy, Communication Strategy, Media Planning, Media Buying, Facilitation, Digital Production, Broadcast Production, Social Media Planning, Social Media Management, Insight Development, and Crisis Management Communications
Locations
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Primary
Get directions
33 Bloor St E
5th Floor
Toronto, Ontario M4W 3H1, CA
Employees at Union Communications
Updates
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We worked with CUPE New Brunswick to modernize and redefine what their iconic fist symbol could stand for. #Advertising #Union #Canada #NewBrunswick #Ad
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What is the value of having a strong brand? A strong brand will help your Union: ✅ Gain Recognition: your brand mark, tagline and the way you communicate are ways the public will remember you by. 🔒 Establish credibility: credibility isn’t built overnight. Be consistent with your brand behaviors and messaging. 👥 Recruit new members: your future members will pay attention and look out for what you stand for, how you carry your brand, and how you support your current members. #Branding #Union #UnionLeadership #Credibility #Recruitment #EmployerBranding #Teamwork #BrandAwareness #Communication
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When a university preaches ethics but practices hypocrisy, who holds them accountable? CUPE 3261 challenged the University of Toronto's contradictory actions: a $3.23B budget vs. hiring-freeze measures. Our "Practice What You Teach" campaign turned the tables, weaponizing the university's own rhetoric to expose the disconnect. #Union #Advertising #CUPE
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Magic happens at the intersection of the union truth and the public truth, where the idea of influence is born, creating a perfectly-balanced strategic approach to our messaging. #union #advertising #communication #strategy
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