Adtrac AG

🚀 New Blog Post: Bridging the Gap in DOOH Advertising Are you still relying on static data for your digital signage campaigns? It's time to upgrade. In our latest blog post, we dive deep into the real-world difference between static DOOH models and smart-targeted screen campaigns powered by predictive sales models. Here’s what you’ll discover: 1. Why smart targeting delivers real-time audience delivery and actionable insights. 2. The inefficiencies of static models and simulated targeting. 3. How leveraging transparent, data-driven solutions saves screentime and budget. Don’t let outdated methods hold your campaigns back—understand the technology driving the future of DOOH advertising! 🔗 Read the full post here https://lnkd.in/dtVKEbEc #DOOH #SmartTargeting #AdTech #DigitalSignage #ProgrammaticAdvertising Advertima

🚀 Embracing Transparency with Adtrac Transparency is a game-changer for digital signage. With Adtrac’s real-time reporting, you can uncover and resolve player downtimes, connectivity issues, and other operational challenges—insights that were previously hidden. It’s not about “blaming the messenger” but about using transparency to improve infrastructure, build advertiser trust, and deliver better campaigns. Let’s transform challenges into opportunities together! #DigitalSignage #AdTech #Transparency #Innovation #Adtrac https://lnkd.in/dnNmgtXN

🚀 Unlocking New Revenue Streams in Retail Media with Adtrac! 🚀 Retail media networks today have immense potential, but without the right insights, many ad opportunities remain underutilized. At Adtrac, we’re redefining how brands tap into real-world, in-store advertising by harnessing data in innovative ways. Our predictive models, built on over a million daily data points from checkout registries, site traffic, and sensors, achieve up to 97% accuracy on long-term networks. This means high-yield ad placement for brands, tailored visitor flow analysis, and maximized campaign results. 📊 Imagine: Precise, real-time campaign tracking and reporting Advanced targeting backed by dynamic rate cards An easy-to-use, revenue-driving platform, all within a white-label solution With Adtrac, your retail media strategy just became future-ready. 👉 Dive in with us to explore the possibilities: Adtrac.tech https://lnkd.in/dBm_HCd9

Loops are dead. In digital out-of-home (DOOH) advertising, loop-based structures are a thing of the past. Today, advertisers need flexibility to meet customer demands and maximize revenue. Adtrac enables a new era in screen advertising by replacing rigid slots and blocks with dynamic, AI-driven planning. Gone are the days of fixed loops and overbooked networks. Now, advertisers can choose any combination of sites, screens, and times to fit their goals and budget. Find out why flexible planning is the future of DOOH in our latest article: https://lnkd.in/dE-2mAcx #DOOH #digitaladvertising #Adtrac #programmaticadvertising #media #AI

🚀 Exciting News! 🚀 We are thrilled to announce that Adtrac.tech has successfully integrated with Xibo, the leading digital signage CMS. This partnership allows businesses to unlock new possibilities in the DOOH advertising space by combining Adtrac's innovative targeted advertising platform with Xibo’s dynamic signage capabilities. With this integration, Xibo Open Source Digital Signage users can now seamlessly leverage Adtrac’s advanced features to maximize their DOOH revenue potential. We’re proud to collaborate with such a talented and professional team! Dan Garner, Director of Engineering at Xibo, said it best: "We are delighted to partner with Adtrac to help our customers maximise their DOOH revenue potential by leveraging Adtrac's innovative method of targeted advertising." Benjamin Wey, Co-Founder of Adtrac, added: "The cooperation in getting this interface up and running was simply outstanding and we are excited to work with such a professional and friendly partner." We look forward to helping businesses achieve even greater success in their DOOH campaigns! 📈 #DOOH #DigitalSignage #AdTech #Innovation #Partnership #Advertising #RevenueGrowth #AdtracTech #Xibo

🚀 Adtrac's Efficiency Gains Drive Growth! We just published a new blog post diving into the real impact of Adtrac on business efficiency. While Adtrac saves significant time per campaign, it’s not just about reducing workload. Instead, Jevon’s Paradox shows that as we free up resources, the focus shifts to scaling and maximizing output—leading to more sales, better service, and higher turnover. 👉 Read the full blog and see why automating your DOOH/Instore Media operations unlocks your team’s potential. #AdTech #Efficiency #Growth https://lnkd.in/d-79M7H8

🚀 New Blog Post Alert! Struggling to attract top talent as a startup in a competitive tech hub like Zurich? 🌍 With giants like Meta, Apple, and Google offering sky-high salaries, it can feel like an uphill battle. At Adtrac, we found our own solution: freedom. Learn how we’ve shifted our focus from compensation to creating a culture of trust, autonomy, and innovation—and why it’s working. Click here to read how we’re tackling talent acquisition in the shadow of tech giants!👇 #StartupLife #TechTalent #WorkCulture #Adtrac https://lnkd.in/dnP2A--W

 In unserem neuesten Blog-Beitrag diskutieren wir, wie Künstliche Intelligenz (KI) die DOOH-Branche verändert und welche Rolle menschliche Kreativität weiterhin spielt. Adtrac nutzt prädiktive KI, um Zielgruppen besser zu erreichen, Kampagnen zu optimieren und das Maximum aus digitalem Inventar herauszuholen. Trotzdem bleibt der Mensch essenziell, um wirklich emotionale, einprägsame Botschaften zu schaffen. Viel Spass beim Lesen! #DOOH #KI #OutOfHome #Innovation

🚀 New Blog Post Alert: AI is revolutionizing DOOH advertising, and we're here for it! From smarter audience targeting to enhanced content creation, Adtrac is leveraging AI to optimize campaign performance while keeping human creativity at the forefront. Learn how we’re integrating predictive AI for better inventory and campaign management, ensuring both advertisers and publishers get the most out of their DOOH strategy. 👉 Discover more in our latest blog post: "Preparing for the Future: The Rise of AI in DOOH Advertising." https://lnkd.in/dUaf36Kg #DOOH #AI #AdTech #Innovation

We’ve just released an in-depth interview with Adtrac’s Founder & CEO, Benjamin Wey, and our virtual Head of Customer Engagement & Thought Leadership, Elena Weiss. They dive into the future of DOOH monetization software and how Adtrac is paving the way for more effective and efficient advertising strategies. Curious about what’s next for digital out-of-home media? Check out the full interview to learn more about our innovative approach and vision for the industry. #DOOH #Advertising #AdTech #Innovation https://lnkd.in/dXC-hKax