Another exciting piece of #partnership news to kick off May with! We're teaming up with Switzerland Tourism to enhance sustainable travel for Asian visitors. 🤝🇨🇭
This collaboration, marked by a three-year Memorandum of Cooperation, aims to diversify the Swiss travel scene by promoting year-round tourism to travelers from Asia.
Through this partnership, we’re committed to increasing the distribution of Swiss Travel Passes and extending visitor stays, fostering sustainable tourism practices in support of Switzerland's 'Swisstainable' program, which integrates economic, environmental, and societal sustainability into the #tourism sector.
"Tourism is currently experiencing a significant transformation, driven by a new generation of digitally-savvy travelers who crave larger, bolder, and more frequent experiences over physical goods. Through our partnership with Switzerland Tourism, we are thrilled to empower Asian travelers to discover the beauty of Switzerland and enjoy a diverse range of unique and unforgettable experiences,” says Wilfred Fan, our Chief Commercial Officer.
Martin Nydegger, CEO of Switzerland Tourism, shares, "We are thrilled to join forces with Klook to expand our sustainable travel products, ensuring a balanced and enriching travel experience for our guests throughout the year."
Speaking at Switzerland Vacation Day 2024, Wilfred also shared more about the rise of social commerce in #travel, how it can inspire wanderlust and how brands can leverage this phenomenon with a community like our Klook Kreators.
Read more here 🔗 https://lnkd.in/gefsQc-r
#Klook #SwitzerlandTourism #Travel
