Switzerland Tourism

The second edition of the #SwissWinterVillage ❄️ is finished and the team of Switzerland Tourism in Italy takes stock of two impressive weeks of Swiss winter promotion in the heart of Milano: • 50'000 visitors in the Swiss Winter Village • 1600 skiers participated on the sustainable slope for a free ski lesson (of which 80% were young generation) • 2000 people “sledging” • 30 schools visited the village and participated with ski lessons • Over 3 million media contacts • Over 15 million social media impressions The innovative and sustainable promotion 360° Swiss winter experiences was reinforced with a Eurocity 2for1 promotion to visit Switzerland. Thank you to all partners to have joined forces for this incredible light tower project, to everyone who visited us and to the perfect weather during all the days! San Bernardino Swiss Alps, Travel Switzerland, Trenitalia, SBB CFF FFS, Vaud Promotion, Bern Welcome, Interlaken Tourism, Lucerne Tourism, Rhätische Bahn AG, Swiss Snowsports, Stöckli Swiss Sports AG, Lindt & Sprüngli Italia, RAUSCH AG KREUZLINGEN, Montreux-Vevey Tourisme & Convention Bureau, Lindt Home of Chocolate, Präsenz Schweiz and Christina Gläser

🌱 🔍 Making Sustainability visible The new Sustainability Communication Toolbox on the STV FST Schweizer Tourismus-Verband website offers tourism businesses a valuable guide to communicate their sustainability efforts in a transparent, authentic, and above all, practical way. In five interactive modules, the toolbox not only highlights the key aspects to consider but also provides hands-on implementation tools. These resources help businesses integrate sustainability into their communication effectively. Additionally, inspiring good practice examples from the tourism industry demonstrate how sustainability can be made visible and tangible. The toolbox serves as an interactive companion for everyone looking not only to implement sustainability but to communicate it convincingly. 💚 👉 Discover the toolbox here In Deutsch: https://lnkd.in/e9_zpf8V En français: https://lnkd.in/eJB78H2c In italiano: https://lnkd.in/eTSyWPYc The toolbox is available in three languages and was developed in collaboration with the STV FST Schweizer Tourismus-Verband, HSLU Hochschule Luzern and Arts and HotellerieSuisse. Swisstainable – Schweizer Nachhaltigkeitsprogramm, Melanie Jäger-Wyss, Dr. Julianna Priskin, Lisa Arnet, Romy Bacher, Helena Videtic, Rahel Ammon and Anja Roggo

We proudly present: Unsere Serie Destination Escape ist ab heute bei Prime Video und YouTube zu sehen! Die ganze Schweiz wird zum ultimativen Escape Abenteuer! Vier furchtlose Abenteurer stellen sich 25 packenden Herausforderungen an legendären Schauplätzen in der Schweiz. Sie haben nur 8 Tage, um durch 8 verschiedene Regionen zu reisen und alle Rätsel zu lösen. Dabei fordern Verstand, Teamgeist, Mut, körperliche Fitness und unerschütterlicher Wille ihre Grenzen heraus. JETZT ANSCHAUEN! Hier gehts zur Episode 1: https://lnkd.in/e3eyvWKZ Mehr Informationen: https://lnkd.in/ePxBEZib Grosses Dankeschön an das ST Team Markt Deutschland: Charlotte Salewski, Jörg Peter Krebs, Peter Schmidtchen, Vivienne Hosennen-Bauer, Tassja Dâmaso, Lisa Hasler, Tanja Reinhardt Ganz lieben Dank an unsere geschätzten Partner: FMD Productions, Sascha Gottschalk, Marc Baechtold, Patrick Kulik, Travel Switzerland, Basel Tourismus, Jura & Drei-Seen-Land, Destination Davos Klosters, TICINO Turismo & Convention Bureau, Lucerne Tourism, Made in Bern, Freiburger Tourismusverband ,Vaud Promotion, Lucky Shareman GmbH, Deutsche Bahn, Victorinox, SIGG Switzerland Bottles AG, Switzerland Cheese Marketing AG, Florian Nick, Susanna Kosa, Jonathan Ziegler, Markus Rebholz, Tyler Cave, Niko Griesert (@nikogriesert), Sabrina Camlott (@sabrinaoutdoor), Lukas Leonhardt (@lukaswhite) und Annika Gerhard (@annikazion)

Do you know a lot about Switzerland as a travel destination and would like to actively share this knowledge? Become an active part of our "GUURU community". As a GUURU for Switzerland Tourism, you will support our guests personally via chat and share your knowledge about the best excursion destinations and insider tips in real-time.    Learn more about the Guuru program and how you get rewarded by sharing your passion and expertise here:  https://lnkd.in/e8eiEeNN  #community #guuru

🌍 Exploring the Path to Net Positive Tourism at WTM London!    Viviane Grobet, our Head of Business Development & Partnerships and Member of the Executive Board at Switzerland Tourism, joined an inspiring panel at the World Travel Market (WTM) London, discussing "The Collaborative Journey to Net Positive Tourism"    🟢 The conversation is evolving beyond carbon neutrality to net positive tourism - a future where destinations give back more than they take. In a session featuring distinguished panelists from across the globe:  Damon Embling, Journalist, Euronews  Koji Takahashi, Executive Senior Vice President, Japan National Tourism Organization  Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority    Fruitful discussions on the industry’s path towards net positive goals, emphasizing the power of collaboration and sustainable standards like our sector-wide sustainability programme called Swisstainable. Viviane showcased leading examples from the Swiss tourism industry, reinforcing our commitment to a more sustainable tourism landscape.     The WTM is not only about the diverse conference program but thrives especially on the exchange happening at our booth. Congratulations to evelyn lafone, Alexander Herrmann, the ST UK team and all Swiss industry partners for an outstanding trade show presence!    Rahel Ammon / Helena Videtic / Anja Roggo / Anouk Bütikofer / Anina Sonderegger     #WTMLondon #SustainableTourism #NetPositiveTourism #SwitzerlandTourism #CollaborationForChange   

National Future Day was on the program yesterday! 🚀 The children had the opportunity to get to know Switzerland Tourism better and be inspired by the exciting facets of the tourism industry.🇨🇭 The day was packed full: After a variety of insights into our departments, an inspiring Q&A session with our CEO Martin Nydegger, the creation of an own Instagram post, and an exciting tour of the Stadthalle, there was a pizza lunch for refreshment. 🍕 Freshly motivated, the children were able to accompany their chaperones at work in the afternoon and experience the varied everyday working life firsthand. 🤩 A big thank you to everyone who helped organise this day! #InLoveWorkingForST

#BestTourismVillages2024: This year, UN Tourism has recognized the Swiss villages of Splügen and Romoos as “Best Tourism Villages”!    🌱 The UNWTO initiative awards villages that demonstrate innovative and transformative approaches to rural tourism in line with Sustainable Development Goals. Both Swiss villages impressed the jury with their strong commitment to sustainable development, picturesque village centers, and various initiatives aimed at preserving, promoting, and showcasing cultural heritage through tourism.    🏆 Switzerland now proudly counts nine “Best Tourism Villages,” including the previous winners Andermatt, Gruyères, Morcote, Murten, Saas-Fee, Saint-Ursanne, and Val Poschiavo.    Congratulations to the two villages and many thanks to SECO Tourismuspolitik | Politique du tourisme and the STV FST Schweizer Tourismus-Verband for their excellent cooperation in this project.     More information in englisch: https://lnkd.in/efrMhpNw More information in german: https://lnkd.in/eSjkx9iC More information in french: https://lnkd.in/eTVUs4ie More information in italian: https://lnkd.in/eBy3D6G3   📷 Romoos: ©Travelita   📷 Splügen: ©Ivo Scholz    Helena Videtic / Lea Pirovino / Mireille Corger-Lattion / Romy Bacher    Christoph Schlumpf / Ueli Grob / Richard K. / Philipp Niederberger / Livia Schönenberger / Lisa Arnet / Lorena Rebsamen / Ana-Lena Kronig / Viviane Grobet / Rahel Ammon / Anja Roggo / Anouk Bütikofer / Anina Sonderegger / Federico Sommaruga

Was für eine Leistung! Unser smarter #Chatbot hAIdi 🤖, entwickelt mit dem Start-up Artifact, gewinnt den Digital Economy Award für die digitale Innovation des Jahres! 🎉🏆 Faktenbasierte Handlungsempfehlungen für #Tourismus-Managerinnen & -Manager - dies ermöglicht der Branche einen völlig neuen Zugang zu Daten! #DigitalEconomyAward #Innovation #IA #IneedSwitzerland 🇨🇭 Grossen Dank an Artifact und alle unsere Teams für die reibungslose Zusammenarbeit! -------------------------- 🎉🏆 Quelle fierté d’avoir remporté le Digital Economy Award 2024 pour la “meilleure innovation numérique de l’année” avec hAIdi, notre chabot intelligent conçu en collaboration avec la start-up Artifact🤖. Ce nouvel outil offre des analyses précises et des recommandations basées sur des faits, pour permettre aux entreprises touristiques d’exploiter la puissance des donnée dans le but de prendre des décisions éclairées. Merci à Artifact et à nos équipes pour la collaboration sans faille! #DigitalEconomyAward #Innovation #IA #IneedSwitzerland 🇨🇭

Rhein & Rösti – Bringing Swiss Flair to the Rhine! What a memorable journey! The "Rhein & Rösti" river cruise by Switzerland Tourism Germany, Riverside Luxury Cruises, and our Swiss partners was a celebration of Swiss hospitality, culture, and cuisine, all floating down the Rhine from Cologne towards Switzerland. Rhein & Rösti in figures: 🌊 3 full days on the river, covering 435 km and navigating 10 locks 🍽️ 120 kg of potatoes used to make 480 golden, crispy Röstis, crafted by Chef René Schudel 🤝 More than 1’400 meetings between media, trade, and MICE professionals with our Swiss partners 🍷 3 wine tastings by Swiss Wine Promotion and 3 cheese tastings by Appenzeller Schaukäserei AG capturing the essence of Swiss flavors 🧘 2 yoga sessions for a touch of relaxation 👥 All made possible by 70 outstanding crew members of the Riverside Debussy This was more than a cruise – it was a showcase of Swiss creativity, featuring unique events designed to inspire and boost demand. A huge thank you to everyone who made "Rhein & Rösti" possible! To the incredible teams at Riverside Luxury Cruises and our Swiss partners – here’s to more bold ideas and unforgettable journeys! #RheinundRösti Project Team: Vivienne Hosennen-Bauer, Valerie von Oppeln, Joachim Krasel Katja Reinhardt, Ramona S. B. Höhne, Nina Mason, Jörg Peter Krebs, Tanja Reinhardt, Chantal Mayr, Peter Schmidtchen, Charlotte Salewski, Nadine Rubin, Carmen Götz, Silvia Reitz, Tassja Dâmaso and Andrea Daniele.

#Vakanz Unser Media Team am Hauptsitz in Zürich ist für die internationale Social-Media-Präsenz von Schweiz Tourismus verantwortlich und treibt die strategische Planung sowie Umsetzung interdisziplinärer Marketingkampagnen im Bereich Digital Paid Media voran. Aktuell suchen wir in beiden Fachbereichen neue Talente, die Lust haben, gemeinsam mit uns die Schweiz als einzigartiges Reiseziel zu vermarkten. Bewirb dich jetzt!    ➡ Social Media Manager, 60-100%: https://lnkd.in/eJynaJQf ➡ Marketing Distribution Manager, 80-100%: https://lnkd.in/eVuEBkGc     #InLoveWorkingForST #IneedSwitzerland