Mövenpick Holding AG

𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗳𝗷𝗼𝗿𝗱 𝘀𝗮𝗹𝗺𝗼𝗻 𝗻𝗼𝘄 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗮𝘁 𝗗𝗲𝗻𝗻𝗲𝗿! 🛒✨ Raised sustainably in the pristine waters of the Norwegian fjords, this delicacy boasts tender yet firm meat and is rich in omega-3 fatty acids. Carefully processed in Switzerland using a unique smoking method, it offers a truly rich flavour experience. Our premium salmon trout is now available at Denner AG supermarkets across Switzerland. Don’t miss out on this high-quality product and indulge in a taste of the sea today! #movenpick #movenpickfinefood #besttaste

𝗦𝗽𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝗳𝗹𝗮𝘃𝗼𝘂𝗿 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, 𝗼𝗻𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗯𝗼𝘅 𝗮𝘁 𝗮 𝘁𝗶𝗺𝗲 🍇🍎✨ We’re thrilled by the incredible response to our new vinegars - Aceto Balsamico, Condimento Bianco, and Apple Balsamic Vinegar. We recently send them out to a group of talented Instagram creators who showcased their artistry, featured our products in recipes and content that delighted their audiences (and ours!). Here’s just one of the stunning recipe ideas shared - proving that premium ingredients are the perfect starting point for unforgettable dishes. Want to see more inspiring creations? Follow us on Instagram: https://lnkd.in/g5AHPYGY. Thank you to all who made this launch so special. #movenpick #movenpickfinefood #besttaste #vinegars

𝟯 𝗞𝗲𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗗𝗘𝗫𝟮𝟰: 𝗔 𝗗𝗲𝗲𝗽 𝗗𝗶𝘃𝗲 𝗶𝗻𝘁𝗼 𝗙𝘂𝘁𝘂𝗿𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝗧𝗲𝗰𝗵 🚀 Fresh from 500 minutes at the cutting-edge Digital Experience Conference in Zurich, our colleagues Ou Colombo and Monnet Yvonne returned inspired and full of insights. Here's what caught their attention: 𝟭. 🤯 𝗚𝗲𝗻𝗔𝗹𝗽𝗵𝗮: 𝗧𝗵𝗲 𝗧𝗲𝗰𝗵-𝗡𝗮𝘁𝗶𝘃𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗛𝗲𝗿𝗲 GenAlpha is here and according to Oded Lavie those "half human - half bot GenAlpha-teens" will rule the world by levelling up from day one using tech as their teachers. Brands, take note: these digital natives are looking for collaborative, creative experiences that go beyond traditional marketing. 𝟮. 👀𝗧𝗿𝗲𝗻𝗱𝘀: 𝗧𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗔𝗻𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻 Isabelle Rogat showed how trends are more about anticipation & planning than anything else. As a well organized pattern spotter, she revealed the power of strategic foresight. In a world of real-time reactions, successful brands are those who can spot and shape patterns before they become mainstream. (And yes, following fashion week totally counts as professional research! 😉) 𝟯. 🧠 𝗗𝗮𝘁𝗮 𝗪𝗶𝘀𝗱𝗼𝗺: 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 A shoutout to Sebastian D. for recommending "How to Make the World Add Up" by Tim Harford - a powerful reminder to dig deeper, challenge assumptions, and never take insights at face value. #movenpick #movenpickfinefood #besttaste #DEX24

𝗧𝗮𝘀𝘁𝗲 𝘁𝗲𝘀𝘁 𝗮𝗹𝗲𝗿𝘁: 𝗢𝘂𝗿 𝗕𝗿𝗼𝘄𝗻𝗶𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝗗𝗲𝗴𝘂𝘀𝘁𝗮 𝗕𝗼𝘅! 🍫✨ Last month, our brownie was shared as a special treat with over 16,000 curious food lovers and influencers across Germany as part of the Degusta Box. We're thrilled to be part of this premium surprise box, reaching new taste enthusiasts, receiving valuable feedback directly from customers and connecting with a broader audience. #movenpick #movenpickfinefood #besttaste #degustabox #brownie

𝗛𝗼𝗻𝗼𝘂𝗿𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗶𝗻 𝗥𝘂𝗻𝗱𝘀𝗰𝗵𝗮𝘂 𝗳ü𝗿 𝗱𝗲𝗻 𝗟𝗲𝗯𝗲𝗻𝘀𝗺𝗶𝘁𝘁𝗲𝗹𝗵𝗮𝗻𝗱𝗲𝗹’𝘀 𝗮𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝘆 𝗶𝘀𝘀𝘂𝗲! 🎉 In this commemorative edition for the 95th anniversary of the RUNDSCHAU für den Lebensmittelhandel, we share our dedication to superior taste and quality, a legacy inspired by our founder Ueli Prager’s philosophy: "We don’t do anything extraordinary; we are just successful because we do the ordinary exceptionally well." This belief continues to drive our product innovations and partnerships, creating premium food experiences that delight consumers, even in challenging times. Congratulations to RUNDSCHAU für den Lebensmittelhandel on 95 remarkable years! #movenpick #movenpickfinefood #besttaste 

𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗼𝗼𝗱 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆! 🏆 Our CEO, Juergen Herrmann, had the pleasure of attending the 66th "Goldener Zuckerhut" event, hosted by Lebensmittel Zeitung. This prestigious award recognises the achievements and dedication of exceptional companies and leaders in the sector. We extend our heartfelt congratulations to this year’s winners: Popp Feinkost GmbH, Edeka Schenke, and Erwin Müller. 👏 Events like this are a fantastic opportunity to connect and share insights with industry peers. Here’s to more inspiring conversations and collaborative growth! #movenpick #movenpickfinefood #besttaste #foodindustry

𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗞𝗹𝗲𝗶𝗻 & 𝗙𝗲𝗶𝗻 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗘𝗗𝗘𝗞𝗔 𝘁𝗿𝗼𝗹𝗹𝗲𝘆! Did you discover our new Klein & Fein yoghurts on shopping carts across all EDEKA ZENTRALE Stiftung & Co. KG supermarkets in Germany? If feeling tempted by our extra creamy yoghurts while driving around one of 20'000 trolleys, then just head over to the chilled isle and pick up our multi-pack of snackable100g tubs bursting with real fruit (no added aromas) on silky smooth yoghurt. #movenpick #movenpickfinefood #besttaste #kleinundfein 

𝗡𝗲𝘄 𝗹𝗼𝗼𝗸, 𝗻𝗲𝘄 𝗳𝗹𝗮𝘃𝗼𝘂𝗿𝘀 - 𝘀𝗮𝗺𝗲 𝗠ö𝘃𝗲𝗻𝗽𝗶𝗰𝗸 𝗾𝘂𝗮𝗹𝗶𝘁𝘆! ❄️ Our winter edition yoghurts are here with refreshed packaging and two delightful new varieties: Tiramisu and Cinnamon Bun. These join our beloved Apple Strudel and Plum-Cinnamon, perfect for adding a touch of winter warmth to your yoghurt indulgence. Which one will you try first? #movenpick #movenpickfinefood #besttaste #winteredition #newflavours

𝗪𝗵𝗮𝘁 𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝘁 SIAL Paris! A huge thank you to everyone who visited the booth and engaged with us and our partner Privatmolkerei Bauer GmbH & Co KG. We are grateful for the inspiring conversations and the opportunity to share our passion for premium flavours with you. It was a pleasure to showcase our finest products and explore exciting collaborations for the future. #movenpick #movenpickfinefood #besttaste #sialparis 

𝗢𝘂𝗿 𝗮𝗱𝘀 𝗱𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗿𝗲𝗮𝗰𝗵 - 𝘁𝗵𝗲𝘆 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 🎯💬 Do you remember walking the streets of German cities, seeing Mövenpick billboards everywhere? If you've answered with a resounding YES, you are spot on. We’re thrilled to share the results of our recent out-of-home campaign! We've broken through the loud noise of billboard ads, and have topped the charts with 9% unaided ad recall and 32% aided ad recall. Having every 3rd respondent remembering our ads, our message getting through, resonating with consumers and enhancing our brand’s appeal makes us damn proud. Consumers now see Mövenpick as a "very tasty" and also "a modern and contemporary brand". These positive shifts affirm the power of our consistent advertising strategy, which continues to strengthen our brand’s visibility and attractiveness. #movenpick #movenpickfinefood #besttaste #ooh #advertisingpillars