REFRAME Design

Reinventing the wheel is a waste of energy. Let me explain, and I'll share how Design can transform businesses. My journey from polymechanic apprentice to founding REFRAME taught me something crucial: it's often not about inventing something entirely new but adopting a fresh perspective. So-called reframe the approach. 😉 Most of the time, we don't need to reinvent the wheel – but make it roll smoother. And in the process, we may even reinvent the wheel :) Our "Challenge Your Product" approach identifies opportunities for innovation and enhanced user experiences. We combine storytelling with Design to make products relatable and make your brand stand out. The numbers speak volumes – companies integrating Design achieve 32% higher revenue growth. But what excites me most is the transformation: turning challenges into functional, beautiful solutions that bring business success. I'm not your Design guru – I'm more like a conductor who brings together the correct elements to create harmony in your business. What challenges are you facing that might be hiding your next breakthrough? Let's reframe it together. If you want to read more about what we do and the philosophy behind it, read the article in the magazine Discover Germany. https://lnkd.in/ePB9u52a #TransformativeDesign #REFRAME #Innovation #Design

Well, that was a fun podcast episode with the remarkable Guy Kawasaki. 𝗘𝘃𝗲𝗿𝘆 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿 𝗽𝗹𝗮𝗻𝘁𝘀 𝗮𝗰𝗼𝗿𝗻𝘀. 🌳 In a lively "Conversations with Roberto" session, Guy Kawasaki doesn't just share his insights; he sows the seeds for future innovation, much like the humble acorn that promises the strength of mighty oaks. Join us as Guy delves into his journey through the tech and publishing landscapes, revealing the powerful blend of resilience, humor, and mentorship that fuels his success. Here to the show: https://lnkd.in/eFBGJ-Mr 𝗜𝗱𝗲𝗮𝘀 𝗮𝗿𝗲 𝗲𝗮𝘀𝘆. 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗵𝗮𝗿𝗱. This guiding principle from Guy resonates throughout our conversation, especially as he unpacks the strategies behind his achievements and his latest must-read, "Think Remarkable." Book was written by Guy Kawasaki and Madisun Nuismer 𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 1. 𝘙𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘤𝘦 𝘢𝘴 𝘎𝘳𝘰𝘸𝘵𝘩: Learning how small, deliberate steps can produce substantial impacts. 2. 𝘏𝘶𝘮𝘰𝘳 𝘪𝘯 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯: The art of simplifying complex ideas to engage and enlighten. 3. 𝘛𝘩𝘦 𝘙𝘰𝘭𝘦 𝘰𝘧 𝘔𝘦𝘯𝘵𝘰𝘳𝘴: The profound influence mentors have in shaping our paths and possibilities. You can tune in to get tips on navigating change and making your mark. After all, being remarkable isn’t just a goal—it’s a journey. 🚀 #Innovation #GuyKawasaki #Leadership #TechTrends #ThinkRemarkable #podcast

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗯𝘂𝗶𝗹𝘁 𝘁𝗼 𝗹𝗮𝘀𝘁 𝗮 𝗱𝗲𝗰𝗮𝗱𝗲? With REFRAME Design's help, Wetrok has become a design-driven leader in the cleaning equipment industry. This change happened over the past ten years. Our partnership resulted in five innovative products, including the Discomatic Mambo 2.0. The Challenge: Wetrok needed a refreshed design language emphasizing professionalism, quality, and sustainability. We aimed to create a product that performed exceptionally well and embodied Wetrok's clean, professional, and intuitive brand values. Since it would replace the bestseller, we've created a design that will last at least for the next ten years. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁: - High Performance and Efficiency: Excellent cleaning for small to medium-sized areas. - Sustainability: Means using less water, chemicals, and energy. It also means creating a design language that does not follow trends. - User-Friendly Design: Ergonomic handles and intuitive display. - Professional Aesthetics: Reinforces Wetrok's brand identity. 𝗗𝗲𝘀𝗶𝗴𝗻 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: The Discomatic Mambo 2.0 lifts Wetrok's design language. And is the evolution of the Design language we have created over the past years. It shows its commitment to innovation and sustainability. 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗼𝗿 𝗕𝗿𝗮𝗻𝗱𝘀: To create long-lasting products and good design, consider: - Durability: Are your products built to last? - Aesthetics: Does it possess timeless aesthetics, transcending fleeting fashion? - Resource Efficiency: Are you optimizing materials and energy use? - Sustainability: Is its design process environmentally responsible? - User Experience: Does your product meet consumer needs effectively? - Usability: Is your product intuitive and user-friendly? - Brand Identity: Does your design reinforce your brand values? - Innovation: Are you bringing new solutions to problems? Thank you, Wetrok International, for a decade of trust and partnership. We're looking forward to the next decade, where we can further push the boundaries. To read about the project, follow this link: https://lnkd.in/egkiSctW --- Looking for support to design the next bestseller? Send me a DM or write to: hello (at) reframe.design

Wearable Wellness: Could This Vest Be the Future of Anxiety Relief? Imagine a world where anxiety relief is as easy as putting on a vest. Janne Kreimer's award-winning "Ro" design makes that vision a reality. This innovative garment uses soft robotics and acupressure to calm the body and mind. Is this the future of mental healthcare? Why It Matters:  "Ro" offers a potential alternative to medication or traditional therapy, opening up new possibilities for personalized, wearable wellness solutions. https://lnkd.in/eXBSYQ2J --- Do you find value in this article? Sign up for our free newsletter >> https://lnkd.in/eYTR3uhu

When Brands Get It Wrong: The Apple Ad That Infuriated Creatives Apple's latest iPad Pro ad was meant to celebrate creativity, but it instead sparked a firestorm of controversy. By depicting the iPad crushing traditional art tools, Apple inadvertently alienated the people it was trying to woo. Why It Matters:  This incident is a stark reminder that marketing isn't just about selling products but connecting with people on an emotional level. Apple's misstep highlights the importance of understanding your audience and crafting messages that resonate with their values. https://lnkd.in/eRb4B9cj -- Do you find value in this article? Sign up for our free newsletter >> https://lnkd.in/eYTR3uhu

Are you like me on the journey to create products and experiences that matter? If so, let me know what would make your day: 𝗔)- A 𝗳𝗿𝗲𝗲 𝗴𝘂𝗶𝗱𝗲 to creating circular products or 𝗕)- A 𝗳𝗿𝗲𝗲 𝘀𝗰𝗼𝗿𝗲𝗰𝗮𝗿𝗱 to create a better product-market fit. Comment or send me a DM, and I send you the link. #ProductDesign #UserExperience #CircularDesign #Sustainable #ProductMarketFit