SRPR

Exciting news: we're launching a referral program! Do you know a startup or company in tech, AI, or healthcare that could benefit from strategic PR and communications support? 🎯 Whether you're a current SRPR client or not, now’s your chance to get rewarded for sharing the love! Simply refer a company to us, and you can earn 15% off your next project or a cash reward of CHF 200! It's our way of saying thank you for helping us grow and connect with amazing companies. Get in touch for more details or visit our website to learn more! #PR #Communications #ReferralProgram #TechStartups #AI #Healthcare #Growth #RewardProgram

This week in AI - After sharing how ChatGPT introduced me to a prospective client, I’ve been thinking about the broader AI shifts happening this week, and it’s been a big one for Switzerland: 📰 OpenAI announced its new office in Zurich, solidifying Switzerland as a hub for AI innovation. 📰 The Swiss economy economiesuisse is debating the fine line between regulating AI and fostering growth. We’re for sure living through a massive shift; AI is re-shaping how we find, connect, and collaborate with one another—both locally and globally. For communications and PR professionals, this raises exciting opportunities but also new challenges: How do we position our narratives in a world where AI is often the first step in the customer journey? How do we integrate AI in ways that enhance human creativity without losing trust or authenticity? Switzerland’s role as a center for this global conversation makes me optimistic, but it also reminds me that we need to stay adaptable. AI isn’t going anywhere, and we need to learn to work with it, not against it.

As someone who helps brands craft clear messaging, manage crises, and build strong media relationships, I’ve seen firsthand the impact a tailored strategy can have. In my work with tech companies, I focus on turning complex ideas into compelling stories that resonate with both internal teams and external audiences. If you're looking for expert support to elevate your brand’s communication, slide into my DMs and let’s chat! 💬 #Communications #PRConsulting #BrandStrategy #CrisisManagement #TechPR

In my experience working with tech startups, one of the biggest challenges is communicating complex innovations in a way that resonates with a wider audience. 💡The solution? I believe it to be storytelling. ✍ 🗣 When you frame technical details within a narrative that highlights the human impact, it makes the technology not just understandable, but compelling. Storytelling can transform jargon into a relatable, engaging story that sparks interest and action, and in my work, it’s been key to bridging the gap between tech and public understanding. What strategies have worked for you when simplifying complex tech concepts? #TechPR #Storytelling #Communication #PRStrategy #Innovation

I came across this thought-provoking article by Daniel Kehlmann in The Guardian yesterday, and it really got me thinking … While it raises valid concerns about the potential dangers of AI, such as disinformation and emotional manipulation, it also stirs up sensationalism that fuels unnecessary fear. As PR and communication professionals, we need to approach this topic with a balanced perspective. AI offers numerous opportunities to enhance our capabilities. For instance, I use ChatGPT to draft content and save time to focus on strategic planning. My favorite tool right now is Glarity, which assists in media monitoring, providing real-time insights on coverage and sentiment. This doesn't mean I believe AI tools can replicate the empathy, creativity, and nuanced understanding that human PR professionals bring to the table. What I DO believe, though, is that AI is an opportunity to evolve our ways of working. AI is not something to fear; what we have to fear is not seizing this opportunity and lagging behind, believing that only the human touch can do what we do. The human touch is crucial, but we must not miss the AI boat. The best results come from the combination of technology and human expertise. AI alone isn't better than humans, and humans alone aren't better than AI. Together, they create a synergy that enhances our capabilities. #AI #PublicRelations #Communication #Innovation #HumanTouch #PRTools #FutureOfWork #Adaptability

I am thrilled to share that I have just started the "Applied Generative AI for Digital Transformation" course at MIT Professional Education. As a communication professional and the founder of SRPR, a PR consultancy specializing in tech and healthcare sectors, I am always looking for ways to enhance my skills and stay ahead of the curve. Stay tuned for updates on my journey through this exciting program! #GenerativeAI #DigitalTransformation #ContinuousLearning #TechPR #Innovation Abel Sanchez

You may not know this about me, but I'm a sucker for astrophysics and all things space, and today, I'd like to share some Communication Lessons from Space 🚀 ✨ About two weeks ago, the European Space Agency (ESA) announced that the Ariane 6 rocket is set for its debut launch this coming July. After numerous delays and a crisis of confidence, ESA has revamped its communication strategy, providing regular, detailed updates to member states and the public. This transparency has been crucial in restoring trust and managing expectations. Here are three key PR lessons we can draw from this: 1. Transparency is Key: ESA's shift to regular, detailed updates transformed a potential PR disaster into a success story. Clear and honest communication helps manage stakeholder expectations and builds trust.    2. Collaborative Communication: The coordinated effort between ESA, Arianespace, and CNES showcases the power of unified messaging. Ensuring all parties are aligned and communicate consistently can prevent misinformation and confusion. 3. Crisis Management: Proactive communication during a crisis is essential. By acknowledging issues and detailing steps being taken to address them, you can maintain credibility and control the narrative. For any organization, adopting these strategies can significantly improve public perception and stakeholder confidence. Let's embrace these lessons to enhance our own communication efforts. #PR #CommunicationStrategy #CrisisManagement #Transparency #SpaceExploration

🚀 Looking for a PR Pro? 🚀 Are you a tech or healthcare startup looking to amplify your brand's presence and navigate the complex media landscape with confidence? Look no further! I specialize in helping innovative companies like yours tell their stories and make headlines. With a deep understanding of the Swiss and EU markets, I offer tailored PR solutions that resonate with your target audience. What I Offer: 🌟Strategic Communication: Crafting compelling narratives that highlight your unique value. 🌟Media Relations: Building and nurturing relationships with key journalists and media outlets. 🌟Crisis Management: Navigating challenging situations with strategic communication plans. 🌟Digital PR Strategy: Maximizing your brand's visibility and engagement online. 🌟Event Support: Promoting your events and ensuring impactful media coverage. My experience spans tech and healthcare industries, including successful collaborations with startups and scale-ups; I know what it takes to drive impactful results in today’s dynamic landscape. So, let's Connect! If you're ready to take your PR efforts to the next level, book a first introduction meeting with me, or shoot me a message to know more. Feel free to share this post with anyone who might benefit from expert PR support. #PR #TechPR #HealthcarePR #Startups #MediaRelations #CrisisManagement #DigitalPR #StrategicCommunication #SRPR

This quote by Michelle Obama perfectly captures the essence of true success for me. When I started my PR consultancy, I did so with a clear vision in mind: to create a business that aligns with my values, allows me to play by my own rules, and brings me genuine happiness. For me, success is not just about achieving goals or gaining recognition. It's about the joy and fulfillment that comes from building something that is authentically mine. By running my own business, I have the freedom to innovate, the flexibility to balance my work and personal life, and the opportunity to make a meaningful impact on my clients' success. What does meaningful success look like to you? How do you define happiness in your professional journey? #Inspiration #Motivation #WednesdayWisdom #Entrepreneurship #SuccessStory

US President Joe Biden recent executive order signals a pivotal moment for women's health research. With a substantial $200 million investment across multiple agencies, the US administration is prioritizing crucial gaps in women's health, particularly post-menopausal conditions like arthritis and heart disease. This bold initiative encompasses directives spanning key departments, emphasizing the potential of artificial intelligence in advancing women's health research. Yet, despite its promise, the femtech industry often faces visibility challenges. As PR professionals, we play a vital role in amplifying the voices of femtech innovators and advocating for policies supporting women's health research. By leveraging our platforms, we can drive visibility, funding, and support for this critical sector. Investing in femtech isn't just about improving health outcomes—it's about empowering women, saving lives, and building a more equitable future for all. #Femtech #WomensHealth #PRCanSaveLives