World Communications Forum Association (WCFA)

🌟 The moment we’ve been waiting for is here! The Davos Digital PR Awards Ceremony kicks off today at 2 p.m. CET on Zoom: https://lnkd.in/dNYfg7B 🏆 Be part of this celebration of innovation and excellence in digital PR. 📲 Reserve your virtual seat now: https://bit.ly/3OgCuxm

👉 WCFA is pleased to welcome Public Dialog as its newest Corporate Member. The company is the first public relations agency in Poland, highly focused on the needs of tomorrow in the realm of communication and the building of genuine, lasting relationships between institutions, brands, people, and their environment.

🏆 After former President Donald Trump scored a decisive victory over Vice President Kamala Harris to become the 47th president of the U.S., many PR pros did not hold their tongues on social media. 👇 Here’s how comms and marketing experts responded to Trump winning the presidency for the second time.

🏆 Get ready to celebrate the excellence in digital communications at the Davos Digital PR Awards Ceremony. 🌍 A distinguished international jury of communications experts reviewed nearly 20 entries submitted by top PR professionals, agencies and in-house teams from across Europe, Asia, North America and Africa. 👉 Join us on: 📅 November 20 🕑 2 p.m. CET 🔗 On Zoom: https://lnkd.in/dNYfg7B 🥇 The ceremony will recognize outstanding achievements in 8 categories, including Digital PR Expert of the Year, Leader of the Future, and the impactful Best ESG Digital Campaign.

✅ The rapid advancement of AI and metaverse technology combined with the evolving popularity of influencer marketing are fueling the new social media sensation – virtual influencers. 👉 Virtual influencers are digital personalities that post content from their “lives” along with brand partnership with major companies. They’re not real people but computer-generated characters created with advanced CGI, motion capture and AI technology. #AI #Influencers #Virtual #SocialMedia #WCFA

👉 We are thrilled to introduce the addition of four outstanding PR experts as new Individual Members: ✔ Ani Khachatryan: Communication expert with 7+ years’ experience in public diplomacy, media outreach, strategic communication and international affairs. ✔ Emily Zarecki: Communications expert with 25 years of experience in global public relations, brand strategy, and digital media. ✔ Mike Southon: Mike Southon holds the esteemed position of Editor-at-Large at the London Business Journal, London’s No 1. publication for news, features and commentary. ✔ Najmeh Kamyabi: She is a highly experienced media management professional with over 18 years of expertise in public relations, content creation, and journalism. ✨ We warmly welcome these talented professionals and look forward to the innovative ideas and impactful insights they will bring to our community. You can learn more about them here: https://lnkd.in/dyU9wDWM

👉 Read this article by Neha A. to learn: - What is AI-Driven Personalization - Current trends in AI-Driven Personalization - How does AI-Driven Personalization function - Why is AI-Driven Personalization essential for businesses - Industries poised to gain the most from AI-Driven Personalization - Essential skills for marketing and communications professionals - How to persuade management to adopt AI-Driven Personalization - Examples from successful case studies in 2024 - The Future of AI-Driven Personalization

👉 When formulating a marketing strategy, it is crucial to determine where to allocate your time and resources to achieve the best return for your brand. There are several key insights about sponsorships that every PR expert must remember. Learn more in this article 👇

🏆 This year’s Awards will showcase the exceptional digital work of top PR professional, agencies, and in-house teams from countries across Europe, Asia, North America, and Africa. A distinguished international jury of leading communications experts reviewed nearly 20 entries, setting the stage for a highly competitive event. 👇