Wie können Sie höhere Preise für Fotografie gegenüber Ihren Kunden rechtfertigen?

Em primeiro lugar não acredito em preços mais altos. Qualquer profissional que cobre um valor, seja lá ele qual for, é por que ele acha que vale. Ele pode tanto quebrar por estar completamente errado, quanto ficar rico. Tudo é uma questão de entrega e marca. O valor de um fotógrafo renomado que tem consistência no mercado é muito maior do que outro com a mesma capacidade, porém ainda iniciando naquele mesmo mercado. Consistência e trabalho de marca (nome) é o principal. O cliente sabe quanto vale o trabalho. Aquele que questiona, não é um bom cliente.

First Know the difference between Cost | Price | Value 1. Cost means how much does it cost you consider your expenses like equipment, software, travel, education and also add the amount of risk you are taking on your credibility. 2. Value means the amount of impact it will create for his/her business or generate result for him it can either in term on money, impressions, credibility, leads, status. 3. Price means cost + Your Profit in most cases it should be around 30% - 50% + Value Always give price not the cost

Para definição de preços de serviços, considere seus custos fixos e variáveis. Os variáveis tem relação de proporção direta com o serviço prestado. Os fixos, geralmente são rateados proporcionalmente. Sobre valor agregado, quais outros valores estão inclusos além dos fixos e variáveis? Quais experiências agrega no serviço que presta? Um negócio existe para solucionar problemas de algo ou alguém. Qual problema irá solucionar, que merece ser pago a mais por isso?

Most photographers fail to accurately forecast their expenses. If it's your sole income, don't forget to include retirement savings!

Understanding the true costs of running your photography business is essential for setting justifiable prices. Calculate not only tangible expenses like equipment and software but also intangible factors such as your time, expertise, and creativity. Align your pricing with the unique value you bring to each project, ensuring that your rates reflect the quality of your work and the dedication you invest in every client's experience.

Client education is one of the most important elements. Some clients really enjoy hearing all about the behind the scenes details, while others don't....don't assume and ask them. The benefits and value are of interest to all of them.

While in many other areas of work I don't think this is the best way to go, specifically here, I think it is. Many people don't have the slightest clue as to the amount of work and expensive equipment it takes to be a pro photographer. I think it's important to, not in a "you don't understand anything" kind of way but rather in a "let me teach you about this awesome job way" let the client know of everything involved. And it also works great if you can show an outstanding portfolio.

Acredito que muitas coisas contam na hora de se pensar em valor de um trabalho. A confiabilidade, o respeito, a experiência proporcionada e o produto entregue. Creio que, se a mensagem for bem construída e transmitida, o cliente tende a achar o valor compatível. Ou seja, você vai atrair um público de acordo com o perfil do trabalho. Cada um sabe o quanto vale seu trabalho, suas horas e o quanto percorreu para cobrar aquilo. É uma questão de posicionamento de mercado e de saber entender o quanto o seu "combo" significa para você e para o cliente. Na maioria das vezes, um "preço barato" sai caro. E um "preço caro", é vantajoso.

Es indudable que se requiere de informar al cliente todo lo que estará involucrado en su proceso de sesión fotográfica para que tenga la capacidad de comparar y tomar mejores decisiones No se trata de que se tengan precios elevados sino precios acorde a los procesos integrados para cada caso. De ahi que es muy importante informar siempre al cliente, ofrecerle respuesta a todas sus preguntas y hacerle evidente todo loq ue se hará en su sesión fotográfica.

Transparent communication about your photography process helps clients appreciate the depth of your expertise and the meticulousness of your work. Take the opportunity to walk them through your approach, emphasizing the preparation, skill, and care that goes into each project. Highlighting your unique style, industry awards, and positive client testimonials reinforces the distinct value you offer, elevating you from a mere service provider to a trusted creative professional.

Craft a compelling value proposition that succinctly communicates the benefits clients gain by choosing your photography services. Tailor this proposition to address the specific needs and desires of your target market. For instance, if you specialize in wedding photography, articulate how your images capture the essence of the couple's special day in a way that is unique, memorable, and reflective of their personalities. A clear and resonant value proposition serves as a powerful justification for your pricing.

As a PR practitioner, I often have to consider different project elements. I look more granular as to what each photographer provides, such as their style, equipment types, turnaround times, contract language, and industry knowledge. I encourage photographers to explore these elements before their pitch as it may help avoid objections.

Negotiations and objections are part of the business landscape. When faced with clients seeking discounts or comparing your prices with cheaper alternatives, respond with confidence and professionalism. Listen actively to their concerns, acknowledge their budget constraints, and reiterate the value they receive from your services. Instead of offering outright discounts, present alternative solutions or incentives, reinforcing the unique advantages of working with you. Be prepared to respectfully decline offers that compromise your value and quality, maintaining the integrity of your work.

Handling pricing objections can be tricky, especially if you know your prospective client will likely end up booking you anyway. That’s the assumption you should have always. No matter how you decide to justify your pricing, make sure you always leave your new client a way out. Don’t be tempted to respond to criticism with unprofessional declarations that would otherwise sour a potential relationship. Responding with confidence isn’t always enough; you also have to respond with empathy. A potential client isn’t to be seen as the enemy – this is self-evident. But as combative as criticism or efforts to knock you down on pricing may be, treat them like your best friend. They may remember this later even if they end up walking away now.

La confianza es la base de todo buen proyecto, y no solo para justificar un precio sino para que la sesión de la persona fluya. Así la confianza es parte de todo el proceso fotográfico.

Trust is a cornerstone for justifying higher prices. Foster positive relationships with clients by being personable, responsive, and reliable. Demonstrate transparency in your dealings, ensuring clients are well-informed about terms, contracts, and any associated costs. Offer value-added services and show genuine interest in their projects. By consistently delivering quality work and demonstrating a commitment to client satisfaction, you strengthen the trust and rapport that make clients willing to invest in your higher-priced services.

In today's market, one of the key elements in justifying higher prices is your branding and how you are perceived. Everything from your website, your packaging, your emails...everything besides the actual photos...is at least as important as your work. Don't underestimate the value of how you present yourself and your business.

Photographers in the digital age should understand the basics of using film the traditions and principles that are the foundation of great photography. Understanding how to sell before you shoot is a lost art. Many photographers tend to price their shoots based on the shoot itself and then include a flash drive of all images. This is the equivalent of giving away your negatives and a great way to never receive money again from that client. Instead, offer a few images in your price and post the rest on a website where family and friends can buy photos, books, canvas, etc. Upsell on the images. Do not give them away. Ensure you have a great website, SEO, and a selling gallery.