Wie finden Sie Redner, die mit Ihren Unternehmenswerten und -zielen übereinstimmen?

Professional emcees and/or moderators should absolutely be considered as part of the speaker selection. Chosen well, they don’t just provide ROI, they provide ROE (return on experience). A relationship between your attendees & your emcee should be curated LONG BEFORE they step onstage. Leverage the power of your emcee early and often by 1) involving them in video and marketing assets they can share and promote to their network; gaining visibility for your event, 2) collaborating with them on scripting and transitions EARLY, 3) facilitating meetings between your emcee & speakers so they can discuss opportunities to support & reinforce speaker messaging and 4) post event wrap up videos and assets.

Dejándote asesorar por profesionales y ser lo más transparente posible en el briefing para ayudar a entender vuestras necesidades. Pero no nos engañemos, al final la mayoría de las empresas se dejan llevar por los gustos del CEO y tratan de complacerle. ¿Que jugaba al rugby de joven?, pues allá que vamos con el exdeportista de turno. es la realidad, no nos engañemos.

Speaker needs to align with the event not just in terms of content that they will be sharing (ideally content of their expertise), but also in terms of the values that they represent and in their style/personal brand. E.g. what is the first impression of this speaker? Enthusiastic? Knowledgeable? Practical? Working with science-based content? Insightful and always leaves audience with ideas that they will keep reflecting on? And how is that aligned with the goal (and style) of your event?

The search process can be overwhelming. When working with a speaker's bureau or agency, you're able to tap into their vast network of qualified speakers to help filter through options based on the speaker's expertise, speaker's presentation style, and your event budget, saving you a lot of time at the onset - and importantly, this service of searching and recommending typically does not come at a cost to the event organizer.

You will also want to consider how easy it is to communicate with your speaker in advance and to ensure they understand your audience. The more in demand your speaker is, the less time they will have to afford you and the more well-oiled their own performance machine will be. Speakers earlier in their careers will have more time for you, but may not have their production process finely tuned and kink-free. Recognize where your speaker needs information to help them succeed with your audience and honor their time by relaying that communication to them effectively, succinctly and efficiently.

While speakers agencies are a great way of filtering speakers that are the best fit for your event, personal recommendations can do wonders in finding great speakers in a quick way. Asking around your network (even in a form of linkedin post) what speakers would others' recommend won't always give you the optimal results - but when it does, it will often be speakers aligned with your values and style, as they come as a recommendation of network who knows you and your company.

Identify industry experts who are recognized as the "go-to" authorities in your filed. Compile a shortlist of these individuals and delve into their speaking engagements. Social media platforms often serve as valuable resources, offering snippets of their presentations and allowing you to gauge their expertise and communication style. You can also reaching out directly to these experts provides an opportunity to discuss potential collaboration and assess their availability.

Two shortcuts to check how aligned speaker is is by finding the speaker through your network (based on recommendations); or looking at expemples of their previous speaking gigs. Google them, check if they have a TEDx talk or other speech shared on youtube - and check it out for yourself what is their "vibe" and how aligned it is with your event.

The best way is to provide a broadcast professional platform if you are performing a live remote event . A platform such as Quicklink which will automatically check device performance , network bandwidth and will allow the production team to have remote control on network bandwith allocation , camera settings , audio settings and more. This will ensure that the guest speaker is fully supported and has reassurance from you via IFB talkback during their presentation

Really, almost all of this should be discussed in the initial conversations. The performer/speaker is responsible for helping you achieve your goals and objectives, so defining your expectations and his/her the strategy for accomplishing them should be the primary conversation. Of course, your budget and decision process will be part that conversation as well. Having discussed objectives, budget, and decision, you can quickly qualify/disqualify and make a decision in one or two calls. Otherwise, you’re left with a bureaucratic RFP process that invariably results in confusion, last-minute changes, and frustration.

Permission around recording and using their presentation materials is a conversation that needs to be had at the objectives and negotiation phase, so during the initial conversation. The speaker's content and materials are their intellectual property. There is value in providing a high-quality recording to the Speaker and how an event organizer may or may not use the recording needs to be clearly defined so all parties are aware and in agreement.

Mantener una red profesional de contactos es fundamental antes de lanzarte a organizar un evento. Sin embargo, a través de linkedin, se pueden contactar a muchos profesionales de alto nivel que comparten probablemente tus valores y objetivos corporativos, y que, estarían gustosos de poder sumar valor a través de tu evento. Un acercamiento como organización al sector corporativo también es muy útil ya que se genera networking por lo general entre empresas que comparten algunos objetivos en común. Esto puede propiciar la conexión entre profesionales que también lo hagan.