Wie vermitteln Sie Ihr Wertversprechen und Ihre persönliche Marke?

Identifying your core audience is a step many people often skip, but it's fundamental in understanding the kind of content you need to develop. Think about your goals & motivation: Is it to inform? To entertain? To connect with like-minded professionals? Who would be interested in reading what you have to say? What do they want or need? When you get clear on who you're talking to, it's a lot easier to tailor your message in a way that will be easier to receive.

💼 These steps have transformed my personal brand, and I'm confident they will do the same for you. 1️⃣ Focus on your strengths 2️⃣ Be authentic and genuine 3️⃣ Provide value to others 4️⃣ Build a strong online presence 5️⃣ Constantly learn and adapt 6️⃣ Network strategically 7️⃣ Be consistent with your messaging 8️⃣ Embrace feedback and improve 9️⃣ Showcase your expertise 🔟 Stay true to your values

Dear LinkedIn Community, Hi, Global LinkedIn Community! I strategically communicate my value proposition by aligning my unique skills with the needs of my target audience. My personal brand embodies Spiritual Intelligence (SQ), reflecting a commitment to ethical behavior, emotional empathy, and cultural awareness. Through consistent messaging across platforms, personalized interactions, and tangible demonstrations of my core values, I offer a transparent and analytical approach that differentiates me as a thought leader. Leveraging my international roots, I aim to inspire change, fostering global citizenship. Your engagement with my value-driven brand will surely resonate with your goals. Sincerely, Stephen Underwood, Global Peacemaker

My gamechanger was to ask people: "what are you focusing on? what problems are you dealing with?" this way, i wasnt putting people into boxes based on what i thought they were as a target audience. instead, they were letting me know who they were as a target audience. and i could then help them better (advice, connections, services)

Understanding your target audience is pivotal. Before presenting your value proposition: 1. Address Needs: Dive into your audience’s unique needs and challenges. Tailor your message to address these directly. 2. Offer Solutions: Understand the problems they face and position yourself as the solution. 3. Connect on Values: Discover shared values to foster trust and connection. Aligning your personal brand with these insights ensures your message resonates, creating more impactful engagements.

“With over a decade in leadership, I excel in driving customer experience and technical support. Recognized at UKG for world-class service, I’ve championed agile methodologies and prioritized team growth. My role at Comcast fortified my troubleshooting expertise. My ethos: empower teams, fostering innovation and collaboration. As an Apple Expert, I fused managerial prowess with product acumen, exemplified during the Apple Watch launch. My passion lies in people-centric management, marrying business goals with team development.”

Some ways to get started: -Identify your audience and target them. Your target should be person's that identify with the kind of brand you are pushing. -Understand what value the proposition is bringing on the table and tailor it to meet their desired needs. -Tell the value of your compiled value proposition and tell the story about the better value it brings compared to other brands. -Create effective channels and push out the story of the brand to connect with your audience.

the perfect value proposition doesnt exist, as this is a function of: - your target audience - their problem now - how you are able to help them now after asking them what their problem is, it's important to emphasize in your value proposition how you can help them solve their problem. e.g. they work in banking and looking for a new job in that sector. if you have a network, your value proposition could be how you help connect people, and then make that connection (even if you dont work in the sector).

To create a lasting personal brand, three elements are crucial: 01. Message - convey the message clearly and succinctly. 02. Tonality - Ensure the tone of your message is friendly, open to feedback and warm. 03. Engage in special interest group conversations. This makes you known for your core expertise.

The key thing here is 'personal' brand. Forget about what you want it to be, and just keep putting out content that is unashamedly you. Share your wins, your losses, how you react to both, share your hobbies, your passions. Show people who you really are, not some fake persona that you made up because you think people will like you.

“I am a fusion of innovation-driven leadership and unwavering dedication to team growth. In every role, from UKG to Apple, my vision remains consistent: harnessing the power of collaboration to drive exceptional customer experiences. I believe in agile adaptability and building trust through clear communication. My brand is built on being a mentor who bridges technical expertise with a people-first approach. In the digital age, my presence resonates as a beacon for organizational success and individual team member growth.”

The sweet spot for this is finding the balance between two aspects, which are what the target audience needs and what you can confidently display as a qualification. These two may not meet in the middle occasionally, but sometimes they are the perfect fit. For example, the audience may want high performing management, so what is it that you managed that ended up being wildly successful? Or, the audience could be looking for authentic leadership skills, so lets display the high degree of emotionally intelligent leadership qualities that the audience wants to see. If you bring your personality and your own experiences into it, it'll create a brand that you and your audience both can get behind of.

In a sea of bland, be exciting, be fun, be memorable. dont focus on a knowledge dump or overwhelming others. be someone people want to hang out with and do cool things with.

Hello! I’m Thomas Lanza, a management professional with a decade of experience in leading dynamic teams and enhancing customer relationships. From spearheading tech initiatives at UKG to launching the Apple Watch, I’ve always prioritized innovation and people-centric management. My strength lies in seamlessly blending technical acumen with a vision for individual growth. Whether it’s driving organizational success or mentoring the next wave of leaders, I’m all about collaboration and continuous improvement. I’m currently seeking opportunities to further empower teams and elevate customer experiences. Let’s connect!

Use images and metaphors. Keep it to 1 core idea Keep it simple, and something you can deliver without having to speed through it Mention 1 number, 1 problem, and how you solve it

I firmly believe it should include a story of how you've helped someone recently, in the same way you'd like to help others. Stories sell, facts tell, as they say...

Your elevator pitch should contain as many of the 7 P’s as is practical and relevant:, Product, Price, Place, Promotion, People, Process and Physical Evidence in order to explain your differentiation over others

Focusing on strength is the most effective way to boost our confidence. Identifying, capitalizing, and recognizing our strengths and weaknesses helps us become more skilled, and knowledgeable, and increases our confidence.

The more content you make, the more feedback you'll get, then you adapt as you go. Find what resonates, niche into what works, even if you feel like you're repeating yourself!

To effectively refine your personal branding toolkit, start with iterative feedback. Engage colleagues and mentors to provide diverse insights. Test your pitch in varied settings and diverse audiences for clarity. Consider workshops on body language to align non-verbal cues with your message. Regularly video record to analyze inflection and pacing. Seek feedback on professional platforms like LinkedIn to keep your pitch current. Stay authentic, update with new industry trends, and celebrate each positive engagement, as it means your branding resonates.

This is the pinnacle of your personal brand. Sharing. Always do what you can to mingle with people who're interested in the area you are invested in. Hear them out, share your knowledge and passion with them. Listen as much as you can and learn more from people on how they see you, your value and brand and take action accordingly.

How you do this will come down to your personal preference. Key thing here is don't sell. Nobody wants to be sold to. Genuinely go help, listen and talk about your experiences.

I know we all have a tendency to puff up and showcase ourselves as the best thing ever. We instinctively seek approval and confirmation from many persons, but we resort to projecting only our most perfect side in order to do it. I've found that the key to building trust and rapport lies in demonstrating some of your own vulnerability, and sharing the valuable perspectives you gained from previous failures. While always grounded on the premise of mutual respect, seeking to understand rather than being understood is quite possibly the most effective method of communicating with virtually anyone (LARA method anyone?)

Be the best version of yourself. So much of personal branding is taking back your power: using powerful words, powerful body language, powerful sentences talk about your accomplishments like you talk about the weather help others connect with their dreams and their goals lead with your goals and dreams

Experience has shown me that it's easy to get lost in trying to say what you know you are good at, but what you really should focus on saying is things people have told you that you are good at. To do that takes feedback from others and reflection.

Video marketing is SO underutilised and it's a fast way to build your brand. Share who you are and you will quickly attract your tribe of people.

I’ve been avidly networking for 3 years within my own business and having social proof is super powerful. People buy from people and you can be polished with your elevator pitch and have defined messaging, great brand… but without social proof that your product or service is of quality and value… you are no different to a snake oil salesman. Most of whom are in the event/group/room to get contact info to then pitch you without building that know, like & trust. Being able to share successes and testimonials from like minded people or similar business verticals to others in the room gives so much credibility.

So many people head into networking events with the sole purpose of generating sales.... but networking can be so much more powerful when you have a plan. I've used networking events to meet people who have amazing skills that can expand my business's services bringing them in as consultants or subcontractors and adding value to my clients because I'm a connector of people - they think I know everybody! Get to know who is in the room, who they work with and who they know. You never know when you might need them, their skills or their little black book of contacts!