Welche Mobile-Payment-Fähigkeiten sollte jeder Marketing-Manager haben?

Too many marketers are missing out on a $1.5trillion payment skill, and they don't even know it: the subscription economy! From entertainment giants like Netflix to gyms using memberships, healthcare, & unexpected industries like automobiles are all integrating subscriptions into their payment systems. In March 2021, UBS estimated the “subscription economy” would grow from $650 billion in 2020 to $1.5 trillion by 2025, and three years later, they have not been wrong. But subscription is more than just another payment method; it's a great way to 10x your revenue from the customers. And it has become all the more important for marketers, especially marketing leads, to acquire this payment skill to automate their company's marketing efforts.

Familiarity with UX design principles and best practices for mobile payment applications and Understanding how to create intuitive, user-friendly interfaces, streamline the checkout process, and enhance usability to improve the overall user experience and drive conversion rates.

Grundlagen des mobilen Bezahlens: Verstehe die grundlegenden Konzepte und Technologien des mobilen Bezahlens, einschließlich der verschiedenen Zahlungsmethoden und Sicherheitsaspekte.

Knowledge of mobile marketing strategies and tactics tailored for mobile devices, including mobile app marketing, mobile advertising, push notifications, and SMS marketing and Ability to optimize mobile marketing campaigns to drive user acquisition, engagement, and retention for mobile payment apps or platforms.

As a marketing manager, essential mobile payment skills include understanding popular platforms like Apple Pay and Google Pay, optimizing user experience, analyzing data, and ensuring security. Stay updated on emerging trends to capitalize on new opportunities.

Trends beim mobilen Bezahlen: Halte dich über die aktuellen Entwicklungen und Trends im Bereich des mobilen Bezahlens auf dem Laufenden, um innovative Strategien entwickeln zu können, die den Bedürfnissen der Kunden gerecht werden.

Analyse des mobilen Bezahlens: Führe eine gründliche Analyse der Nutzungsdaten und Verhaltensmuster im Zusammenhang mit dem mobilen Bezahlen durch, um Einblicke zu gewinnen, die die Entwicklung effektiver Marketingstrategien unterstützen.

Design für mobiles Bezahlen: Entwickle benutzerfreundliche und ansprechende Designs für mobile Zahlungsoptionen, die die Conversion-Raten steigern und das Kundenerlebnis verbessern.

Chargezen is the latest payment trend that is empowering growth-focused DTC brands with best-in-class tools to 10x revenue from existing customers. This is made possible by its ease of integration with all the tools marketers use and love. From Saleforce, to Klaviyo, and Zappier and more, and works on popular e-commerce platforms like Shopify, WooCommerce and keeps adding more. It makes it possible for me to work with all my favorite tools in one place.

Integration von mobilem Bezahlen: Kenne die verschiedenen Möglichkeiten der Integration von mobilen Zahlungslösungen in bestehende Systeme und Plattformen, um eine nahtlose Kundenerfahrung zu gewährleisten.

Security remains a top concern for mobile payment users. Highlight the robust security features of your solution and emphasize user data protection measures. Ensure your marketing materials and website are optimized for mobile devices. This provides a seamless user experience for potential customers researching mobile payment options.

Innovation im mobilen Bezahlen: Sei offen für neue Ideen und Innovationen im Bereich des mobilen Bezahlens und suche kontinuierlich nach Möglichkeiten, das Zahlungserlebnis für Kunden zu verbessern und Wettbewerbsvorteile zu erlangen.

From my experience, mobile payment designers who fall into the temptation of creating the best products end up creating a product so great, yet so robust that it becomes hard for marketers to sell and for users to understand. Mobile payment design should be more than just functionality—it should be about crafting an experience that resonates with users. When designing mobile payment experiences, consider the emotional aspect. A seamless and visually appealing design can evoke trust and confidence in users.

Marketing managers should have a solid understanding of different mobile payment technologies available in the market, such as mobile wallets, QR code payments, NFC (Near Field Communication), and mobile banking apps.

With the increasing prevalence of mobile payment fraud and security breaches, marketing managers need to be aware of security best practices and communicate them effectively to customers.