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Understanding your email subscribers' needs and goals is key to crafting effective campaigns. Analyze their behavior, segment your audience, and gather direct feedback through surveys. Tailoring your content accordingly builds trust and fosters lasting connections.

To educate and nurture your email subscribers, you need a well optimize workflow that align with your segments. This way you understand what message your subscribers will consume base on the action they took. For example; subscribers who cart a product and didn’t make a purchase won’t be receiving the same message as to those who successfully made a purchase.

Within your email marketing strategy you should be very aware of 2 main things: When sending an email you should consider who its going to: How many times have they purchased? (Loyal VIP Customer V First Time Customer) When was their last purchase? 1 year ago V 1 week ago require different messaging What did they purchase? Do they regularly purchase a specific type of product? When sending an email you should consider the email content: Is it value based or promotional? This will affect which metrics you should be analysing. A sale email will have a higher CTR than a value email and that's ok. Is there a clear call to action? You want to have one clear ask of the customer per email - don’t over complicate things!

Crafting a compelling content strategy for your email campaigns begins with aligning your content with subscribers' needs and objectives. Define the purpose, format, frequency, and tone of your emails, considering what resonates best with your audience. Incorporate diverse content types like blog posts, webinars, videos, and more to offer valuable insights and nurture relationships effectively.

Having a solid content strategy for email campaigns helps to set a clear goal. Are you looking to boost sales, enhance engagement, or perhaps educate your audience? Dive into audience preferences, past engagement data, and demographics. A staggering 72% of consumers say they only engage with personalized messaging, so segment your audience to tailor your content accordingly. Keep your content varied and exciting; mix promotions with educational pieces, insider insights, and interactive elements like surveys or contests to keep engagement high. Review your metrics regularly to see what content types and topics drive the most engagement and adjust your strategy content accordingly.

Provide content and actions that are relevant to your target audience. The better you know your audience, the more relevant content you can send. If you're unsure what your audience needs, in addition to a thorough audience analysis, consider conducting surveys. For example, you can use surveys to ask which types of content they are interested in.

Think about how to make your email content engaging & how to get your subscribers to interact with your brand. It's not just about writing an email. It's about getting the subscriber to: 1. remember you 2. guide them to your website 3. make them convert Elements that will help you to make your emails more engaging are: - links -pictures, gifs -videos -quizzes - forms - CTA buttons - webinar invitations - calendar invites Find an email marketing tool that will help you add these elements.

For the novice journey/flow building; I like to picture creating sequences like playing dot-to-dot. At the end there is a picture, for your subscribers, it's about what drives them to exit a journey. Without rehashing what others have mentioned, if you have considered your audience, you must begin by understanding "entry criteria" - what starts the email sequences, and the "exit criteria" that finishes the sequence. The idea is to get your audience to finish the sequence as fast as possible. If your emails have a strong CTA and stronger subject line, then you're on the right track.

Email sequences are a game-changer when it comes to delivering content on a consistent schedule. By strategically planning and automating your email communications, you can keep your subscribers engaged, informed, and eager for more. Define your goals, plan your content, and establish a timeline that aligns with your subscribers' preferences and the nature of your content. Leverage email marketing tools to automate your sequence, schedule your emails in advance, and use triggers and segmentation for targeted delivery. Monitor your email sequence's performance, analyze key metrics, and continuously optimize your approach based on these insights.

The Welcome Series is the CRUCIAL first step to education. Whilst a large number of subscribers are just there for the discount in email #1, the remaining emails set the tone for repeat purchases by introducing your brand & shaping customer perception. Read rates in the back 2-7 emails are always good, so use it to nurture subscribers for the long term. I'd recommend (though adapt it for your own brand): ↳ Email #1: Discount + Collection Showcase ↳ Email #2: Guide to Bestsellers ↳ Email #3: USP (why you vs competitors) ↳ Email #4: Social Proof (as seen in, reviews) ↳ Email #5: Social Media (follow us, UGC) ↳ Email #6: Last chance to use discount & different reason to buy ↳ Email #7: feedback (incentivised for non-buyers) Happy sending!

Email sequences (flows) are essential for email marketing, often driving 40% or more of total revenue. Here’s the approach I like to use: 1. Acquire (Pre-Purchase): Welcome Series Browse Abandonment Site Abandonment 2. Convert (Purchase Phase): Abandoned Cart (Add to Cart) Checkout Abandonment Post Purchase Thank You Upsell/Cross-Sell 3. Retain (Post/Repeat Purchase): Repeat Purchase Thank you VIP Flow Winback Sunset And these are just the basic flows. Various advanced flows such as Low Inventory, Birthday/Anniversary, etc. may be a good fit for your strategy or even a funnel approach. All Depends on your end goal and strategy.

Building Email Sequences for Novices Think of creating sequences like playing dot-to-dot. In the end, there's a complete picture, and for your subscribers, it's about what drives them to exit the journey. ▸Understand Entry Criteria: Identify what starts the email sequence. ▸Define Exit Criteria: Determine what finishes the sequence. ▸Aim for Speed: Help your audience complete the sequence quickly. ▸Strong Elements: Ensure your emails have strong CTAs and compelling subject lines. Thanks,

Monitoring and measuring email marketing performance is indeed crucial for understanding the effectiveness of your campaigns. Utilizing metrics like open rates, click-through rates, and conversion rates provides valuable insights into subscriber engagement and allows for targeted adjustments to optimize results. By analyzing these metrics, businesses can refine their email strategies, enhance subscriber experiences, and ultimately achieve better campaign outcomes.

Ask for feedback through surveys, and adjust your approach based on the responses. Regularly analyse open rates and click-through rates to gauge what resonates with your audience. This insight allows you to tailor your emails, ensuring they add value and keep your subscribers interested and informed.

I recommend conducting a deep scan of the accounts once a month. This should involve reviewing each flow and examining each campaign. In addition to click-through rates, open rates, and conversion rates, attention should also be given to unsubscribe rates, bounce rates, and spam complaint rates. Additionally, A/B test results should be evaluated and learnings documented.

Monitor and Measure Email Marketing Performance \- Track Key Metrics: Open rates, click-through rates, conversion rates, unsubscribe rates, bounce rates, and feedback. \- Use Tools: Utilize various metrics and tools to analyze results. \- Identify Successes and Failures: Determine what works and what doesn't. \- Adjust and Improve: Make necessary adjustments to enhance performance.

To effectively check your email stats, start by using your email service's built-in analytics tool. Look for key metrics like open rates, click-through rates, and unsubscribe rates to gauge engagement. Regularly reviewing these figures can help you refine your email strategy, ensuring your content remains relevant and engaging. Remember, understanding these insights can significantly enhance your communication efforts.

It's crucial to deliver a great technical experience to the user, especially with the responsive templates for the messages. People use different devices to read e-mails, and your content should look good in each of them. If you add any clickable elements to your email, make sure that it works correctly and leads to the right page. I once received an ecommerce newsletter message from a sports outfit store and was indeed interested in the product, but when I clicked on the link, it lead to a 404 page. So if this company analyzed the revenue of this email campaign, they would be surprised by the reasons why it wasn't successful, such a small detail that was overlooked.

A/B testing (otherwise known as split testing) needs volume to be statistically significant. But I still do it even if you don't have the sample size for that (as long as you have over 50 sibscribers). Many may dispute that it's worth the time but if you repeat the test over time you can learn things about your audience's response to small changes. I wouldn't test larger changes until you have enough subscribers to be meaningful.

Here's one of the ways I've been able to create some of the financial advice's industry's most successful email campaigns... First, I start with an email sequence. Let's say it contains ten emails. I then test all ten emails in some way. For example, I might write an alternate subject line for all ten to see which subject line works better. Then, I will go back and use only the winning subject lines. The sequence will get stronger. Then, I might test entirely new emails. I'll let them run, then switch out the losers for the winners. The sequence will get stronger again. I will rinse and repeat this process until I am left with an ultra-successful email marketing campaign that is difficult to beat. 😁

⚡ Creating Successful Email Campaigns in Financial Advice Here's my approach: ⚡ Start with a Sequence - Begin with a sequence of ten emails. ⚡ Test Subject Lines - Write alternate subject lines for all ten emails. - Analyze which subject lines perform better. Use only the winning subject lines. ⚡ Refine Content - Test entirely new emails within the sequence. - Run the tests and replace underperforming emails with successful ones. ⚡ Iterate and Optimize - Repeat the process to continually improve the sequence. - Continue refining until the campaign achieves outstanding performance. By consistently testing and optimizing, I create email marketing campaigns that are exceptionally effective and hard to beat.

Testing is what allows you to find the right words, format and timing to deliver information that actually educates the user. You might get it on your first try, but that might be luck

Based on my experience, I would recommend focusing on educating your subscribers by providing them with valuable educational content. It's important to strike a balance and not overwhelm them with excessive emails. The key is to educate them about your brand, offer relevant whitepapers, and ensure proper email governance.

If the end goal is to sell a physical product, demonstrate the value of the product. What problem does it solve? What are the benefits? If the end goal is to educate (with a newsletter perhaps), demonstrate the value of your words. How can what you are saying benefit the person reading?

The best way to educate your customers always depends on your brand & target customer. For example for a clothing brand, the product usage doesn’t need as much education and instead, you can focus more on providing style guides, inspiration etc. For a health & wellness or a supplement brand, there’s often much more education needed to actually make people trust that your product works. In this case, sharing science-backed facts can be a good way to educate

Both Google & Yahoo have stringent rules and technologies to combat spam and ensure secure email communication. To maintain high deliverability rates consider these two things: 1. Authenticate Your Emails Properly Use SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) protocols. These help verify that the emails sent from your domain are legitimate and reduce the risk of being marked as spam. 2. Monitor Email Reputation Google and Yahoo monitor sender reputation as a key factor in email deliverability. Regularly check your IP and domain reputation using tools provided by these email services or third-party providers.