Wie bringen Sie Ihre Kommunikationsziele und -strategien mit der Mission und den Werten Ihres Unternehmens in Einklang?

It is impossible to develop an effective communication and messaging strategy if you don't have a baseline. We must understand what people think before we can determine how to change minds and drive behaviors. The audit is a critical first step in developing an overall strategy.

Start by understanding the core beliefs and purpose of the company. Then, when planning communication, always check if the message supports those beliefs. Use the company's mission as a guide when deciding what to share and how to share it. It's also good to get feedback from team members to make sure everyone feels the communication is true to the company's identity. Keeping communication in line with the company's heart and soul helps build trust and a strong brand.

To identify such internal communications process and evaluate it without any biases for aligning more to some certain methodologies shall never be counted as a good result from any third party observer. Keeping in view the person centred approach at its feasibility and choice centric can also give a space to think that the chose one might influence the audiences at a larger pace and volume. Typically balancing on the both with the maximum of both the broader goal to secure a process of communication shall be more efficient.

Kommunikationsaudits sollten folgende Punkte beinhalten. STAKEHOLDER: Bedürfnisse interner/externer Zielgruppen für passgenaue Kommunikationsstrategie analysieren. BENCHMARKING: Bewährte Methoden identifizieren und neue Ideen zur Optimierung eigener Kommunikationsstrategien gewinnen. FEEDBACK: regelmäßige Mechanismen zur Wirksamkeitsbewertung der Kommunikationsaktivitäten. KULTURELLES MAPPING: kulturelle Aspekte für angemessene Botschaften und Kanäle berücksichtigen. INNOVATIVE TECHNOLOGIEN: Digitaler Tools zur Effektivitätssteigerung von Kommunikation anwenden. AGILITÄT: Kommunikationsstrategie, die flexibel auf Veränderungen reagieren kann. SCHULUNGEN: kompetente Kommunikator*innen, die Kommunikationsziele effektiv umsetzen können.

I believe this statement captures a crucial aspect of communication: its role in cultivating an organizational culture. By defining your communication objectives, you not only set the direction for your organization's overall mission and branding goals but also influence the culture within it. The objectives you select play a vital role in demonstrating to both employees and clients what your organization represents. This choice of objectives can ultimately determine the success or failure of a brand.

To formulate an effective communication strategy, a profound comprehension of the company's overall strategy is imperative. This task should be handled internally, engaging stakeholders who actively contributed to shaping the company's strategy. Gain insights into the business's growth intentions, primary objectives, and marketing tactical plans. Ensure the involvement of top management to facilitate their understanding of both internal and external communication strategies and plans.

If you are looking to align communication with mission and values, a great point of departure is to look at how communication can make values tangible and missions actionable. Find examples. Clarify definitions. Demonstrate actions that are consistent with intent.

Die erfolgreiche Umsetzung und Überwachung eines Kommunikationsplans erfordert Aufmerksamkeit, Flexibilität und Ressourcen. Budget, Personal und Technologien müssen verfügbar sein. Für die Kommunikationsdistribution werden definierte Kanäle wie Intranet und E-Mail-Newsletter schrittweise implementiert und getestet. Eine verlässliche, qualitative inhaltliche Aufbereitung ist entscheidend (Redaktion). Schulungen sind notwendig, um Mitarbeitende in Verständnis der Ziele, Inhalteerstellung und passgenauer Bespielung der Kanäle zu stärken. Die Überwachung erfolgt durch festgelegte KPIs, mit Messgrößen wie Reichweite und Mitarbeiterzufriedenheit. Regelmäßige Erfolgsanalysen und Feedback-Mechanismen dienen dazu, Anpassungen vorzunehmen.

It’s not that difficult, where vision and mission are the basic of your organization, your values bring them to live in the behavior you want to see from your organization as part of your culture. By doing this consistently, it will be recognized as your brand.

To align communication with an organization's mission and values, a healthcare company for example should ensure that every message and interaction reflects these principles. This can involve strategies such as clear and transparent product, benefit or service explanations, customer-centric approaches like personalized health advice, accessibility through multiple channels and languages, community engagement, data security assurances, educational content on health, and transparent crisis management. Such alignment builds trust, credibility, and positive relationships with customers and stakeholders. #CX #healthcare