Adel & Link Public Relations | B Corp™

𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄: 𝗼𝘂𝗿 𝘁𝗿𝗲𝗻𝗱𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱! 🧭✨ One thing about the future is certain: it is not set in stone. It’s influenced by the choices we make today, and it’s closer than it sometimes may seem! 🔮 While it’s easy to feel overwhelmed thinking about what lies ahead, it’s also a chance to reflect on the powerful shifts happening right now. We’ve once again explored the future and identified #trends that reveal the potential of what’s to come. Whether they feel just around the corner or very far away: our four trends for 2025 are all about beginnings and endings, new chapters and repeating cycles. 📖 #NextChapter – #BookTok has rewritten the bestseller lists and brought the New Adult genre into the spotlight. Our trend explores how, beyond surface-level romance, this genre amplifies the voices of a new generation, telling stories of empowerment, self-discovery and queerness. 🤖 #AgentAI – From booking trips to paying bills and streamlining processes, tomorrow’s AI assistants will handle everyday tasks with ease, autonomy and unmatched efficiency. But what will that mean for us as humans? 🌀 #LifeinSync – Once a taboo subject, the female cycle is finally getting the attention it deserves. Individuals and companies are starting to recognise the value of syncing with it, and how this can enrich both our personal and professional lives. 💭 #DigitalAfterlife – With the help of AI, the grief tech industry is challenging the finality of death, creating digital replicas of our loved ones that could exist indefinitely. Will this bring us closer to immortality, or only further complicate the process of letting go? Stay tuned for deep dives into our trends on our blog and social channels in the upcoming months! For now, you can find out more here 👉 https://lnkd.in/dQqaiza #FutureTrends #2025Insights #Trends2025

𝗧𝗿𝗲𝗻𝗱𝘃𝗲𝗿𝗻𝗶𝘀𝘀𝗮𝗴𝗲 𝟮𝟬𝟮𝟱 – 𝗶𝘁 𝘄𝗮𝘀 𝗮 𝗯𝗹𝗮𝘀𝘁! 🥳 Our annual trends event is always a great opportunity to catch up with clients, (former) colleagues and our network. But this year was even more special, as we held it in our new office for the first time. The great benefit: with a cinema next door, we were able to offer our three speakers a big stage to share their insights 🎤 Thanks Orfeos Erben for having us! Also, a huge thank you to Theresa Haubs, Matthias Lein and Matthias Meitzler for being part of our event and shedding a light on our trends #NextChapter, #AgentAI and #DigitalAfterlife 💡 We’ll share more about them soon – so stay tuned! Another highlight was the super cool exhibition on our trend #LifeInSync that our team organised 🫶 And of course, you cannot host an event without delicious food and drinks – which we had plenty of 😍 Thanks to everyone who joined us yesterday and made it such an unforgettable evening 🤍 And to Jonas Reuter for capturing the mood so perfectly 📸 #AdelLinkPR #NetworkingEvent #Event

𝗧𝗿𝗲𝗻𝗱𝘃𝗲𝗿𝗻𝗶𝘀𝘀𝗮𝗴𝗲 𝟮𝟬𝟮𝟱: 𝗠𝗲𝗲𝘁 𝗼𝘂𝗿 𝘀𝗽𝗲𝗮𝗸𝗲𝗿 𝗠𝗮𝘁𝘁𝗵𝗶𝗮𝘀 𝗟𝗲𝗶𝗻 Tomorrow’s AI assistants will handle everyday tasks with ease, autonomy and unmatched efficiency. But what are these AI agents that everyone is talking about actually capable of? And as they take on more responsibilities: what does that mean for us as humans? 🤖 In his talk at our 𝗧𝗿𝗲𝗻𝗱𝘃𝗲𝗿𝗻𝗶𝘀𝘀𝗮𝗴𝗲 on 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝟮𝟬 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆, Data Engineer Matthias Lein will shed light on the subject. 💡 As CTO at the consulting firm Alexander Thamm [at] , he helps companies optimise their processes through AI – and can make our trend #AgentAI tangible, even for non-tech professionals! PS: The event will be held in German. #AdelLinkPR #Trends2025 #Trendvernissage #NetworkingEvent

𝗧𝗿𝗲𝗻𝗱𝘃𝗲𝗿𝗻𝗶𝘀𝘀𝗮𝗴𝗲 𝟮𝟬𝟮𝟱: 𝗠𝗲𝗲𝘁 𝗼𝘂𝗿 𝘀𝗽𝗲𝗮𝗸𝗲𝗿 𝗧𝗵𝗲𝗿𝗲𝘀𝗮 𝗛𝗮𝘂𝗯𝘀 📚 Thanks to TikTok and Instagram, young people are rediscovering their love for books while simultaneously propelling the New Adult genre to the top of the bestseller lists. But what’s behind all of this? 📖 At our 𝗧𝗿𝗲𝗻𝗱𝘃𝗲𝗿𝗻𝗶𝘀𝘀𝗮𝗴𝗲 on 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝟮𝟬 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆, Theresa Haubs will provide us with answers. As a blogger passionate about New Adult books, she not only knows the genre inside and out but is also right at the heart of the social media storm surrounding it. 🤳 In a 𝗹𝗶𝘃𝗲 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄, we’ll talk with her about our trend 𝗡𝗲𝘅𝘁 𝗖𝗵𝗮𝗽𝘁𝗲𝗿 and explore how social media and its book community are reshaping reading habits. We’ll also dive into New Adult itself, the genre’s common tropes, and whether romance books create unrealistic expectations. PS: The event will be held in German. #AdelLinkPR #Trends2025 #Trendvernissage #NetworkingEvent #NewAdult

𝗧𝗿𝗲𝗻𝗱𝘃𝗲𝗿𝗻𝗶𝘀𝘀𝗮𝗴𝗲 𝟮𝟬𝟮𝟱: 𝗠𝗲𝗲𝘁 𝗼𝘂𝗿 𝘀𝗽𝗲𝗮𝗸𝗲𝗿 𝗠𝗮𝘁𝘁𝗵𝗶𝗮𝘀 𝗠𝗲𝗶𝘁𝘇𝗹𝗲𝗿 Life is full of change, yet one thing is certain: it has a beginning and an end. But now, the grief tech industry is challenging even that belief. With the help of AI, voice and text samples can be used to create lifelike digital replicas of our loved ones  – replicas that could exist indefinitely. ⏳ Will this #DigitalAfterlife bring us closer to immortality or only further complicate the process of letting go? Matthias Meitzler will give a keynote speech on this topic at our 𝗧𝗿𝗲𝗻𝗱𝘃𝗲𝗿𝗻𝗶𝘀𝘀𝗮𝗴𝗲 on 20 February, the annual trends event we host at our agency. The sociologist, who is researching AI in grief culture at the University of Tübingen, will introduce us to important aspects of the digital afterlife trend and share the latest research findings on the topic. 👉 If you want to be part of the event, you can still secure a spot here: https://lnkd.in/efaQPEif PS: The event will be held in German. #AdelLinkPR #Trends2025 #Trendvernissage #NetworkingEvent

Future is Calling: Join Our Trendvernissage 2025 🔮 Our annual Trendvernissage is back! Join us for an evening full of inspiration, networking and exciting insights into four trends shaping the future: Agent AI, Digital Afterlife, Next Chapter and Life in Sync. Will you be there? 📅 Thursday, 20 February 2025 I Start: 6:00 PM 📍 Adel & Link Public Relations (Hamburger Allee 45, 60486 Frankfurt am Main, 2nd floor) We’ve invited three experts to share their insights in thought-provoking talks – and we’ll introduce them in the coming days, so stay tuned! Moreover, you can look forward to an interactive exhibition on our trend “Life in Sync”. 🔗 Sounds good? Secure your (free) spot here: https://lnkd.in/efaQPEif We’ll have the popcorn ready – see you there! 🍿 #AdelLinkPR #Trends2025 #Trendvernissage #NetworkingEvent

Unsere Kollegin und Expertin für Data Storytelling, Melissa Walker, teilt in der ersten Folge des „Trendspot“-Podcasts von Trend Z wertvolle Tipps zum Thema Daten-Kommunikation in der PR.   Auch darüber hinaus liefert die Folge viel Inspiration und Wissen rund um die Kommunikationstrends 2025 – reinhören lohnt sich! 🎧   Hier kommt ihr direkt zur Folge 👉 Spotify: https://lnkd.in/en3qdrtm Apple: https://lnkd.in/eAnTmrNn

𝗟𝗲𝘀𝘀 𝘀𝘁𝗿𝗲𝘀𝘀, 𝗺𝗼𝗿𝗲 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲: 𝗶𝗱𝗲𝗮𝘀 𝗳𝗼𝗿 𝗮 𝗵𝗲𝗮𝗹𝘁𝗵𝗶𝗲𝗿 𝘄𝗼𝗿𝗸 𝗹𝗶𝗳𝗲 ✨ Did you know that reducing stress is the top priority for Germans in 2025? According to a survey by forsa and DAK, over two-thirds (68%) of respondents aim to manage stress better. In part two of our blog series on mental health, our colleague Nina Heger explores why resilience is key and shares practical tips for companies to foster mental well-being in the workplace. You can find out… 👉 … why resilience is like an immune system for your mind 👉 … how companies can support employees with small but impactful initiatives 👉 … which simple steps can help reduce stress in our oftentimes hectic lives Ready to become more resilient in 2025? For a kick-start, check out our full blog post here (in German): https://lnkd.in/e_ustfUi #MentalHealth #Resilience #Leadership

𝗠𝗲𝗿𝗿𝘆 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗔𝗱𝗲𝗹 & 𝗟𝗶𝗻𝗸 𝘁𝗲𝗮𝗺! 🎄✨ As the year comes to an end, we want to take a moment to express our gratitude to all our colleagues, clients and partners. Thank you for inspiring us, challenging us and celebrating with us! 2024 truly has been a wild ride. Twelve turbulent months packed with surprises, tough decisions, unique experiences and big wins. Through it all, we’ve been reminded of just how important it is to hit pause every now and then, reflect and appreciate all that we accomplish daily. And that’s not just a lesson for us at Adel & Link, but for everyone. 💛 We wish you a wonderful holiday season filled with joy, relaxation and precious moments with your loved ones. Here’s to a healthy, peaceful and prosperous 2025 for us all. 🌟 #ThankYou #HappyHolidays #MerryChristmas