A brand takeover, Seongsu style.
Known as one of the world's coolest neighborhoods, we took over Seongsu, Seoul, for the ultimate brand experience!
With more than 66,000 consumers across four days and seven venues, our latest event celebrated all things sports, fashion, heritage, and culture. The program included panel discussions with our partners, including Oh Sanguk, Olympic gold medalist in Fencing Sabre, fitness sessions, dance classes, creative workshops, and more, designed to foster community among new and existing consumers.
Here's a sneak peak of some of the venues:
💐THE TREFOIL YARD: Designed to immerse our consumers in the world of adidas Originals and inspire their creativity. Visitors had the chance to experience sneaker customizations and flower art workshops.
🤫 THE ARUKU SECRET ROOM: Offering exclusive access to our new silhouette, consumers were introduced to the stunning adidas Adizero ARUKU.
🏟️ STADIUM TO STREET: From the stadium to street culture, this space explored the latest trends in streetwear and the intersection between sports and culture.
🏠 THE ADI HOUSE: Located at the heart of adidas Ground Seongsu, consumers had the chance to catch a few games at our sports bar, dive into talk shows with partners, and even take part in dance classes.
🏋️♀️ THE ADIDAS WORKOUT STATION: Consumers were invited to test their limits with workout sessions by LES MILLS and running programs led by the adidas Runners, Seoul.
#inside3stripes #adidasGroundSeongsu
