New Balance

New Balance

Sporting Goods Manufacturing

Brighton, MA 531,502 followers

Independent since 1906, we empower people through sport and craftsmanship to create positive change around the world.

About us

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Industry
Sporting Goods Manufacturing
Company size
5,001-10,000 employees
Headquarters
Brighton, MA
Type
Privately Held
Founded
1906
Specialties
Running & Outdoor, Training, Lifestyle, Lacrosse, Tennis & Court, Kids, Apparel, Baseball, Track & Field, Soccer, Skateboarding, Softball, Golf, Cycling, and Hiking

Locations

Employees at New Balance

Updates

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    531,502 followers

    Universal agreement is hard to come by, except when it comes to Shohei Ohtani.

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    Brand President & Chief Marketing Officer at New Balance

    G.O.A.T. status: Loading… 🐐🔋📈   World Series Champion. The first member of the 50-50 club (a 50 home run & 50 stolen base season). And now, a three-time unanimous MVP award winner. Sport has the power to unite and inspire and, in rare moments, enable us to live in historic times. Congratulations to New Balance face of brand athlete Shohei Ohtani on a historic season for the ages. The man. The myth. The MVP. 🦄🇯🇵 Sound on 📢 for full video effect. Creative Artists AgencyMajor League Baseball (MLB)Los Angeles Dodgers#marketing

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    Meet Corie Mae Pappo. A chance encounter with a retail associate led her to the New Balance Sports Research Lab in 2012 and she’s been running (literally!) with New Balance ever since – whether through research, developing product or shaping the future of running through innovation.    Also a mom to three boys, she knows there can be pressure of feeling like you need to do everything perfectly. Her take? That’s not real life – it’s hard, messy and hectic at times, and we shouldn’t be afraid to talk about that. One day everything is going just fine and suddenly everything changes.     At just four years old, her middle son, Will, was diagnosed with Type 1 Diabetes. Her family has tackled this challenge with courage and resilience. On World Diabetes Day, they launched a foundation in Will's honor: WJP T1D Foundation, and in less than a year, pulled together their first annual golf tournament, raising funds for a future where T1D is a thing of the past.     Her grace and positivity through life's ups and downs is pretty remarkable. But that’s just her– staying curious, leading by example and keeping it moving.

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    531,502 followers

    Our leaders travel around the world to grow our business and deepen connections with associates and teams in the communities where we work, live and play. These trips strengthen our One NB culture, foster collaboration and drive our business forward. Recently, Mathias Boenke, SVP of EMEA, visited Paris, France where he hosted a leadership offsite and made retail visits in key Paris neighborhoods La Defence, Les Marais, Forum de Halles and Champs Élysées. It was an insightful trip that brought excitement and anticipation for what the future holds at New Balance.

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    Since 2016, New Balance has teamed with Pensole Lewis in Detroit to create development and employment opportunities for hundreds of aspiring designers in our industry. Over the summer, students in our 2024 certificate program were challenged to create industry-defining products for the next generation of female athletes. To date, our certificate program has resulted in 50 design interns, 21 of whom went on to become full-time associates across our footwear and apparel teams. Congratulations to the PLC students and our Design group for another successful program! 

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    Our Responsible Leadership team recently gathered in Asia to meet with New Balance Japan colleagues, visit factories and suppliers, and connect with agencies advancing sustainable social and environmental solutions. They also took time to reflect and celebrate 2024 accomplishments and plan for the coming year. We have several Responsible Leadership targets to meet as outlined in our 2023 Sustainability & Impact Report 👉 https://lnkd.in/eGgv5UBH The trip gave the team time to celebrate work anniversaries and birthdays, share stories and many laughs, and ultimately strengthen their bonds by making every moment together count. There is no shortage of work, but everyone brings their “A” game every day. This is One NB! 

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    New Balance associates from our North American Black Soles Associate Resource Group recently attended the 2024 National Black Footwear Forum. This annual event brings together Black and Brown professionals, students, executives, allies and supporters to foster community and drive the footwear industry towards greater inclusivity and representation reflective of its diverse consumer base. Jasmin Rae Francis, Chair of Black Soles, represented New Balance on the panel, “The Business is Personal: Cultivating Beauty in the Face of Challenges — A Focus on PR & Communications in the Black Footwear Community.” Her insights into navigating the intersections of identity, community and communication challenges were both powerful and inspiring.

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