We are a dedicated group of software engineers, data scientists, marketing specialists and entrepeneurs working in the digital marketing field for more than a decade. We craft cutting-edge technology that transforms how our clients approach marketing. At admetrics we provide a marketing intelligence platform that supports advertisers with actionable insights for cross channel campaign optimization. We believe that experimentation will be at the core of the most successful marketing organizations. Testing, learning and iterating as fast as possible defines who will win tomorrow. By combining an accessible reporting interface and precise measurement technology with advanced data science tools our platform enables the most forward thinking brands and agencies to pioneer a game-changing approach to experimentation. We help our clients to implement the “always-on experimentation” process so they can continuously innovate and make smarter decisions.
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Admetrics hat dies direkt geteilt
Building technology to empower DTC brands to own their data and cut customer acquisition costs by 20–30% | Worked with shopDisney, Naturtreu, eBay and many more
📊 Media Buying Trends: January 27 – February 09, 2025 New insights from the latest media buying trends! 🔍 What patterns are you seeing in your campaigns?
Meta’s New Health & Wellness Ad Rules: What’s Changing? Starting in January 2025, Meta is rolling out stricter data policies that will significantly impact digital advertising, particularly in industries like health and wellness. These new restrictions limit advertisers’ ability to track user interactions, reducing access to crucial data points that help tailor campaigns to the right audience. Meta’s decision follows increasing regulatory scrutiny over data privacy, as governments and watchdog organizations push for tighter control over how platforms collect and use consumer information. This shift means health and wellness brands that rely on Meta ads will need to rethink their strategies. Read all about it here 👇 https://lnkd.in/dGF8RYbe
Admetrics hat dies direkt geteilt
𝗪𝗮𝗻𝘁 𝗮 𝟵𝟬% 𝗕𝗼𝗼𝘀𝘁 𝗶𝗻 𝗥𝗢𝗔𝗦? 𝗠𝗲𝗲𝘁 𝗔𝗱𝗺𝗲𝘁𝗿𝗶𝗰𝘀! 😎 Admetrics is officially a Gold Partner of Shopware, and we are here to celebrate this exciting collaboration. ✨ Highlights: 📊 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗗𝗮𝘁𝗮: Combine all your data into one actionable dashboard. 🎯 𝗦𝗵𝗮𝗿𝗽𝗲𝗿 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: Advanced attribution tools that optimize every penny you spend. 🔥 𝗛𝗶𝗴𝗵𝗲𝗿 𝗥𝗢𝗔𝗦: Feed top-tier data to ad platforms and boost your return! This partnership is here to give your marketing the competitive edge it deserves. Ready to take your business to new heights? 👉 https://okt.to/gYh3xM #eCommerceGrowth #DataAnalytics #DataDrivenGrowth Markus Repetschnig
Admetrics hat dies direkt geteilt
Building technology to empower DTC brands to own their data and cut customer acquisition costs by 20–30% | Worked with shopDisney, Naturtreu, eBay and many more
Case study: How Ehrenkind achieved 60.3% ROAS lift by sharing superior data with Meta. Since iOS 14 rolled out, platforms like Meta have faced major challenges in delivering reliable ad performance due to limited data availability. This shift left many advertisers grappling with dumping performance, rising costs, and reduced ROAS. That’s why we’re extra thrilled to share the outstanding results of our client Ehrenkind who are also leveraging our server-to-server integration with Meta, designed to address these very challenges. Through an A/B test, we delivered game-changing outcomes: 👉 13.5% cheaper cost per click 👉 25.2% cheaper cost per order 👉 19.8% higher order values The ultimate impact? A stunning 60.3% lift in ROAS! 🎯 This success demonstrates how solutions like our S2S integration can help brands thrive even in a post-iOS 14 landscape. By improving data accuracy within Meta, and sharing our superior attribution with social ad networks we turn challenges into opportunities and drive measurable growth. A huge shoutout to the Ehrenkind team for their trust and collaboration, especially Peter Böcker und Philipp Richter.
Email marketing remains one of the most powerful tools in the e-commerce industry. With a staggering ROI of $36 for every $1 spent, it is clear that businesses leveraging email marketing are tapping into a goldmine of opportunity. But not all emails are created equal. Each type of email serves a unique purpose in building relationships, driving sales, and nurturing loyalty. Crafting tailored email marketing campaigns can ensure you’re not only engaging your audience and boosting your bottom line. In this article, we’ll dive deep into the types of email marketing campaigns that every e-commerce business should use. From welcoming new subscribers to nudging customers to complete their purchase, these email campaigns are guaranteed to help you scale your online business. 👇 https://lnkd.in/dDchiJBD
Admetrics hat dies direkt geteilt
Building technology to empower DTC brands to own their data and cut customer acquisition costs by 20–30% | Worked with shopDisney, Naturtreu, eBay and many more
Nur für Führungskräfte im E-Commerce: Das exklusive DTC Dive Dinner kommt nach Nürnberg! 🚀 Ein Abend, der nicht nur kulinarisch, sondern auch strategisch neue Horizonte eröffnet. 📅 Datum: 5. Februar 2025 📍Ort: Secret Location in Nürnberg Was erwartet dich? • Inspirierender Austausch auf Augenhöhe mit den Besten der E-Commerce-Branche. • Exklusive Insights – keine PowerPoint-Slides, kein Bullshit-Bingo, sondern purer Mehrwert. • Ein außergewöhnliches Dinner-Erlebnis in einer einmaligen Atmosphäre. Wer ist dabei? Nur handverlesene Top-Entscheider aus der DTC- und E-Commerce-Welt – du bist in bester Gesellschaft. Warum solltest du teilnehmen? Ein Abend voller Networking, das sich wirklich auszahlt – baue wertvolle Beziehungen auf, entdecke neue Perspektiven und nimm Ideen mit, die dein Business voranbringen. 📌 Willst du dabei sein? Sichere dir deinen Platz jetzt und werde Teil dieses exklusiven Events! 👉 Zur Anmeldung: Link in den Kommentaren! #DTCdive #ecommerce #executivedinner #NetworkingDoneRight #Nuremberg
Admetrics hat dies direkt geteilt
Wow, was für ein Ritt! Unser letztjähriges Black Friday und Cyber Monday Event hat alle bisherigen Rekorde bei NATURTREU gesprengt. Wir haben unser Marketingbudget im Vergleich zum Vorjahr mehr als verdoppelt (+122%) und dabei den ROAS um satte 23% gesteigert. Ein riesiges Dankeschön geht hiermit an Admetrics. Durch die Kombination des PRISM4 Marketing-Mix-Modells und präzisem Tracking konnten wir den tatsächlichen Einfluss unserer Marketingkanäle exakt bestimmen und unsere Budgets datenbasiert optimieren. Dank dieser innovativen Tools konnten wir unsere Marketingstrategien in Echtzeit anpassen und die Effizienz unserer Kampagnen massiv steigern. Besonders hilfreich ist auch das "Cross Matching"-Feature von Admetrics, das es z. B. ermöglicht, zu verstehen wie wir unsere Kunden über Marktplätze hinweg akquirieren und retainen, umso bessere Entscheidungen für die Neukundenakquise während der BFCM Phase zu treffen. Dazu mache ich demnächst aber nochmal einen Extra Post. Am Ende des Tages bin ich sehr glücklich über unsere Zusammenarbeit mit Markus Repetschnig und dem Admetrics Team. An dieser Stelle auch noch einmal an Dank an das offene Herangehen in den vergangenen Monaten und dass ihr eure Software anhand unseres Feedbacks anpasst.
Historically, influencer marketing has focused on increasing visibility and engagement. While this remains important, the emphasis has shifted toward driving measurable sales. For e-commerce businesses, this evolution represents a game-changing opportunity to link marketing efforts directly to revenue. Today, influencers are not just promoting products; they are crafting narratives that inspire purchasing decisions. The ability to showcase a product in use, provide honest reviews, and demonstrate its value through creative content builds consumer confidence. It’s no longer about likes and shares—success is measured in clicks and conversions. Read more about influencer marketing in 2025 👇 https://lnkd.in/dSDrw7h2
Crafting scroll-stopping TikTok videos that captivate audiences and drive engagement is a daunting task. Yet, the rise of AI-generated UGC (user-generated content) videos is transforming how marketers approach this challenge. By leveraging AI tools, brands can produce authentic, high-quality UGC-style videos at scale—without costly shoots or complex editing workflows. Read all about AI generated UGC videos 👇 https://lnkd.in/dffRZ-9a
🎉 DTC Dive Curling – 2nd Edition! 🥌 After the success of our first curling event, we're heading back to the ice! Join us for round two on Tuesday, January 14, 2025. The DTC Dive Network Event once again brings together the brightest minds in the e-commerce scene. Look forward to engaging conversations, valuable connections, and plenty of fun in a wintry atmosphere. 📅 When? Tuesday, January 14, 2025, at 7 PM 📍 Where? Frankfurter Haus, on the border of Frankfurt / Neu-Isenburg This outdoor event is perfect for everyone in the e-commerce world – from DTC brands and agency owners to SaaS providers. Don’t forget to dress warmly! 🧣 Secure your spot now and kick off the new year with an event that connects and inspires. We can’t wait to see you there! 🎯
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