blowUP media

Even though the 30th of January feels like a long time ago already, we are very excited to now share the official after movie of the largest digital art festival in the world - DEMO Cities Edition! The third edition of the Design in Motion festival went international for the first time in 15 cities. For 24 hours exclusively made art was shown on digital landmarks from Amsterdam to LA, Barcelona to Vancouver and from Leeds to Hamburg. We are proud to be a mediapartner for the third year in a row and want to congratulate all partners on this huge success and great collaboration👏 Global Nederland adtrackmedia STUDIO DUMBAR/DEPT®StandardVision NS. Special thanks to all the amazing artists who created those beautiful pieces of digital art #OOH #artinmotion #digitalart #blowUPart

While I LOVE a classic lunch, Ban the Lunch has been a game-changer. It pushes clients (and us!) out of our comfort zones and into experiences that spark better conversations, stronger connections, and even live briefs. Moving away from menus and cocktail choices means we engage on a deeper level, both professionally and personally. The impact has been huge. Connecting with clients in a more personal way has allowed us to collaborate more effectively and gain a real understanding of what clients need to achieve some truly amazing campaigns. Since launching in 2018, Ban the Lunch has become a big part of blowUP media, and clients have embraced it so much that they’re already planning next year’s activities—it’s now a real highlight in the OOH calendar! Just like blowUP media’s bold and unmissable portfolio, these experiences stand out. With so many lunches and coffee catch-ups filling up diaries, stepping into something wacky, unexpected, and fun creates memorable moments that last. Billy Jenner from Talon summed it up perfectly: "Best time ever! Thank you both! Such a great idea to do something different!" The Cube was a brilliant experience with wild challenges and a few embarrassing moments from me! And of course, seeing Wicked at the theatre was very special, as all theatre trips are. - Oliver Hyne, Business Director

Berlinale: Berlin International Film Festival (13.-23.02.25) Berlin becomes a cinema stronghold! 🎬 Great cinema on a big stage! 🎬 No less than three impressive campaigns at our locations in Berlin - 🐻 Paddington, 🎤 Better Man & 💥 Mission: Impossible bring the magic of film right into to the heart of the city. And just in time for the Berlinale, where the magic of film can be felt throughout the city. Cinema is in the air! 🎥 ----- Berlin wird zur Kinohochburg! 🎬 Großes Kino auf großer Bühne! 🎬 Gleich drei beeindruckende Kampagnen auf unseren Standorten in Berlin - 🐻 Paddington, 🎤 Better Man & 💥 Mission: Impossible bringen die Magie des Films in das Herz der Stadt. Und das passend zur Berlinale, wenn die Magie des Films in der ganzen Stadt spürbar wird. Kino liegt in der Luft! 🎥 #Paddington #BetterMan #MissionImpossible #Berlinale #FilmLovers #blowupmedia #ooh

You make me go OOH! ❤️ This week, the blowUP team have been out and about, spreading the love with some delicious Valentine’s chocolates! 🍫 A huge congratulations to all of our golden ticket winners—we know it got quite competitive out there! Wishing you all a Happy Valentine’s Day from everyone at blowUP UK! 💘

BOXPARK Shoreditch Boxpark fuses the concept of street food, independent retail, and a buzzing social scene. It’s a central hotspot that hosts events all year round. Perfectly positioned beside Shoreditch High Street Overground station and directly opposite the exclusive Shoreditch House Members Club, Boxpark sits at the heart of one of London’s most vibrant districts. 

Hugo Boss x blowUP media Germany Brand Building auf höchstem Niveau – wenn Legende auf Kultmarke trifft. David Beckham ist das Gesicht der neuen BOSS ONE Bodywear-Kampagne. In Verbindung mit unseren Riesenpostern in Hamburg und Düsseldorf entsteht eine unverwechselbare Ästhetik, die die Botschaft von Hugo Boss und das Charisma Beckhams eindrucksvoll vereint.   Hugo Boss x blowUP media Germany Brand building at the highest level - when legend meets cult brand. David Beckham is the face of the new BOSS ONE bodywear campaign. Combined with our Giant Posters in Hamburg and Düsseldorf, it creates an unmistakable aesthetic that impressively unites the Hugo Boss message and David Beckham’s charisma. #hugoboss #beckham #blowupmedia #ooh

POV - Tinder used geographically targeted messaging on our banners, creating micro-moments that truly resonated with audiences in high-footfall areas. The impactful messaging turned heads across London, featuring on our Clapham Junction, Brick Lane, and Dalston Central banners 👏 PinPoint Media Tinder

The February blowUPDATE UK is here! This month, we’re bringing you: ✨ A high-impact BEYOND special build 📍The launch of two new exciting locations 🔥 Showstopping campaigns  🎯 The latest on our Ban the Lunch initiative 💜 Announcing our new Charity of the Year Don’t miss out—subscribe now! 👉 https://bit.ly/4hEisKp

We started 2025 with a bang! 🎉 January was packed with standout campaigns, featuring impressive special builds, eye-catching creatives on our innovative Vertical Gardens, and unmissable moments on our high-impact digital screens. 🚀✨

A very clever example of using contextual OOH ❄️🌧️ With the help of Wavemaker UK and our OOH team, Danone used special builds to demonstrate the impact of winter on our health and drive awareness of Actimel's immune support. https://lnkd.in/gHCfX2HA