Cyreen

👏 We welcome five new intern talents to our team!   This year, we count on the energy and creativity of: 📢 Lucas de Rojo Medina, Anne Aguinaga García and Jaime García Múgica in the Marketing department (Spain).  💼 Mario Elvira Pérez in the Finance department (Spain). 📊  Rim Ben Abdeljelil in the Data Science & AI department (Tunisia).   🌍We are excited to work with them in this experience and see all the different perspectives that they will bring to our team! #Internship #Talent #Growth #Cultures

🚀 We’re hiring a UNIX Specialist! Join Cyreen, a fast-growing startup in Frankfurt, and play a key role in developing and maintaining our measurable in-store retail media network. ✅ Lead deployments & support (inter-)national rollouts ✅ Configure & maintain Linux-based systems  ✅ Perform system tests & ensure reliability  ✅ Support troubleshooting & 1st/2nd level system support ✅ Work closely with our CTO on automation 🔧 Required: Linux expertise, networking (LAN/WAN), and Bash scripting. ⭐ Bonus if you know AWS, Go, or PostgreSQL! 📩 Apply now: https://lnkd.in/dSM-QS9p #Hiring #LinuxJobs #TechStartup #Networking #Cyreen #NowHiring

👉 Cyreen will be attending EuroCIS - The Leading Trade Fair for Retail Technology 2025 together with EXPRESSO Deutschland GmbH & Co. KG.   From 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟭𝟴𝘁𝗵 𝘁𝗼 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟮𝟬𝘁𝗵, find us at Messe Düsseldorf, 𝐇𝐚𝐥𝐥 𝟭𝟬, 𝐒𝐭𝐚𝐧𝐝 𝗕𝟱𝟬, for Europe's premier trade show for Retail Technology. 🎉 🌟 If you're passionate about retail technology and especially in-store retail media, we invite you to reach out and schedule a meeting with us. Whether you're looking to network, share insights, or explore collaboration opportunities, EuroCIS is the perfect platform to do so.    Mark your calendars and make your plans to join us at EuroCIS 2025. We can't wait to connect with you there!   🌐 Reach out to Ciril Hofmann to schedule a meeting.

☃️ 𝐓𝐡𝐞 𝐰𝐡𝐨𝐥𝐞 𝐂𝐲𝐫𝐞𝐞𝐧 𝐟𝐚𝐦𝐢𝐥𝐲 𝐰𝐢𝐬𝐡𝐞𝐬 𝐲𝐨𝐮 𝐚 𝐌𝐞𝐫𝐫𝐲 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐚𝐧𝐝 𝐚 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 2025! We look back on an incredible year here at Cyreen. Our wonderful development would not have been possible without the support, trust, and partnership of so many. 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐭𝐨 𝐚𝐥𝐥 𝐨𝐮𝐫 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬, 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬, 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐞𝐫𝐬, 𝐚𝐧𝐝 𝐦𝐚𝐧𝐲 𝐦𝐨𝐫𝐞! 🎁 All of us here at Cyreen wish you a joyful holiday season and the very best for the upcoming year! We are already excited for 2025, as many new projects and big opportunities await us. Thank you so much for being part of our journey. Your Cyreen Team 𝘗𝘚: 𝘈 𝘴𝘱𝘦𝘤𝘪𝘢𝘭 𝘵𝘩𝘢𝘯𝘬𝘴 𝘵𝘰 𝘰𝘶𝘳 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 SMU S.A. (Unimarc, M10, Alvi, y Super10) 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘦𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘵 𝘱𝘪𝘤𝘵𝘶𝘳𝘦 𝘰𝘧 𝘰𝘶𝘳 𝘊.𝘈.𝘗. 𝘚𝘮𝘢𝘳𝘵 𝘚𝘤𝘳𝘦𝘦𝘯𝘴 𝘸𝘪𝘵𝘩𝘪𝘯 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦𝘪𝘳 𝘜𝘯𝘪𝘮𝘢𝘳𝘤 𝘴𝘵𝘰𝘳𝘦𝘴 in Chile.

Welcome Getränkehaus Plöchl GmbH & Co. KG 🧃 🍻GVP Getränkemarkt built a brand-new beverage store, located in Weiden, Germany. In this inspiring store, we received the opportunity to install our data-driven C.A.P. technology with cross-touchpoint customer tracking and several smart screens: - 2 C.A.P. Screens with directional speakers - 8 indoor wall screens - one large outdoor videowall. GVP Getränkemarkt is part of Getränkehaus Plöchl, a family-run beverage store chain with a history that goes back to the 1930s. It is an honour to collaborate with a business that combines decades of tradition with cutting-edge innovative technologies. The owner, Ludwig Maximilian Plöchl, was actively participating in the store installation process, adding a personal touch to this milestone. 👨🏼👩🏼👧🏼👦🏼 This installation marks the beginning of our rollout pilot project consisting of 400 screens in up to 200 beverage stores. Cyreen’s retail media solution provides real-time campaign analysis for brick-and-mortar stores by integrating data points from the in-store customer journey, while ensuring full GDPR compliance. 🔒   To date, we have analysed over 100 million individual customer journeys across multiple markets, delivering unparallelled insights from brands across various product categories. 📈   Beverage brands exploring in-store retail media and seeking reliable measurement, data, and insights to navigate this growing channel 🡪 hit us up to learn more. 🙌   We are looking forward to continuing this project together with Pro-Getränke AG Alenus, Yannick Eberhardt, Alexander Braun, Thorsten Schön & Georg Gorki. 🤝   Stay tuned for more updates! ✨

𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱: 𝗠𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗞𝗲𝘆 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝘀𝘀🔑 According to an article written by Max Willens and Sarah Marzano from EMARKETER, Retail media networks (RMNs) are capturing larger shares of CPG brands' marketing budgets. However, they face retailers’ increasing demands for 𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲, 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 from their advertising spend. 📈 𝗜𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹𝗶𝘁𝘆, which identifies the additional sales or shoppers’ engagement generated by a campaign, is emerging as a crucial performance indicator. A January 2024 survey by the Association of National Advertisers (ANA) reports that 𝟳𝟭% of advertisers consider incrementality the most critical key performance indicator (KPI) in RMN investments. Additionally, return on investment (ROI) and sales uplifts are also valued as significant metrics. 🔍 Measurability of incrementality is the core of Cyreen´s approach for monitoring campaign effectiveness: By comparing sales between two customer groups in the same store—those exposed to advertising and those not, we are able to calculate the 𝗜𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹 𝗥𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗦𝗽𝗲𝗻𝗱 (iROAS), providing our advertising customers with a transparent view of which factors are driving their campaign performances. 💡 As the retail media landscape continues to evolve, Cyreen aims to stay ahead of the curve. Our objective is clear: to establish new standards for accuracy, transparency, and performance in retail media measurement. 🚀

Our founder, Benedict Boos, CMA, is participating as an exhibitor at the AI.Summit by AI.HAMBURG/AI.GROUP in Hamburg this week! 🚀 If you're attending the event, don't miss the chance to visit our booth at the Startup Area hosted by Google Cloud. Meet Benedict Boos, CMA, and discuss how we can shape the next wave of AI innovation together. 💡 #AISummit #Hamburg #Innovation #ArtificialIntelligence #Networking #FutureTech

📢 We’re pleased to announce our new technology partnership with EXPRESSO Deutschland GmbH & Co. KG. 🎯 By combining Cyreen’s C.A.P. system (Connecting Ad-Impressions with Purchase) with EXPRESSO’s SmartShopper, we’re creating a next-level retail media solution for advertisers. This collaboration will allow brands to reach shoppers in even more targeted ways, maximizing the impact of in-store advertising. Stay tuned. ❤️ Thank you to Alexander Dr.-Ing. Bünz and Karsten Grötecke at EXPRESSO for their trust in Cyreen. We look forward to driving innovation together in retail media! #Partnership #RetailMedia #SmartShopper #Innovation #Cyreen

📊 Discover the Future of In-Store Retail Media Measurement: Incrementality 🛍💡 In today's vlog, we shed light on in-store retail media impact measurement: ❌We explore traditional referencing methods and their limitations... 🏆...and provide insights on how Cyreen tackles the challenge. 🚀 Cyreen introduces an innovative approach that tracks individual customer journeys to precisely measure the impact of in-store advertising 1:1 – like a “GDPR compliant web-cookie” in physical stores. Comparing conversion rates of shoppers with ad exposure to those without, we eliminate confounding variables and provide a clean, accurate assessment on incremental effects. 🌟 Our methodology ensures identical conditions for both shopper groups, making it immune to external factors like weather changes or competitor promotions. The result? A clear proof of in-store media impact. Watch the full vlog on how to assess in-store retail media impact effectively. 📈👥 #InStoreRetailMedia #MarketingAnalytics #RetailInsights #MediaImpact

𝐓𝐡𝐞 𝐫𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚 𝐦𝐞𝐠𝐚𝐭𝐫𝐞𝐧𝐝 𝐢𝐬 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐛𝐫𝐢𝐜𝐤-𝐚𝐧𝐝-𝐦𝐨𝐫𝐭𝐚𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥. With shrinking retail margins driving the need for innovation, retailers are turning to new revenue streams. Cyreen’s state-of-the-art AI technology empowers retailers to maximize their in-store retail media potential by leveraging first-party data—enabling them to compete more effectively with online platforms. 📈 As Sabine Juenger, Vice President of OTTO GmbH & Co KG, highlighted at this year’s DMEXCO: 99% 𝘰𝘧 𝘳𝘦𝘵𝘢𝘪𝘭 𝘮𝘦𝘥𝘪𝘢 𝘴𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘩𝘢𝘱𝘱𝘦𝘯𝘴 𝘰𝘯𝘭𝘪𝘯𝘦, 𝘸𝘩𝘪𝘭𝘦 80% 𝘰𝘧 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦𝘴 𝘢𝘳𝘦 𝘮𝘢𝘥𝘦 𝘪𝘯-𝘴𝘵𝘰𝘳𝘦. 🏬 The reason for this disparity is clear: online retailers benefit from superior data and customer insights. Cyreen enables brick-and-mortar retailers to access and capitalize on first-party data, unlocking the same advantages that drive online success and helping them attract a greater share of retail media spend. 🔓 Thanks to Yannick Eberhardt from ProGetränke to participate in the video below 👇 and share the customer view. 🙌