DFROST Retail Identity

As we step into 2025, we take a moment to reflect on an incredible 2024 filled with creativity, innovation, and collaboration. From crafting unique brand spaces to launching impactful campaigns, we’re proud of the milestones we’ve achieved together with our clients and partners. A heartfelt thank you to everyone who made this journey so inspiring. Here's to a new year of pushing boundaries, creating meaningful experiences, and shaping the future of retail design—together. Let’s make 2025 extraordinary! Your Brand Companions #dfrost #retailidentity

Merry Christmas and Happy Holidays! 2024 is almost in the books, and what a year it has been! As we celebrate this season, let’s take a moment to cherish the shared values that unite us—empathy, honesty, and respect. Together, we’ve achieved incredible things, and with this foundation, we have the strength to make 2025 truly extraordinary. Wishing you and your loved ones a joyful holiday season. Your Brand Companions #dfrost #retailidentity

A Journey Through the Holidays with Gübelin For the House of Gubelin Holiday Window Campaign, we brought the festive spirit to life by reimagining the segmented timepiece in red and green hues. The vibrant Red backdrop symbolizes love, strength, and vitality, perfectly capturing the essence of the season. Discover the magic of Gübelin’s timeless treasures this holiday season. #dfrost #retailidentity #gübelin #HolidayCampaign #windowcampaign

DFROST x HdM Last week, we were delighted to host students from Werbung und Marktkommunikation (B. A.) l HdM Stuttgart, along with their professor, Marion Kisling, at the DFROST office. As part of their visit, we offered a glimpse into the world of retail marketing and shared insights into what drives us as an agency. Christoph Stelzer, our Managing Director, kicked things off by introducing DFROST, showcasing our services, and walking the students through the journey of transforming initial ideas into fully realized projects. Lisa Brenner brought this to life with an in-depth look at our interactive trade show stand, “Join the RAWolution!”, created for The Nutriment Company. Her presentation highlighted how we combine creative vision, precise execution, and a passion for excellence to deliver impactful results. We also took the opportunity to present our framework and shared how our guiding principle, “Always moving forward”, influences every aspect of our work – from fostering collaboration within our team to building meaningful connections with partners. The session wrapped up with a lively Q&A, offering practical advice on internships and career opportunities in the industry. It was an absolute pleasure having you with us! We’re already looking forward to more to come – and who knows, maybe some of you will join the DFROST team in the future. #dfrost #retailidentity #hdmstuttgart #nextinretailmarketing

Meet Nadine Rehr, our Senior Project Manager! 🥳🫧 She brings a passion for organising and coordinating projects to DFROST. With a keen eye for detail, she ensures that every aspect of a project runs smoothly and efficiently. That's why we're delighted to have her on board as part of our project management team and are excited to have her on this creative journey with us. #DFROST #retailidentity #projectmanager #newteammember #BrandCompanions

Immerse yourself in the timeless allure of our latest campaign for the House of Gubelin. The Autumn/Winter campaign, inspired by »A Journey Through Time«, features a striking segmented timepiece design and the deep blue of the Tanzanite gemstone. Step into this journey through time and explore the captivating world of Gübelin's timeless treasures. #DFROST #Retailidentity #windowcampaign #fallwinter

We are delighted to announce that our Managing Director, Christoph Stelzer, will once again be a member of the international jury for the INHORGENTA AWARD. The Award is a symbol of excellence in jewellery, watches, gemstones and retail concepts! Considered the most prestigious award in the industry. We eagerly look forward to the inspiring and innovative projects that will be submitted. #inhorgenta2025 #jury #inhorgentaaward

Same Same but very different... Get ready to celebrate our traditional Feuerzangenbowle at our brand new Hot Spot! Where creative minds gather, connect and dance till sunrise. See you 06/12/2024 Your Brand Companions 🥂🔥🫧

Today, we chat with Lisa Brenner, Project Manager Retail Design, who has embraced the challenge of managing diverse projects while fostering creativity. After graduating in interior design, Lisa joined our team and quickly became an integral part of our project lifecycle, from client communication to prototype development. In her Job Talk, she talks about her work life, highlighting the importance of teamwork, continuous learning and a supportive company culture. Lisa's ability to combine strategic planning with innovative design is key to delivering outstanding retail experiences for our clients. Read her full Job Talk on our website! #DFROST #RetailIdentity #BrandCompanion #Jobtalk

Step into a world of cinematic magic with our latest window for the House of Gubelin to celebrate the 20th anniversary of the Zurich Film Festival. Inspired by the theme 'A Journey Through Time', this eye-catching design features a circular element with segments that evoke the charm of classic celluloid film to create a stunning display. It beautifully intertwines the allure of cinema with the everlasting brilliance of gemstones. #DFROST #Retailidentity #windowcampaign #ZFF2024