Holger Flory appointed General Manager of the legendary Hotel Europäischer Hof Baden-Baden – a Steigenberger Icon // H World International
It is with great excitement that we announce Holger Flory as General Manager of the luxury Hotel Europäischer Hof Baden-Baden, set to reopen its doors, early summer 2025.
With Holger’s friendly, cooperative and dynamic personality, in addition to his sound experience in luxury hospitality, Holger is undoubtedly set to make the meticulously renovated Europäischer Hof Baden-Baden the pre-eminent luxury lifestyle Hotel in the city of #BadenBaden.
Holger’s careful eye for detail helped excelling in his career, from a 20 year young receptionist through the ranks, to ultimately General Manager. Holger’s roles included appointments at Germany’s most prominent hotels, including Rocco Forte’s The Charles Hotel, Steigenberger’s Frankfurter Hof and Marriot’s Autograph Collection.
We are thrilled to have Holger on board now, while he is preparing for what undoubtedly will become Germany’s most dominant and legendary hotel re-opening next year. Holger’s focus in the forthcoming months will especially be on recruiting a world class team, including finding the most hospitable team members in the business.
Besides of 126 exclusive suites & rooms, an elegant dining area including Vinotheque and five exclusive meeting & event rooms, the Europäischer Hof will also feature a top-tier, 1,300 square meters wellness area, including three private spa suites. The unique 360-degree view rooftop bar with terrace will feature breathtaking views. Not just hotel visitors will enjoy memorable night-falls here, as this will also be a special retreat for many visitors of the wider region surrounding Baden-Baden.
Acquiring the Hotel Europäischer Hof Baden-Baden in 1930, was Albert Steigenberger’s foundation of what later became Germany’s most preeminent international hotel chain. Now, nearly 95 years further, after a thorough and historic refurbishment nears its end, Holger Flory comments: “It is a tremendous honor and a once in a lifetime opportunity to reintroduce one of Germany’s most legendary hotels to the people of Baden-Baden and the World. I am very proud to have, together with our team, the unique opportunity to write a small part of history of this historic hotel. Together we will lead this Grand Dame of Hotels, into a bright future, welcoming guests from all around the world!
Holger Flory, it truly is fantastic to have you in our team. Please rest assured that you have our full support in re-opening the iconic Hotel Europäischer Hof Baden-Baden and to bring it back where it has been for many years throughout the 20th century: Germany’s leading hospitality icon!
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