fount.space

Who would’ve thought that 3D renderings could land us a spot in a billion-dollar startup?! But yeah, that happened—last week, we became Germany’s 27th 🦄, and in the process, I’ve been converted into a Korn drinker ;) A bit of backstory:  Jung von Matt START approached us nearly a year ago with a quite literal “Schnapsidee” called uniKorn—a dangerously delicious Korn that, through Service-for-Equity deals, aimed to transform a humble €1 UG into a billion-dollar startup 🤑 . And so it did—uniKorn launched last Thursday with a “korntastic” (I couldn't help myself - sorry) party that raised the bar high for future industry events! MexiKorner is a must from now on 🎉 A huge shoutout to all the partners who came together to make this happen - (I might actually miss our weekly jour fixe): Heliad AG, GMPVC German Media Pool GmbH, fount.space, 02100 Digital, MediaShifters GmbH, HYGH AG, SUNSHINE LIVE, Factory Network, Berliner Brandstifter, Urbify and Redgert Comms And a heartfelt thank you to the entire team at JVM START for this collaboration—we thoroughly enjoyed the whole process and would do it again in a heartbeat! Simon Knittel, Luisa Behrendt, Jakob Cassebaum, Kai Lentering, Johanna Dietz, Karoline Röhrig, Dennis Mayerhöffer & Saskia Heimann. To add another layer, you can also become a billionth of a billionaire—just head over to unikorn.wtf and grab a bottle while they’re still available! And to reiterate: this Korn is gooood!

🎄 Bring the Presents – Creative Content for Amazon Ring 🎄 Just before Christmas, fount.space collaborated with ODALINE (Helena Sporkmann being project lead like 🚀), Amazon Ring, MSM.digital, Steven Gätjen, Georgia Cavallo, Paulomuc and Paul Frege to pull off something fun: A playful, interactive experience that used and showcased the features of (12!) Ring cameras in an engaging way. What made this project special? Of cause it’s all about how we collaborated: 👉 Collaboration over silos: Bringing together diverse talents across teams, from strategy, creative, creators and production. 👉 Flexibility and agility: Turning strategic ideas into a fully realized campaign in just 3,5 weeks. Highlights included: ✅ "King of the Ring" – A fun way to experience two-way communication and voice control. ✅ "Oh, oh, Tannenbaum" – A nighttime challenge using the power of Ring’s camera technology. ✅ "Richtiges Plätzchen" – Multitasking fun that combined product features with storytelling. This project for me again shows what’s possible when we bring different perspectives together, adapt quickly, and create creative solutions on the go. #Enabled by our fount co-creation model. A huge thanks to Helena Sporkmann, Nico Combes, Fabian Richter and the entire MSM.digital team. 🚀 Check out the entire format here: https://lnkd.in/egZYfdyc Thanks so much to the entire team and a very merry Christmas! EP: Jo Glenk Producer: Paulien Voorkamp Director: Noelani Dreksler Creative Director: Arne Sören Hansen DoP: Anthony Molina Post-Producer and Ring-Man: Jan Heuser Editor: Daniel Kremser 1st AD: Martin Kulhawy 2nd AD: Kasimir Weichert Art Director for Christmas Magic: Tim Tamke Styling: Sandra Hemmink Hair & Make Up: Susanna Jonas Project Facilitation: 👋

What must we let go of to truly transform production? 👋 In a recent workshop with the Serviceplan Group MAKE leadership team, Alexander Nagel asked me: What must we let go of to truly transform production? This question struck a chord because it challenges us to rethink where transformation really begins. For me, transformation starts with presence and vulnerability - qualities no tool or technology can solve. They build the trust, transparency, and connection we need to rethink how we collaborate, from the first client briefing to final delivery. Technology will support us, but it must follow - not lead. The cracks in traditional systems become most visible in production - tighter budgets, shorter timelines, and growing complexity expose the limits of rigid hierarchies, centralized decision-making, and the illusion of control. These challenges can’t be solved by tools or production-only fixes. Not even by creators. 😄 They demand a holistic shift toward human-first systems built on adaptability, shared accountability, and expertise-based co-creation. Letting go means releasing outdated paradigms: the need for pre-defined answers, the idea that anyone can "know it all," and hierarchies that stifle collaboration. Instead, we have the opportunity to embrace: 👉 #Transparency, so everyone is informed and empowered to make decisions. 👉 #Shared #accountability, acknowledging strengths and true ownership of tasks. 👉 #Cocreation, bringing in the right expertise, whether AI, Culture, Gaming, or beyond. 👉 #Vulnerability and #presence, fostering trust and connection for real transformation Yes, tighter budgets and timelines are challenging, but they’re also opportunities to start with people first - to design systems that foster presence, connection, and innovation. What will you let go of to move forward? Slide into my DMs—I’d love to exchange ideas! 🤝 Ps. At fount.space we help redesign and implement new ways of working that bring clients and agencies together, fostering collaboration and adaptability. We combine these with digital-first production setups to create systems that truly work for today’s complex, fast-paced digital world. Thanks for your constant inspiration Heike Ehmann, Miriam Wilhelm, Iris von Tiedemann ❤️ Thanks for the intro Inka Wittmann Marc Isken 🙏 #processwork #cocreation #agility #transformation #systembasedawareness #changemanagement #humanfirst #production #organizationaldevelopment

So viele Gefiiiiiieeeehle 🥹 Gestern ging unsere erste Arbeit für fraenk live. 💛 Bzw. erstmal der Trailer: Deal oder Disaster. Black-Friday-Fails. Eine Talkshow im 90s Looks. 117 Fisch-Slipper? Eine Achterbahn der Gefühle. Mit der einzigartigen Moderatorin @itsbabyshelly und vielen weiteren Top-Gästen to come. Das ist erst der Anfang. Müsst ihr selber erleben, deswegen schaltet ein: auf #Instagram und #TikTok. Denn ab sofort heißt es: Klartext mit freank! Ich glaube, wir brauchen alle mal etwas, was wirklich einfach ist. 😉 Ein unendliches Dankeschön an die lieben fraenkies für das Vertrauen! 💛 Hanna, Michael, Rike und Virginia Singer. Das hat jetzt schon soo viel Spaß gemacht!! Wir freuen uns, mit euch das zu tun, wo wir für brennen: Marken über Social strategisch weiter zu entwickeln - mit überraschender Kreation. Unfassbar auch was das ganze C&C Team auf die Beine gestellt hat! Allen voran Michelle, Denis, Paulina und Anne. 🙌 Riesiges Danke auch an fount.space, an Philipp & Crew für diese Hammer Performanz - unmöglich ohne euch! Am Set hat's gefunkt. Ich hoffe jetzt auf Social auch! Also: Bleibt ehrlich, bleibt entspannt und vor allem: bleib bei uns 🫶 #ScaleFraenk

I don’t care about the content we produce… …Okay, that’s a bit of an exaggeration. But what I do care about is the collaboration and the co-creative process. Too often, we see "great outcomes" winning prizes and being celebrated, while the collaboration behind the scenes is chaotic, and stakeholders across departments and companies are treated poorly. This does not work and people feel it. We need to change the mindset. HOW we collaborate should be at least as important as WHAT we produce. Our industry is becoming more complex every day, demanding an unparalleled level of resilience and skill. The old waterfall is dying - just like intransparent and disrespectful leadership that withholds information and doesn't take decisions. In our recent collaboration with Jung von Matt SPREE and eBay Deutschland, we set a new benchmark together — not just in what we produced, but in how we collaborated. The result goes beyond just colorful images; it’s a shared growth and a deeper understanding of how teams and processes can be structured to meet today’s marketing challenges. These are the kinds of outcomes that go beyond prizes — they empower people to redefine what a "great outcome" truly means while they deliver creative excellence without burnout. This is exactly what we do at fount.space. We design collaborative processes and produce digital-first content. To those who believe that "Creative Excellence requires pain," I completely disagree. Excellence requires communication on eye level, brilliant talent curation, strong leadership that makes quick decisions, and the elimination of silos. In the ebay collaboration a joint team (brand, agency, media, production) managed to realize an entire 360 campaign in 1/4 of regular timing while saving significant overhead on brand, agency and media agency side. 👏🏻 A huge thank you to the eBay team — Bettina L., Eileen Tröger, Malaika Ewald, Tanja Contreras Morales — for rising to the challenge and going all in. 🚀 High five to Jung von Matt SPREE — Franziska Spiess, Inka Weigl (like BÄM), Sarah Dornieden (she/her), Ramona Junggeburth, Jan Schmechtig (he/him) — and everyone involved, for bravely rethinking how collaboration can be set up and trusting us. ❤️ And to the incredible fount.space team — Noelani Dreksler, Diana Helle, Jo Glenk, Ivan Boljat, Sascha Priesters, Frederike Wetzels, and everyone involved — you were beyond amazing and willing to embrace a new process that required rethinking production! 🦓 A special shoutout to Heike Ehmann (#ELMO), Miriam Wilhelm and like a zebra for empowering us since years and believing in our approach — even when it took years (!) to convert into a project! 😀 I’m incredibly thankful for opportunities like this, built on trust. We’ll be sharing more insights on this collaboration here and on our IG. Check out the latest articles from HORIZONT, GWA, PAGE – Das Magazin der Kreativbranche in the comments. Thanks Baerbel Egli-Unckrich