fount.space’s Post

I don’t care about the content we produce… …Okay, that’s a bit of an exaggeration. But what I do care about is the collaboration and the co-creative process. Too often, we see "great outcomes" winning prizes and being celebrated, while the collaboration behind the scenes is chaotic, and stakeholders across departments and companies are treated poorly. This does not work and people feel it. We need to change the mindset. HOW we collaborate should be at least as important as WHAT we produce. Our industry is becoming more complex every day, demanding an unparalleled level of resilience and skill. The old waterfall is dying - just like intransparent and disrespectful leadership that withholds information and doesn't take decisions. In our recent collaboration with Jung von Matt SPREE and eBay Deutschland, we set a new benchmark together — not just in what we produced, but in how we collaborated. The result goes beyond just colorful images; it’s a shared growth and a deeper understanding of how teams and processes can be structured to meet today’s marketing challenges. These are the kinds of outcomes that go beyond prizes — they empower people to redefine what a "great outcome" truly means while they deliver creative excellence without burnout. This is exactly what we do at fount.space. We design collaborative processes and produce digital-first content. To those who believe that "Creative Excellence requires pain," I completely disagree. Excellence requires communication on eye level, brilliant talent curation, strong leadership that makes quick decisions, and the elimination of silos. In the ebay collaboration a joint team (brand, agency, media, production) managed to realize an entire 360 campaign in 1/4 of regular timing while saving significant overhead on brand, agency and media agency side. 👏🏻 A huge thank you to the eBay team — Bettina L., Eileen Tröger, Malaika Ewald, Tanja Contreras Morales — for rising to the challenge and going all in. 🚀 High five to Jung von Matt SPREE — Franziska Spiess, Inka Weigl (like BÄM), Sarah Dornieden (she/her), Ramona Junggeburth, Jan Schmechtig (he/him) — and everyone involved, for bravely rethinking how collaboration can be set up and trusting us. ❤️ And to the incredible fount.space team — Noelani Dreksler, Diana Helle, Jo Glenk, Ivan Boljat, Sascha Priesters, Frederike Wetzels, and everyone involved — you were beyond amazing and willing to embrace a new process that required rethinking production! 🦓 A special shoutout to Heike Ehmann (#ELMO), Miriam Wilhelm and like a zebra for empowering us since years and believing in our approach — even when it took years (!) to convert into a project! 😀 I’m incredibly thankful for opportunities like this, built on trust. We’ll be sharing more insights on this collaboration here and on our IG. Check out the latest articles from HORIZONT, GWA, PAGE – Das Magazin der Kreativbranche in the comments. Thanks Baerbel Egli-Unckrich