Future Meeting Space

𝗠𝗲𝗴𝗮𝘁𝗿𝗲𝗻𝗱𝘀 𝗮𝗹𝘀 𝗧𝗿𝗲𝗶𝗯𝗲𝗿 𝗱𝗲𝘀 𝗪𝗮𝗻𝗱𝗲𝗹𝘀 🔀 In einer Zeit, in der Megatrends wie New Work, Generationenwandel und Künstliche Intelligenz unsere Lebenswelt nachhaltig verändern, stehen auch Business Events vor großen Umbrüchen. Nicht alle Angebote haben in ihrer bisherigen Gestalt eine Zukunft, dafür entstehen derzeit vollkommen neue Standards und Prozesse mit vielfältigen Potenzialen. Andere Modelle sind zeitlos erfolgreich und bewähren sich immer wieder. 🌟 Die Forschung von Future Meeting Space 2024 beleuchtet genau diese Fragen: Was kommt, was bleibt, was geht? 🔍 Wenn ihr mehr über die zukünftigen Entwicklungen in der Veranstaltungsbranche erfahren wollt, meldet euch zu Abschlusspräsentation der diesjährigen Forschungsergebnisse an. 🤝 📆23. Januar 2025 ⌚15:00 Uhr 📍online auf der GCB Event-Plattform 👇 Den Link zur Anmeldung findet ihr in den Kommentaren.

🌟 𝗟𝗼𝗻𝗱𝗼𝗻 𝗖𝗮𝗹𝗹𝗶𝗻𝗴: 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗧𝘂𝗻𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗖𝗶𝘁𝘆🎡 London provided the perfect backdrop for our last research meeting of "Emerging Opportunities, Persisting Classics, and Fading Models" across various industries. Our program featured best-practice visits and insightful discussions on transformation and innovation. 💡 A highlight was our meeting with Orson Francescone from FT Live, where we learned how the Financial Times successfully transitioned into the digital age. This session provided invaluable insights into what makes FT Live events stand out and how they are preparing for the future. In North London, we visited the BaseKX Centre for Entrepreneurship at UCL and discussing innovation management with Dr Ruth Weir. We also met with Jodie Eastwood of the Knowledge Quarter and Devi Clark of the Impact Hub London, focusing on inclusive and sustainable innovation. Additionally, we visited the Outernet London, the world's largest immersive entertainment space, now London’s top attraction. ✨ We concluded with a future-focused session with Jenny Southan from Globetrender. 🌐 Thrilled by the inspiring encounters and valuable insights from London!✨ And special thanks to Barbara Geier for her excellent organization of the research meeting.😊 To discover the results of this year's research phase, register for our final event. Link below! #FutureMeetingSpace #Innovation #Transformation #KnowledgeQuarter #London #FTLive #ImpactHub #Outernet #Entrepreneurship #KnowledgeTransfer

What’s Next for the Future of Meetings? Join Matthias Schultze, Managing Director German Convention Bureau for an exclusive webinar, “Beyond the Obvious: Underestimated Megatrends and Their Impact on Association Meetings.” He will present the latest insights from the current research phase of Future Meeting Space. 📅 Tuesday, 10 December ⏰ 11:00 CET 🌐 Zoom Webinar Discover overlooked megatrends driving change in the events industry and learn what they mean for the meetings ecosystem and how you can adapt to stay ahead. Don’t miss out—secure your spot! 👉 https://lnkd.in/dytXRvmQ #FutureMeetingSpace #ICCAWebinar #ICCAWorld #EventInnovation #AssociationMeetings

𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝗣𝗲𝗿𝘀𝗶𝘀𝘁𝗶𝗻𝗴 𝗖𝗹𝗮𝘀𝘀𝗶𝗰𝘀, 𝗮𝗻𝗱 𝗙𝗮𝗱𝗶𝗻𝗴 𝗠𝗼𝗱𝗲𝗹𝘀 ...the topic of this year's research phase. As megatrends like New Work, generational shifts, and artificial intelligence continue to reshape our world, business events are also undergoing significant changes. While some market offerings may not have a future in their current form, entirely new standards and processes with diverse potentials are emerging. At the same time, other models remain timelessly successful. FMS 2024 dives into these questions: what’s coming, what’s staying, and what’s going? Our goal is to identify opportunities for all stakeholders along the customer journey early on and enable data-driven, scientifically sound decisions. Join us for comprehensive insights into the latest developments and trends, engaging discussions with experts, and the presentation of innovative market potentials and business cases.

2. Eventforum Rheinland am 24. Oktober 2024 im RHEIN SIEG FORUM Wir freuen uns sehr, auch in diesem Jahr Matthias Schultze als Speaker beim #Eventforum begrüßen zu dürfen. Nach einem Überblick über die aktuelle Marktentwicklung präsentiert Matthias Schultze die Erkenntnisse der abgeschlossenen Forschungsphase des Innovationsverbunds Future Meeting Space . Kern der Studie ist die Entwicklung innovativer Veranstaltungselemente mit nachhaltiger Wirkung und echter Bedeutung. Business Events sind als Plattformen für Wissensaustausch und zur Vernetzung von Menschen echte Multitalente. Doch in einer Zeit vielfältiger globaler Herausforderungen und Transformationsprozesse müssen auch sie neu justiert werden. Wer sich für den Besuch einer Veranstaltung entscheidet, erwartet davon einen Mehrwert – etwa neues Wissen, außergewöhnliche Erlebnisse, Inspiration oder eine besondere persönliche Erfahrung. Kurz gesagt: Die #Veranstaltung soll einen im besten Sinne bleibenden Eindruck hinterlassen. Matthias Schultze zeigt in seinem Vortrag auf, mit welchen strategischen und inhaltlichen Elementen ein #Event in diesem Sinne „#meaningful“ werden kann, und liefert darüber hinaus konkrete Handlungsempfehlungen, wie die identifizierten Elemente in der #Praxis effektiv umgesetzt werden können. Alle Informationen und Anmeldung unter www.eventforum.nrw German Convention Bureau Katrin Walberer André Karpinski #Networking KAISERSCHOTE GmbH

𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗶𝗻 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗠𝗲𝗲𝘁𝗶𝗻𝗴 𝗦𝗽𝗮𝗰𝗲 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 The aim of today's workshop at Baykomm Leverkusen was to provide an update on the current research process and to further develop the business opportunities using a heat map of the effects of change. In recent weeks, our research process has been supplemented by the perspectives of experts who are not directly involved in business events. They have identified various market change potentials. These include the increasing importance of personalisation and hyper-personalisation 🎯, as tailored experiences are becoming ever more important. Sustainability and ESG criteria 🌍 are also becoming more important, which requires a strategic realignment. Hybrid and immersive events are becoming increasingly popular as they offer new opportunities for interaction and engagement. At the same time, the ability to engage in dialogue is becoming increasingly crucial in a polarised society. Digitalisation plays a key role here, as digital technologies form the basis for many of these developments. 🌐 Authentic sustainability activities are essential to gain the trust of participants. The changing world of work brings new challenges and opportunities. Generational change requires adjustments to meet different expectations. 🐛🦋 With this broader perspectiv, the input and preliminary work of the research group, market potentials were identified, business opportunities developed, and further elaborated in the workshop. Stay tuned for the next steps and the complete results. Make a note of 23 January 2025! 📆 Thanks to Ulrike Tondorf and Bayer for providing the location in Leverkusen. 🙏

𝗲𝗯𝘅.𝗹𝗮𝗯 𝗗𝗮𝘆 𝟭🚀 Yesterday marked the first day of our in-person meeting for the new GCB format, ebx.lab. The lab aims to serve as an autonomous hub for collaborative solutions and shared expertise, igniting fresh insights and fostering innovative thinking. 🌟 This year’s theme: A Reality Check for the German-speaking business #events landscape. Are we truly prepared for the profound transformations ahead in events, brands, and experiences? Where are the untapped potentials? And how can we develop tangible solutions that benefit both our organizations and the broader community? 🔍 We focused on three key transformation fields: Sustainability, Digitalization, and Generational Change in the workplace. After a warm welcome and get-to-know session with Matthias Schultze, Managing Director of the GCB, and ebx.lab host Felix Rundel three experts - Zoe Nogai, Claudia Ricci, and Oliver Knipping, PhD - shared insights into the key transformation fields with three "Reality Check" impulses💡 🗺️ In our first Lab Round, we dived deep into the core challenges and opportunities within each transformation field. For Digitalization, we identified a need for more courage and experimentation in process optimization, while emphasizing the importance of live, human interactions. For Sustainability, we discussed overcoming perfectionism and the prevailing urgency to optimize travel. For Generational Change, our groups highlighted the need to move away from age-based thinking, and the importance of understanding and adapting to generations' different communication and leadership styles. Stay tuned for more updates as we continue to explore solutions for the identified challenges in a second lab round today. 🚀 Fraunhofer IAO Dr. Stefan Rief Milena Bockstahler #ebxlab #innovation #sustainability #digitalization #GenerationalChange #business #future #meetings #mice #collaboration

🌟Diversity & Gender Shift: Leading Innovation in Business Events Continuing our Megatrends series, we highlight another key driver of change. 🔍 This trend recognizes the rich diversity in our society and focuses on the evolving landscape of gender, ethnicity, culture and identity. It's a move towards embracing different perspectives and life experiences. 🌐 In the business events sector, this megatrend is crucial. It is forcing organizers to design events that reflect the diversity of their audiences and ensure inclusivity for everybody. 📣 Careful selection of speakers, content and venues is now essential to represent the full spectrum of diversity and bring a wealth of voices and insights to each event. These events are all about celebratingof diversity and championing equality. A voice to the diverse and vibrant stories from all corners of society are given by these events. 👩💼👨💼 They're also a stage for promoting equality and diversity in business. They're the place to raise awareness, start conversations and share diversity and inclusion strategies. 📈Our recent study, published this January, already underlines the importance of diversity and inclusion as a key element of events. The data shows that events designed to embrace diversity in all its forms are received positively by the vast majority of attendees. A resounding 80% of respondents are inspired by diversity events and 75% are keen to attend such inclusive events. For more insights, download the study: https://lnkd.in/gyk5k5J5 German Convention Bureau, Fraunhofer Institute for Industrial Engineering IAO, Matthias Schultze, Dr. Stefan Rief, Milena Bockstahler, Tilman Naujoks, Birgit Pacher, Sophie Gienow #DiversityInBusiness #GenderShift #BusinessEvents #FutureTrends

𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲: 𝗧𝗵𝗲 𝗘𝘃𝗲𝗻𝘁 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆’𝘀 𝗠𝗼𝗯𝗶𝗹𝗶𝘁𝘆 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 🚗✨ The event industry is gearing up for a transformative journey, and mobility and autonomous driving are in the driver’s seat! Our latest Future Meeting Space research meeting in Berlin zoomed in on mobility, a megatrend that’s steering business events into new territories. 🌐🔍 Think about getting into a self-driving shuttle for your next conference, where the event’s flow matches the smoothness of the ride. This is not just a fantasy; it’s the future of event planning, and it’s coming fast! Right now, this scenario is more realistic as some countries like China or the US already have self-driving vehicles in operation. Germany is now testing self-driving vehicles. One example is the KIRA project, where these vehicles are deployed in on-demand service for the first time. 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗺𝗼𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 are shifting gears on how we experience events. Say goodbye to traffic snarls and parking puzzles. 🚫🚗 Efficient ride-sharing services and autonomous shuttles are now ensuring that attendees cruise in comfort, arriving energized and engagement-ready. For those blockbuster events, these services are a game-changer, navigating through crowds with finesse and agility. But the route doesn’t end with getting there. Event organizers are now crafting 𝗺𝗼𝗯𝗶𝗹𝗲 𝗲𝘃𝗲𝗻𝘁 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝘀 that move with our dynamic lifestyles. These concepts are not confined to static venues but are designed to flow, creating immersive experiences that transport participants to unique, unconventional spaces. 🔄📍 Moreover, autonomous vehicles are merging the 𝘃𝗶𝗿𝘁𝘂𝗮𝗹 𝗮𝗻𝗱 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝘄𝗼𝗿𝗹𝗱𝘀. Attendees can now utilize their travel time to work or dive into digital content, turning every moment into an opportunity for connection and creativity. 💡 Next up is our research meeting in September where we will develop new ideas based on the megatrend using the heat map to gain deeper insights into possible business ideas that meet and exceed the new standards. German Convention Bureau, Fraunhofer Institute for Industrial Engineering IAO, Matthias Schultze, Dr. Stefan Rief, Milena Bockstahler, Tilman Naujoks, Birgit Pacher, Sophie Gienow

Innovative Horizons: Berlin’s Startup Scene Through the Lens of Future Meeting Space ⚙️🔍 In the heart of Berlin, we've had the privilege of immersing ourselves in its startup ecosystem for the past two days. This journey into the heart of innovation was an enlightening deep dive, revealing the dynamic forces sculpting industries and revolutionizing the way we think about business models. 🤔 Our quest for inspiration led us to Berlin’s Start-up Hubs and accelerators, where the pulse of mobility, tourism, and technology beats strongest: During our visit to The Drivery, Lisa Jeller, CMP, DES, led us on an inspiring impuls & tour through the historical building and today's start-up hub where visionaries are actively shaping the future of mobility. Furthermore, BOSCH IOT presented on the Metaverse. They provided a comprehensive overview of the metaverse and offered a brief yet insightful introduction to practical applications within the Metaverse. At the Lufthansa Innovation Hub, we were captivated by the latest trends in travel and mobility, and impressed by how startups like Swifty and cloopio are making travel more convenient for customers. The team at Fraunhofer IAO gave us a fascinating update on their research, presenting a heatmap of innovation hotspots that align with mega trends and insights from our previous research gathering. This sparked two sessions of collaborative brainstorming, where each attendee brought forward innovative service and product ideas💡. Next, we'll get experts to check our findings and turn them into ideas for business. We’re excited to meet again in September📆. Keep an eye on! Over the next few weeks, follow our research snippets as we provide insights into the megatrends we’ve identified on which our subsequent research steps are based.