HUGO BOSS

This year at HUGO BOSS, we say “Love is Sweet!” 🍬 Our annual Valentine’s Day pop-up returned to our headquarters, curated once again by the Employee Experience Team.     We invited our colleagues to collect a ‘Sweet Pass’ — a small gift that included their Polaroid picture, a candy bar bag, and a Valentine's card — to spread some sweet feelings among our colleagues at the office, and with their loved ones at home.     The spirit of sharing and kindness was everywhere, as these initiatives reminded us that every day is an opportunity to share love with others. To our employees and our global LinkedIn community, we wish you a Happy #ValentinesDay together with your loved ones! #insideHUGOBOSS 

Ever wondered what a day as an intern is like at HUGO BOSS? Get an exclusive sneak peek!    Our “Day in the Life” video series puts the spotlight on our Young Talents who share their fresh perspectives and unique experiences at HUGO BOSS. Meet Luce, our Global Product Management intern, for a day in our office in Ticino.    Check out her full video on our YouTube channel, and explore more exclusive HUGO BOSS content. Subscribe now: on.hugoboss.com/HBYT- #insideHUGOBOSS

Beckham. BOSS. ONE name says it all.    David Beckham stars in our newly launched BOSS ONE Bodywear, the next milestone in our strategic partnership and our boldest move to date.    The collection showcases our dedication to style and excellence, featuring beautifully made, premium-quality men's underwear essentials — including trunks, briefs, tank tops, and T-shirts — in minimalist black and white. The campaign, directed by the legendary fashion photography duo Mert and Marcus, will captivate audiences with clips appearing in cinemas and on streaming platforms like Amazon Prime and Netflix.  Explore the BOSS ONE Bodywear collection on boss.com, at BOSS stores globally, and through selected wholesalers, available from February 1. Learn more about this exciting launch here: on.hugoboss.com/ONE- #BeYourOwnBOSS 

This year marks 50 years of sports sponsorship at HUGO BOSS — and we kick-started the celebrations at the iconic Hahnenkamm races in Kitzbühel, Austria. ⛷️    BOSS returned to the prestigious event — celebrating its 85th anniversary this year — as Presenting Partner. Our bold branding ran from the starters hut through the finish line, as well as the grandstand and the event area.    The atmosphere in Kitzbühel was thrilling and charged as the elite athletes skied down the Streif, the most challenging downhill slope in the world!     #BeYourOwnBOSS #HKR #HKR2025 

We are committed to being Sustainable Throughout — and we have made significant strides in this area over the past year.     We kicked off our traceability initiative with the future goal of giving our customers the ability to track the journey of a product through every stage of the supply chain. Then, in 2024, we introduced TrusTrace — a platform which enables complete upstream traceability from raw materials to finished products. Our dedicated team has already onboarded suppliers representing 80% of our production volume, and we aim to reach 99% by the end of 2025.    Find out more about our traceability mission in this video, featuring our Vice President Business Operations Excellence, Sebastian Berg.   #insideHUGOBOSS 

We are kicking off the year with exciting news: HUGO BOSS is now a #GreatPlacetoWork in 21 countries! ⭐     Thanks to feedback from over 14,600 employees, we're making HUGO BOSS better every day. This award shows our commitment to a fun, open, and inclusive workplace — and a certified Great Place To Work in Germany, Canada, China, UK, Brazil, Sweden, Italy, and more!     A big thank you to everyone who makes HUGO BOSS a fantastic place to work! Watch the video from Jochen Eckhold, our Senior Vice President of Global HR, where he shares his excitement about this award and our team's amazing work. #insideHUGOBOSS 

As we close the final chapter of 2024, we reflect on a year filled with Golden Moments #insideHUGOBOSS ✨    This season, we celebrate the successes, milestones, and connections that made 2024 truly sparkle. Thank you for being part of our journey and inspiring us to reach new heights!    We wish you a dazzling holiday season. May the new year bring you countless opportunities to shine and create your own Golden Moments.

We are excited to share that HUGO BOSS has once again been included in the prestigious Dow Jones Sustainability Index (DJSI) World! 🌿    This marks our eighth consecutive year in the index, and the fourth year in a row securing second place, maintaining last year’s strong score of 87 points.    The commitment to sustainability at HUGO BOSS is reflected in our outstanding results, including best-in-class scores in Human Rights, Tax Strategy, and Privacy Protection. This ambitious approach is not only recognized by S&P Global; for the second year in a row, our Sustainability Report has also been honored with the ESG Transparency Award, earning a spot among the "Leading Companies."    Four of our Environmental, Social, and Governance (ESG) experts share why being included in the DJSI is not only significant for HUGO BOSS, but also personally meaningful to them. A big thank you to Nathalie M., Clara Bondi, Philipp Kniesel, Markus Grawe, and all our teams for their dedication and hard work, as we remain committed to being sustainable throughout!    #insideHUGOBOSS 

The holiday season is here, and what better way to celebrate than with a HUGO BOSS Christmas market! 🎄    Last Friday, colleagues from Metzingen, Filderstadt, and Wendlingen came together for an evening of Golden Moments at our annual Christmas party. Our campus was transformed into a magical Christmas market, offering traditional delights like mulled wine and hot chocolate, against a glamorous backdrop of black and gold. The festivities continued late into the night, with amazing live performances by legendary pop star Ronan Keating and our very own rock band Backstreet BOSS.    Thank you everyone for making this a night to remember, and to the Events team for creating these special Golden Moments! ✨    #insideHUGOBOSS 

With the collective success of our teams, we SHAPE. TOMORROW. and shape the future of HUGO BOSS! 🚀    Our outstanding colleagues continue to outperform our peers, and their incredible achievements this year set industry standards that put us at the forefront of innovation. Here, we shine a spotlight on some of the fantastic accomplishments of 2024, and recognize the teams and individuals behind them:    Global eCommerce  🏆 Cognigy Awards: Multi-Agent Champion, recognizing our strategic use of Conversational AI in our HUGO BOSS Virtual Assistant.  🏆 Shop Usability Award®: For the detailed presentation of products, user-friendliness, and successful mobile optimization of the HUGO BOSS online shop.    Global HR  🏆 Talent Experience Award: Recognizing achievements using AI, automation, and experience to hire, develop, and retain employees, for the “RecSmart #RecruitLikeABOSS” project.    Global Omnichannel  🏆 Vogue Business Innovator of the Year: Jan Philipp Wintjes, Executive Vice President for Global Omnichannel, honored in the Vogue Business Top 100 Innovator list.    Group Strategy and Corporate Development  🏆 German Innovation Award: Special mention for the Magic Moment Jacket's innovative tag technology.    Group Finance & Tax  🏆 Digital Finance Function Award: Finance Team of the Year – International, for leading digital transformation.    Investor Relations  🏆 Investor’s Darling 2024: For outstanding investor communication.    Congratulations to our colleagues and teams! Here’s to more stellar achievements and Golden Moments in 2025. 👏  #insideHUGOBOSS