MACK One

MACK Research The MSC brings representatives of the creative industry together with experts in science and technology to catalyze innovations in the arts, media, and culture.  Three strong partners join forces for innovation. In the newly founded MACK Research initiative, MACK One will conduct pioneering research for the theme park industry in cooperation with the Media Solution Centre Baden-Württemberg (MSC) and the MSC members High Performance Computing Centre Stuttgart (HLRS - Höchstleistungsrechenzentrum Stuttgart) and the Hochschule der Medien Stuttgart (HdM Stuttgart). The ambitious collaboration will go beyond the Mack Group's existing day-to-day business and focus on the development of innovative technologies and concepts. The MACK Research Centre, which is based at the MSC and MACK One, is starting with two projects: Digital Twin Europapark Rust and Virtual Human. More information coming soon.

Next-Level VR Entertainment for Business! We’re thrilled to kick off our collaboration with ADMCS! We’re developing an engaging and innovative serious game experience that pushes immersion and interaction to new heights. This partnership reflects MACK One’s & VR Coaster GmbH & Co. KG’s commitment to creating meaningful and impactful digital projects—driven by passion, innovation, and a bold vision for the future. #GameOn #Innovation #SeriousGames #VRcoaster #MackOne

Follow the journey to Paris and a prestigious honor as our CEO Michael Mack and his father, Dr.-Ing. h.c. Roland Mack, receive France’s highest distinction! 🇫🇷🎖️ 🔗 Watch the aftermovie here: https://lnkd.in/eZ5tXp-k #MackOne #EuropaPark #LegiondHonneur #FrancoGermanFriendship #Innovation #Entertainment

An Honor That Makes History – Now on VEEJOY! We recently celebrated a historic milestone: Michael Mack has been honored with the title "Chevalier de la Légion D’Honneur:" for his outstanding contributions to Franco-German relations. What makes this moment even more special? For the first time in history, a father and son have both received this prestigious French distinction! 🇫🇷🇩🇪 Now, you can relive this incredible moment through an exclusive video series on VEEJOY! 🎖️ Michael Mack – Chevalier de la Légion D’Honneur: Watch here https://lnkd.in/eEHAyCki 🎖️ Dr.-Ing. h.c. Roland Mack – Officier de la Légion D’Honneur: Watch here https://lnkd.in/eNAn_yNK This honor is a powerful symbol of innovation, excellence, and Franco-German collaboration. The Mack family has always been a driving force in entertainment, culture, and diplomacy—and this recognition further cements that legacy. Join us in celebrating this extraordinary achievement and watch the story unfold on VEEJOY! #MackOne #EuropaPark #MichaelMack #RolandMack #LegiondHonneur #FrancoGermanFriendship #Innovation #Entertainment ©️ Laurent Blevennec / Présidence de la République France

The world’s largest toy fair Spielwarenmesse Nürnberg brought together international guests, brands, and industry leaders for an invaluable event, and #MACKMagic was thrilled to be part of it!    Alongside exciting meetings with our retail partners, we proudly presented DINO MATES – Holidays with Madame Freudenreich, our upcoming animated TV series produced by Mack Michael, during an exclusive License Preview together with Studio 100 International.   A big #thankyou to all our partners and to everyone who attended our License Preview. We are thrilled about upcoming partnerships as we gear up for DINO MATES and our Ed & Edda feature film GRAND PRIX OF EUROPE in 2025.

🇫🇷 A Historic Honor for Our CEO Mack Michael! 🇩🇪 A moment of pride and recognition! Our CEO, Michael Mack, Founder of MACK One and Managing Partner of Europa-Park, has been awarded the "Chevalier de la Légion d’Honneur"—France’s highest honor, personally bestowed by President Emmanuel Macron. This recognition reflects his unwavering commitment to Franco-German friendship, innovation, and the future of entertainment. As French Honorary Consul for the Freiburg and Tübingen regions, he has worked tirelessly to strengthen cross-border collaboration, cultural exchange, and technological advancement. The founding of MACK One France in Plobsheim further underscores his deep ties to France—spanning business, culture, and diplomacy. What makes this moment even more extraordinary? His father, Roland Mack, founder of Europa-Park, was also recognized at the same ceremony—making them the first father-son duo in history to receive this prestigious title. This partnership is also reflected in the world of film: In 2025, Grand Prix of Europe will hit cinemas, with Michael Mack as producer—once again symbolizing the deep connection between Germany and France in entertainment.  We proudly congratulate our CEO on this remarkable achievement! His vision, dedication, and relentless drive continue to inspire us. Together, we celebrate a future of even stronger Franco-German collaboration! 🔗 Learn more about Michael Mack’s journey: https://lnkd.in/ekAYFDRa ©️ Laurent Blevennec / Présidence de la République France #LégiondHonneur #MichaelMack #RolandMack #EuropaPark #MACKOne #Innovation #GermanyFranceFriendship #StrongerTogether #ProudMoment

🌟 AUREA Award 2025 – Where Creativity Meets Innovation For three extraordinary days, the AUREA Award transformed Europa-Park into a global hub for immersive entertainment. Under the leadership of Mack Michael, we proudly hosted visionaries and innovators from around the world to celebrate excellence in XR, VR, AR, and MR. This year’s theme, "Creative Convergence: Where Human Genius and Technology Collide," explored the exciting intersection of AI and storytelling, showcasing how bold ideas and cutting-edge technology shape the future of entertainment. Congratulations to this year’s winners: IMMERSION: Aquascope  INNOVATION: Kōkua  INTERACTION: Skatrix Pro  IMPACT: Virtual Worlds Museum and Arrival Space CREATIVE: Nocturnal Fugue With inspiring keynotes like Patrik Schumacher ’s vision of Metrotopia and contributions from Nona Hendryx, musician and trailblazer in art and technology, the AUREA Award once again demonstrated the incredible potential of immersive technologies. The MACK Research impressed with state-of-the-art innovations, unveiling the first-ever AR experience prototype for the iconic Euro-Tower and an AI-powered photo box that brings the magic of Europa-Park's themed worlds to life like never before. Here’s to pushing boundaries and shaping the entertainment of tomorrow! Many thanks to everybody and a special thanks to our partner iconomy. #AUREAAward2025 #MichaelMack #MACKOne #Innovation #ImmersiveTech #XRIndustry

Welcome to AUREA 2025! 🌟 What a start and what incredible pitches—we’re already inspired by the innovation and creativity on display. Here’s to shaping the future of immersive tech together!

Yesterday, #MACKMagic and Warner Bros. Discovery introduced our 90-minute animated feature film project GRAND PRIX OF EUROPE with Ed & Edda, produced by Mack Michael, to the professional film audience at Filmwoche München. A very special moment which makes us look forward to the upcoming months until the release in German-speaking regions on 24th July 2025 and worldwide in summer 2025. A big #thankyou to Warner Bros. Discovery and congratulations on the amazing tradeshow! #GrandPrixMovie #EdEdda Europa-Park Resort

Creative minds, innovative ideas, and a strong team: What a workshop! Yesterday marked the final day of an incredible 3-day creative workshop hosted by MackMedia and Europa-Park Resort where we joined forces to shape the video productions for 2025. From the very first brainstorming session, it was clear that diverse perspectives and shared experiences are the spark for innovation and creativity. During the creative sessions, we focused on exciting highlight productions and witnessed firsthand how individual ideas evolve into a shared vision. The passion and dedication of each team member were truly inspiring – boosting not only creativity but also our sense of team spirit. 💪 A definite highlight was the presentation of the results: there’s nothing quite like the feeling of creating something remarkable together. The day ended on a high note with a relaxed dinner, where we reflected on the experience in a casual and friendly atmosphere. The "Bader Alm in Oppenau" provided the perfect setting for creativity and collaboration during our workshop – an extraordinary location that inspired every moment. A huge thank you for this inspiring out-of-office experience! It reinforced the importance of open exchange and the incredible value of learning from one another. 🧠💭 How do you foster creativity in your team? We’d love to hear your ideas! #TeamBuilding #Creativity #Collaboration #CreativeProduction #Media #Creation #Entertainment