Meininger's International

"When you build a strong community during a tasting, 50% will return at the next occasion." What does it take to achieve this? Wine tourism is becoming an increasingly important source of revenue for wineries, and maximizing sales at the cellar door has never been more critical. In her latest article, Felicity Carter explores the evolving role of wine tastings and their direct impact on #revenue. Curious about how wineries can capitalize on this growing trend? Read the full article for more insights and strategies! https://lnkd.in/dJsdX3Vi Michaela K. Rodeno Corrina Wright Nicola Neumann Robin M. Back, Ph.D. Marcell Kustos, PhD University of Central Florida – Rosen College of Hospitality Management Champagne Characters Oliver's Taranga Vineyards #WineClub #WineTasting #TastingRoom #napa #WineTourism #CommunityBuilding #CellarDoorSales #WineBusiness #WineIndustry

Hong Kong – insights from a key hub in Asia’s competitive wine market: I recently attended the Hong Kong Trade Development Council Wine & Spirits Fair. Here are my 5 key #takeaways: 🍷 Experiential Marketing Over Product Focus According to Influencer Cecilia Wong, Gen Z prioritise new experiences over brand loyalty. "It’s not about celebrating the product but creating a meaningful experience." 📱 Social Media Is Crucial: With high social media penetration, short-form, authentic content is key to reaching younger audiences. "A three-minute video is too long," said Erika Haigh founder of Mai Sake. She added: "Striking images and human faces resonate more with young audiences than simply showcasing a bottle of wine." 🌱 Green Marketing Is More Than Hype Sustainability is a priority for Gen Z, increasingly demanding authentic green initiatives. “But we need to keep stressing that it’s about caring for the next generation,"  said Reeze Choi of Somm’s Philosophy. 🎮 Gamification in Education Playful and interactive approaches are replacing traditional, exam-focused learning methods. "People don’t want to be stressed out. We’re leaning toward playful approaches instead," said Jennie Mack DipWSET, FWS, IWS, SWS, Managing Director of the Asia Wine Service and Education Centre (AWSEC). 🇪🇺 (Fine) Wine Comes from Europe European wines, particularly from France, continue to dominate imports, reflecting strong consumer preferences. This trend is reflected in Cathay Pacific. "Every flight serves a French wine, along with one from the destination country," said Debra Meiburg MW, who advises #Cathay on wine selection. What do you think will shape the wine industry in the future? Want to find out more? 👇 https://lnkd.in/dRmbwAad #WineBusiness #WineIndustry #HongKong #WineTrends #Sustainability #Marketing #SocialMedia #HKTDC Markus Trapp GUSTAVSHOF-BIODYNAMISCH Nathalie PIGAGLIO Deutsches Weininstitut, The German Wine Institute i.e. Wines of Germany worldwide #DWI Bundesministerium für Ernährung und Landwirtschaft Christoph Thörle Frank Weissenborn Manuela Liebchen Frank R. Schulz, LL.M. Meininger's International Michael Ries ProWine Shanghai 

Austria’s wine country holds its own on the international market by focusing on the strengths of its decentralised structure and by prioritising environmentally conscious #viticulture. https://lnkd.in/dj3GGmzd #AustrianWine #WineAustria #EnvironmentallyConsciousViticulture #wine #piwi Österreich Wein Marketing GmbH - Austrian Wine Marketing Board

Is an oversupply following the conversion boom? The French organic #wine sector seems to be at a turning point. https://lnkd.in/eR5UHDhf Agence BIO Millésime BIO Sudvinbio Stefan Pegatzky

Treasury Wine Estates, owners of #Penfolds, one of the strongest wine brands in China, has bought a majority share in a #Ningxia winery. https://lnkd.in/dJXxB5Aa Penfolds Tim Ford #TWE STONE&MOON Winery #WineBusiness #WineIndustry

Robert Joseph notes two young brands that seem to be bucking the trend to lighter wine styles. https://lnkd.in/dAiNj4EB #WineBrands #WineMaketing #WineStyles #WineBusiness #WineIndustry #barefoot #xxlwines #mullet Dan Murphy's

At the WORLD BULK WINE EXHIBITION (WBWE) in November in #Amsterdam, the industry’s leading bulk #wine producers, buyers, logistics experts, and service providers gathered to do business and address the challenges of the global wine trade. Bulk wine represents approximately one-third of the global wine trade—a fact we often overlook. According to the Observatorio Español del Mercado del Vino (#OEMV), 3.2 billion liters of bulk wine were sold worldwide in 2023. Yet, these volumes came at bargain prices, with a total trade value of just €2.3 billion. The conference program explored key topics, including: - #Trends in the bulk wine sector - #Sustainability and #Logistics - #Dealcoholization I had the pleasure of hosting a discussion with #sommelier Job Seuren, owner of the #Michelin-star restaurant Zoldering in Amsterdam, on the connection between the on-trade, #gastronomy, and bulk wine. While these two sides of the market may seem worlds apart, Seuren emphasized how they can influence and inspire each other. After all, what consumers drink at home often shapes their preferences in the on-trade sector. https://lnkd.in/dTguG2Km Star Wine List The MICHELIN Guide OIV - Die internationale Organisation für Rebe und Wein Natalie MICHAUD walter valgalier Les Vignobles Foncalieu Alexei Mocanu Wine of Moldova Wayne Ellis (work) Duxton Vineyards Lost Valley bulk wines Javier Guiroy Gerd Rehm Peter Mertes KG Vinexposium Camille Cordasco Deborah Sanchez #BulkWine #MagicWine #WineSales #WineIndustry #WineBusiness #WineConsumer #WineTrends

As the US prepares to inaugurate a non wine-drinking president, Robert Joseph considers the challenges #demographics represent for the US wine industry. https://lnkd.in/gFU5Xby8 #cannabis #USwine #wineindustry #winebusiness #winemarketing #GenZ #NoLow Dr. Liz Thach, MW Christian Miller WINE MARKET COUNCIL Grand View Research, Inc Statista Bureau of Economic Analysis Danny Brager NielsenIQ Stella Rosa Wines Christopher Riboli Riboli Family Wines

Monika Reule, Managing Director of the Deutsches Weininstitut, The German Wine Institute i.e. Wines of Germany worldwide (#DWI), will step down from her position at the end of June 2025. https://lnkd.in/d6p_NRN7 Frank R. Schulz, LL.M. #GermanWine #GermanWineInstitute #WinesGermany #WineMarketing #WineIndustry #WineBusiness

Is the US Wine Market Through the Worst? Jeff Siegel asks the experts and analysts for their thoughts on where the US #wine market is heading next. Their answers offer a mix of both good and bad news. https://lnkd.in/eJ9ujcsE Erik McLaughlin METIS Dr. Liz Thach, MW Sonoma State University Wine Business Institute WINE MARKET COUNCIL Wine & Spirits Wholesalers of America Dale Stratton Rob McMillan Stoel Rives LLP #WineIndustry #WineBusiness #WineCrisis #USwine #USmarket #WineMarket