Phiture

In today’s competitive landscape, a world-class CRM strategy is not just about sending out messages—it’s about creating meaningful, lasting relationships with your customers. In the upcoming series of articles, we’ll dive deep into each of these five pillars, sharing actionable insights and strategies to help you transform your CRM approach and secure long-term success. Stay tuned as Alejandra Escobal explores each key point in detail and read the full article in our blog ⬇️ 👉 https://lnkd.in/eUPKARms

🚀 Not to start a debate… but Retention beats Acquisition 😉 A strong CRM strategy doesn’t just improve campaign performance—it shapes the future of businesses. Without a solid retention framework, even the most promising brands can hit a growth ceiling or see customers slowly drift away. So, what do the best CRM setups have in common? ✅ Personalization that drives engagement and loyalty ✅ A multichannel approach to ensure no user is left behind ✅ A focus on testing, automation, and value-driven strategies At Phiture, we’ve seen a lot of CRM setups for mobile apps over the years. The brands that truly succeed in driving retention and LTV aren’t just sending campaigns—they’re building seamless, data-driven customer journeys. Want to know how? Read the full article in the comments section. 👇 And stay tuned for more bite-sized CRM insights to help you build retention strategies that last! #CRM #Retention #GrowthMarketing

Here's what's new for ASO in the new year so far 👇 -- Apple will enforce trader status to comply with EU regulation Starting Feb 17, Apple will remove apps from the EU store if developers don’t declare their trader status. Traders must provide their contact details, which will be visible on the App Store. -- Google Play Store Enhances Store Listing UI For Games Google Play revamped its game listings UI, emphasizing app titles and auto-playing header videos. These changes aim to boost user engagement and conversions. -- VPN Apps Receive Verification Badges on Google Play VPN apps on Google Play can now earn verification badges by meeting criteria such as MASA Level 2 validation, install/review thresholds, and data transparency. -- Epic Games Expands Alternative Mobile App Store Epic Games is expanding its alternative mobile app store by adding 19 new Android games globally and 16 iOS games in the EU, including free games like Bloons TD 6 and Dungeon of the Endless. ... and much more! Head to our website for the full blog post.

Welcome to the team, Santiago! 🙌 🥳

Google Play is testing major UI changes on store listings, as recently announced at Google Playtime. Are you seeing the new layout already? 👀

Coming to Gamesforum Barcelona next week? ☀️ Don’t miss Claudia Trujillo and Edo Heijnen on stage, talking about how publishers are using AI tools to stay competitive in the app stores, and the future of paid acquisition campaign optimization. Find us here: 🕥 Thu, Feb 06 — 2:25 PM 📍 Alternative Growth Track

🇬🇧 Day 2 at #PGConnects London — our co-founders Andy and Moritz went on stage, breaking down how AI agents are redefining game marketing today. App Store Optimization for games is rapidly changing, with leading studios now being able to run hundreds of experiments every month to find breakout wins quicker — thanks to the help of AI. To learn more, check out PressPlay on Phiture's website! 🤓

Mark your calendars and catch Moritz Daan and Andy Carvell at #PGConnects London next week! Learn practical tips and insights into how to grow your games on the app stores, and see how studios are utilizing autonomous AI agents to run ASO experiments at scale. App Store Optimization For Games With PressPlay's Autonomous Agents 🕙 Tue, Jan 21, 2025 — 09:50 - 10:10 📍 Track Room 2, Audience Accelerator Hype Or A Real Force For Games – Where Are We With AI In 2025? 🕥 Mon, Jan 20, 2025 — 10:40 - 11:20 📍 Track Room 4, AI Advances

"Hype Or A Real Force For Games – Where Are We With AI In 2025?" Mon, Jan 20, 2025 — 10:40 - 11:20 #PGConnects London Track Room 4 — AI Advances There's so much hype around AI; it's almost as bad as when everyone was talking about Web3 Gaming (remember that?). I'm joining a panel that will cut through the bullshit and talk about practical application of AI in the games industry (inc. games marketing). I'll be sharing specifics and numbers, not hype. Phiture's AI solutions are driving real-world impact. #nobullshit Join me and the Phiture team at PocketGamer.biz's awesome #PGConnects London event: https://lnkd.in/dHWkQxT9

Meet the Phiture team at #PGCLondon! 🇬🇧 Pocket Gamer Connects is a fantastic event for mobile gaming professionals looking to stay up-to-date with the latest technologies and developments, and to network with friends in the industry. Reach out to us if you'd like to chat about growing your game and using AI on the app stores! 👋 Andrew Robertson Michael Feingold Moritz Daan Arthur Kolayan Andy Carvell