Sanrio Europe

Hello Kitty, the Undisputed Pop Icon! 🎀 From November 1st, Hello Kitty's birthday, we’ve seen her shine brighter than ever. The global media, our partners, and, of course, the fans have shown overwhelming love and support, reminding us all why Hello Kitty remains a permanent icon in pop culture. 🌍✨ Over the past seven days alone, she graced the covers of international magazines (both print and digital), appeared in major TV reports, opened new exhibitions, hosted immersive experiences, and attended live events—while also introducing exciting new products and collaborations to celebrate this monumental milestone. And this is just the beginning! The past year has been filled with surprises, special initiatives, and celebrations, and we have even more in store to make Hello Kitty’s 50th anniversary a year to remember. 🎉 Thank you to everyone who has supported and celebrated with us along the way. Here’s to many more years of joy, cuteness, and friendship with Hello Kitty!  #hellokitty #hellokitty50th #sanrio #hellokitty50thanniversary

Undiz transformed its Paris Saint-Lazare boutique into a Hello Kitty pop-up store 🎀. An immersive and progressive experience with photocall, playful decor, claw machines and kawaii stands, for an exclusive collection with pyjamas, sweats and t-shirts, especially designed to celebrate Hello Kitty's anniversary 🌸. #sanrio #hellokitty #hellokitty50th #undiz #kuromi #mymelody

We're thrilled to welcome Mr. Fib and Little Miss Surprise in our Mr. Men Little Miss classic book range! Mr. Fib is the smartest, strongest and funniest Mr. Men of all. Well, so he says, but don’t believe everything you hear! Mr. Fib fibs to impress people, but his fibs are getting bigger and bigger, and one day he goes too far and his friends are upset. Can Mr. Fib learn to tell the truth? Little Miss Surprise loves nothing better than surprises, and never knows what each day may bring. Life certainly isn't predicable when Little Miss Surprise is around! But is Mr. Quiet ready for one of her surprising days out?

We are beyond thrilled to announce that Hello Kitty has won the BEST CLASSIC LICENSED PROPERTYaward at the 2024 Licensing Awards 🏆✨ This recognition highlights the enduring appeal and iconic status of Hello Kitty, who on her 50th anniversary continues to bring joy and inspiration to fans of all ages.  A huge thank you to our incredible team, our amazing partners and everyone involved in bringing Hello Kitty to life every day. This achievement wouldn’t be possible without your hard work and support. Here’s to many more years of creating smiles and spreading happiness! 🎀❤️ #HelloKitty #LicensingAwards2024 #HelloKitty50th #AwardWinning #Sanrio

Save the date: join us at Brand Licensing Europe in celebrating Hello Kitty's 50th anniversary with the cutest cake party! We'll be waiting for you at booth B151 on September 24th at 4.30 pm. #hellokitty #hellokitty50th #sanrio #hellokitty50thanniversary #ble #blelondon #ble2024 #savethedate

From July 18th to August 26th Hello Kitty joins Galeries Lafayette with a pop-up store on the 3rd floor of Paris Haussmann. A kawaii corner inspired by the City of Lights, recalling a metro stations, Moris columns and daily kiosks. Discover the selection of products in partnership with French brands such as Flotte, Le Bijou Parisien, Marie Martens or Balzac Paris, and take beautiful selfies with Hello Kitty in front of the Eiffel Tower! Hello Kitty will be present on August 6th to delight her visitors.

We want to deeply thank His Majesty King Charles III for his birthday wishes to Hello Kitty on her 50th anniversary, during the visit of Their Majesties Emperor Naruhito and Empress Masako.

We're thrilled to announce Mr. Men Little Miss Reimagined, a group exhibition reimagining Mr. Men characters through the lens of contemporary art. Taking place at Helm Gallery in Brighton until 21st July, the exhibition will feature artworks from six exciting contemporary artists from the UK, France and Armenia. The work will range from paintings to pencil drawings, hand-gilded glass to AI compositions. In conjunction with the exhibition, internationally acclaimed artist Will Blood created a public art mural in the lanes. Adam Hargreaves himself will be attending the exhibition and offering members of the public the incredible opportunity to receive an original drawing, created in front of them, especially for the show.

The Hello Kitty Trend Edition from essence is finally here: together with our partner cosnova we are making make-up dreams come true from July 1st with a long-awaited collaboration just in time for Hello Kitty’s 50th anniversary. With lovely details and cheerful colors, this collection is a must-have for all beauty lovers. From glittering face highlighters to shimmering, nourishing lip products, paired with tools in the cute Hello Kitty look such as tweezers, brow styler or even a practical pocket mirror.

To celebrate the 50th anniversary of Hello Kitty, MONNAIE DE PARIS is minting a collection of gold and silver coins that will delight fans of Japanese pop culture.   Discover the whole collection, as adorable as Hello Kitty at https://lnkd.in/dm78p9wA   #MonnaieDeParis #HelloKitty50 #Sanrio