SATO Europe

Marketing is about more than promotion. It plays a key role in educating industries, driving change, and shaping a more sustainable future. In this SATO Tea Time Session, Emilie Delaunoy, European Marketing Manager for SATO Europe, sits down with Jorge L. Urribarri to share her perspective on how marketing helps businesses move toward solution-focused strategies. She explains how supporting internal teams with the right materials ensures customers receive real value. Sustainability is a priority for SATO Europe. With the EU’s carbon neutrality targets ahead, businesses need solutions that help them adapt. Marketing helps communicate these solutions in a way that makes sense for every stakeholder in every industry. Emilie also shares her thoughts on IKIGAI, the idea of finding balance between what you love, what you’re good at, what the world needs, and what you can be paid for. For her, that balance is found in sustainability. Watch now to hear her insights. #SATOEurope #SATO #TeaTimeSessions #Sustainability #Podcast #MarketingForGood #Innovation #RetailSolutions #SupplyChain

SATO France marks 20 years as part of the SATO Group, following the acquisition of Etiquetage Rationnel SA in 2005. Two decades of growth, innovation, and commitment to delivering market-leading labelling and auto-ID solutions. From expanding our local production capabilities to driving RFID advancements, our journey has been shaped by strong partnerships and a dedicated team. Thank you to our customers, partners, and colleagues for being part of this success. Here’s to the future. Read more: https://lnkd.in/epGjFcpE #SATO #SATOEurope #Anniversary #SupplyChain #AutoID #RFID #Logistics #Labelling

This week’s SATO Supply Chain Snapshot is here, bringing the latest trends shaping global supply chains. Europe is shifting from an export powerhouse to an import-driven economy, forcing supply chains to adapt. Sustainability remains a top priority, with organic farming now covering 11% of agricultural land, fresh produce adjusting to new packaging regulations, and fashion brands preparing for stricter due diligence rules. AI is transforming logistics, with 98% of leaders seeing it as critical for operations, while cybersecurity risks continue to challenge global supply chains. Stay ahead with the key insights driving 2025’s supply chains. Read the full article. #SATO #SATOEurope #SupplyChain #Innovation #Sustainability #RFID #DigitalProductPassports #DPP #Logistics #Transport #HoReCa

Ensuring food safety and compliance starts with accurate labelling and traceability. At this year’s ESE Seminar, SATO Europe joined local food industry leaders to explore the latest industry standards and innovative solutions shaping the future of food labelling. Elena Iolanda Pancu, Business Development Manager at SATO, took the stage to highlight the benefits of the FX3-LX printer and discuss how linerless labels and smart traceability solutions support food industry professionals in meeting evolving regulatory requirements. A case study on meat production traceability demonstrated the real-world impact of these technologies in streamlining operations and ensuring compliance. Thank you to everyone who attended and contributed to the discussions. Let’s keep driving innovation in food safety and labelling! #SATOEvents #SATOEurope #SATO #HoReCa #FoodSafety #SupplyChain

Meet Olaf Metzner, Key Account Manager at SATO Europe. Since joining in 2010, Olaf has been supporting businesses across Saarland, Rhineland-Palatinate, Baden-Württemberg, and Bavaria with tailored solutions that go beyond just products. From printers and consumables to RFID and linerless labels, he works closely with business partners to deliver the right hardware and technology for retail, manufacturing, and transport & logistics. With a deep understanding of industry challenges, Olaf is committed to helping customers optimise efficiency and improve operations with solutions built for their needs. Outside of work, you’ll find him sailing or expanding his collection of vinyl records. If you're in his region and looking for expert guidance on labelling and auto-ID solutions, feel free to connect. #SATOEurope #SATO #MeetTheTeam #RetailSolutions #Logistics #RFID #KeyAccountManager #SupplyChain

This week’s Supply Chain Snapshot is live, delivering key insights into the trends shaping global supply chains. We explore how RFID solutions are helping hospitals improve bed management and patient flow, reducing inefficiencies in critical healthcare operations. Cybersecurity threats remain a major concern for global supply chains, with the World Economic Forum highlighting the growing risks to digital infrastructure. In the automotive sector, Trump-era tariffs on Canada and Mexico could significantly impact logistics costs, while AI is becoming central to pharmaceutical supply chains, improving clinical trial efficiency. Retail is shifting towards circular business models, and the EU is tightening regulations on fast-fashion imports from platforms like Temu and Shein. Meanwhile, reindustrialisation is reshaping Europe and the US, with governments investing in reshoring and supply chain resilience. Food and agriculture continue to evolve, with Spain launching a national nutrition strategy and new innovations in sustainable insect-based food production gaining traction in Central Europe. From RFID-driven logistics innovation to sustainability and trade regulations, this week’s insights are packed with everything you need to stay ahead in 2025. Read the full article directly on LinkedIn. #SATO #SATOEurope #SupplyChain #Innovation #Sustainability #RFID #DigitalProductPassports #DPP #Logistics #Transport #HoReCa

SATO Europe is returning to EuroCIS 2025, the leading retail technology trade fair in Europe! From 18th to 20th February, we’ll be at the RFID Network Lounge in Hall 9 – Stand C04, alongside sys-pro GmbH, CipherLab Europe, and other RFID providers. Our team will be showcasing the latest advancements in RFID for retail, helping businesses enhance efficiency, visibility, and sustainability. Join Klaus Becker, Jörg Weßel, Christian Cürvers, Detlev Müller, and Frank Zimmer at our booth for live demonstrations and insights into how SATO’s RFID solutions are shaping the future of retail operations. 📍 Hall 9, Stand C04 📅 18-20 February 2025, Düsseldorf 🔗 Book an appointment: https://lnkd.in/eEwr7GHJ 🎟 Contact us for free tickets! See you at EuroCIS! #SATOEurope #SATO #SATOEvents #EuroCIS #EuroCIS2025 #RetailTechnology #Retail #RFID #RetailSolutions #SupplyChain

If you couldn't join us at Sirha in Lyon last week, you can catch up with all the action in this video recap. The star of the show was our HACCP Food Safety solution, and we had our experts, including Célia Bouyenval and Lilian CHARLES, on site to demonstrate how we're revolutionising kitchens across the HoReCa industry. Watch the video to find out more about our booth, solutions, and overall experience at the event. #SATO #SATOEurope #HoReCa #Sirha #Sirha2025 #SupplyChain #FoodSafety

This week’s SATO Supply Chain Snapshot is live, bringing you the latest updates on regulation, resilience, and technology shaping global supply chains. We revisit the latest Battery Passport Standards and what businesses need to know, as the push for sustainability and traceability accelerates across industries. The automotive sector is facing rising logistics costs and the potential return of Trump-era tariffs, while wildfires in Los Angeles highlight the increasing impact of climate events on supply chains. Retail and hospitality are adapting to new supply chain challenges, with the UK government launching support for high street logistics and hotels investing in smarter inventory management. Meanwhile, UPS is expanding RFID and digital transformation efforts, and new research from Loftware explores how businesses can prepare for Digital Product Passports. Read the full article directly on LinkedIn. #SATO #SATOEurope #SupplyChain #Innovation #Sustainability #RFID #DigitalProductPassports #DPP #Logistics #Transport #HoReCa #News

New EU regulations on battery passports are set to transform traceability and compliance across industries. With the latest standards now released, businesses must prepare to meet the 2026 deadline for Digital Product Passports. The shift towards greater transparency, sustainability, and regulatory compliance means companies need robust solutions to capture and manage critical data throughout a battery’s lifecycle. RFID and QR codes play a crucial role in enabling seamless data management, ensuring compliance, and supporting a circular economy. SATO Europe is working closely with businesses to implement scalable, future-proof solutions that align with these new requirements. Now is the time to act and ensure your supply chain is ready. Read more about the latest battery passport standards and what they mean for businesses: https://lnkd.in/dW4UnYiB #SATOEurope #SATO #DPP #DigitalProductPassport #BatteryPassport #RFID #Sustainability #Traceability #Compliance #SupplyChain