Shikenso Analytics

We've partnered with The Icon League for their first ever season! 🔥 The innovative small-pitch league, ignited by Toni Kroos and Elias Nerlich, utilizes our advanced computer vision technology to bolsters its commercial capabilities through detailed insights and analyses on brand exposure and performance of partners. Alvaro Magel, Head of Partnerships at 360Media (Agency of record): "Building strong, professional relationships with our partners is a cornerstone of our long-term vision. Shikenso Analytics is a trusted leader in sponsorship analysis, making them an ideal partner to enhance the value we deliver to our league and sponsors." For the full story, head to our blog 👉 https://lnkd.in/eGDMYXXw #SponsorshipSuccess #MeasurableFact #TheIconLeague #Analytics #SportsBusiness #SportsMarketing

Every week, I get asked the same question: "What is Media Value?" It’s a term that gets thrown around a lot, but many still struggle to understand its true meaning and importance. At its core, Media Value is about understanding the impact of brand exposure, quantifying what it’s worth in real monetary terms. I personally like refer to Media Value as Ad Opportunity Cost. It’s a way to understand what you would’ve paid for the placement on TV, YouTube, or Twitch. Now you may wonder: - Do we treat all placements the same? - Does the quality of exposure matter? - Does tracking go beyond visible exposure? - Can we view every single placement and its value? - What role does AI play here? We’ve unpacked all of this in our latest blog post. Dive in here: https://lnkd.in/euQr5bBf

What’s the secret behind GIANTX’s 269% media value growth? Spoiler: It’s not luck. GIANTX faced one of the biggest challenges in esports: reducing reliance on competitive success while attracting new sponsors. Their solution? A game-changing content format paired with a data-backed strategy. With Shikenso Analytics, GIANTX: - Achieved 41% audience growth - Boosted media value by 269% - Secured 17 sponsorships This award-nominated strategy (yes, European Sponsorship Association (ESA) Awards finalist!) is now available in a FREE whitepaper packed with: - Real campaign data - Insights into top sponsorship asset - A roadmap for crucial sponsorship KPIs Who’s this for? - Brands wanting to see sponsor value - Esports orgs ready to sell smarter with data - Agencies looking to drive measurable results - Tournament organizers building sponsor value Download the whitepaper now. https://lnkd.in/eeyJGug6 Don’t leave your sponsorships to chance - get inspired and level up your strategy with proven insights. 🚀

Sports Business Events in Europe in 2025! 🌍 Attention sports business leaders, enthusiasts, and innovators. 2025 is packed with incredible opportunities to grow your business, build your network, and shape the future of the sports industry! 📈 Here’s a quick look at some of the most anticipated events happening across Europe this year: 👉 https://lnkd.in/eqerA_3W Which event will you be attending this year? 💭 #SponsorshipSuccess #MeasurableFact #SportsBusiness #Networking #Events

One new years resolution every partnership manager should have: ✅ Using our AI-powered analytics tools to measure the success of sponsorship campaigns! #SponsorshipSuccess #MeasurableFact #AI #Analytics #FridayFun #NewYear

As we close the chapter on 2024, we’re proud of all the incredible moments, challenges, and triumphs that shaped this past year for all of us at Shikenso Analytics. Now, looking ahead to 2025, we’re filled with more determination than ever. This year holds so much potential, and we can’t wait to create new opportunities, achieve new milestones, and continue to grow. From all of us at Shikenso, Happy New Year! 🌟🎆 #HappyNewYear #NewYear #2025

🎄 Merry Christmas from all of us at Shikenso Analytics! 🎁 As we reflect on the year gone by, we are thankfull for the incredible people who make our journey so meaningful. Our dedicated employees, loyal clients, trusted partners, and supportive community. You are the reason we continue to grow, innovate, and thrive. Your trust, collaboration, and encouragement inspire us every day. This holiday season, we hope you find time to pause, celebrate, and create unforgettable moments with those who matter most. Here’s to a festive season filled with warmth, laughter, and love! 🥂 #Christmas #MerryChistmas #Holidays

Porsche spacecraft on alien planets? Adidas shoes in outer space? Sony tech leading the way? This isn’t an ad. → It’s Intergalactic! The creators of The Last of Us (Naughty Dog) just announced their next big game, Intergalactic, and it's packed with seamless brand integrations: 🎮 Sony powers the tech. 👟 adidas outfits the explorers. 🚘 Porsche AG drives the adventure. Simple product-placement? No! It’s world-building. And it’s genius! A game that feels real. Brands that stay relevant. And the exciting thing about collaborations like this is the ripple effect they create... even before the game was launched! Read how we help to measure the impact on our blog: https://lnkd.in/gt4GEDm2 P.S. The trailer looks 🔥! Who else is hyped for this game? #Gaming #ImmersiveExperience #CreatorEconomy

🎉 Another year has flown by, and what a year it's been! 🎉 We recently came together to celebrate with our amazing team, and it was such a fun, laughter-filled evening full of great memories. The mini football games at "Socker Beats" were definitely the highlight. Whether it was competing in table football, challenging a robot in goal-wall shooting, testing our precision skills, or going head-to-head in esports, everyone had a blast! The night wrapped up with a cozy Christmas dinner, great conversations, and so many laughs. All in all just the perfect way to end an incredible year. A huge thank you to everyone on the team for your hard work and dedication that has helped us achieve so much this year. We couldn't have done it without you. 🙏 Looking forward to another fantastic year ahead! 🌟 #SponsorshipSuccess #MeasurableFact #TeamCelebration #ChristmasParty #CompanyCulture

✨ We are thrilled to announce that GIANTX, together with our amazing partners at Shikenso Analytics, has been shortlisted for the European Sponsorship Association (ESA) Awards 2025 in the category of "Best Use of Measurement & Insight". 🏆 This nomination celebrates the success of our esports and gaming-driven content strategy, which we have transformed into a sponsor value engine using Shikenso’s AI-powered analytics. 💡🎮 🎯 The results of this collaboration are truly extraordinary, showcasing how data and innovation can reshape the future of esports sponsorship. 📅 On March 13th, we’ll join the industry’s finest at The Brewery, London, to celebrate this achievement and share more about this groundbreaking case study. -- ✨ Estamos emocionados de anunciar que GIANTX, junto a nuestros increíbles partners en Shikenso Analytics, ha sido nominado para los European Sponsorship Association (ESA) Awards 2025 en la categoría de "Mejor uso de Medición e Insights". 🏆 Esta nominación celebra el éxito de nuestra estrategia de contenido impulsada por esports y gaming, transformada en un motor de valor para patrocinadores gracias a las herramientas analíticas potenciadas por inteligencia artificial de Shikenso. 💡🎮 🎯 Los resultados de esta colaboración son realmente extraordinarios, demostrando cómo los datos y la innovación pueden transformar el futuro de los patrocinios en esports. 📅 El próximo 13 de marzo estaremos en The Brewery, Londres, celebrando junto a los mejores del sector y compartiendo más sobre este caso de éxito. #ESAawards #Sponsorship #EsportsInnovation #DataDriven