TOTL Legal Marketing

Should Your Law Firm Stay on X (Twitter)? With so many businesses reconsidering their presence on X, it’s tempting to follow the herd and deactivate. But before you make any decisions, let’s think strategically. Leaving X simply because others are doing so—or because you’re not a fan of Elon Musk—isn’t a solid reason to shut down your account. Whether you stay or leave should be based on your firm’s specific goals and audience engagement. Ask yourself these questions before making a decision: 1️⃣ How many followers do you have? Are they engaging with your content, or is your account relatively quiet? If you have a strong follower base that’s engaging meaningfully, it might be worth staying. 2️⃣ Are you getting the traction you want? Review your analytics. Is your content generating the visibility and interaction that aligns with your goals? If X isn’t delivering value, that’s a better reason to leave than just following trends. 3️⃣ Are there other platforms better suited to your audience? If your firm already has more traction on platforms like LinkedIn or Instagram, it might make sense to shift your focus there. Different platforms attract different audiences, so choose the one that aligns with your target clients. The bottom line: keep your law firm’s digital strategy at the centre of this decision. Don’t close your X account out of frustration or sheepthink (new term!)—do it because it’s the right move for your firm. And if you’re unsure, consider maintaining a basic or dormant presence while ramping up efforts on more productive platforms. What’s your firm’s approach to X? Are you staying or leaving? #sheeps #marketingstrategy #legalmarketing #twitter #lawfirms

One of the most common questions I get from clients is about the best legal rankings out there, and here’s my take. With so many rankings available, it’s hard to keep track, but based on my experience, these stand out for their recognition, rigorous research, and reputation. This isn’t backed by quantifiable data —it is just my perspective, in a nutshell! Chambers and Partners Legal 500 IFLR1000 Leaders League Best Lawyers Best Law Firms Lexology Index (formerly Who is Who Legal) IP STARS (Managing IP) World Trademark Review (WTR) ITR World Tax Benchmark Litigation What do you think? Would you add any more to the list? #legalrankings #legaldirectories #legalmarketing

When reviewing legal ranking submissions, I often see two scenarios: 1️⃣ A super long, overly technical description. 2️⃣ A brief, two-sentence superficial description (this one is more common). Example of the later: "We assisted client X in an M&A transaction." While concise, this doesn’t tell the full story or showcase your expertise. What am I talking about? If you want to be considered for rankings such as Legal 500, Chambers and Partners, IFLR1000 , Lexology, IP STARS (Managing IP), ITR World Tax, etc., preparing a strong submission document is key (though not mandatory). A submission typically requires a brief description of your work over the past 12 months. After seven years of preparing directory submissions, I’ve found that a good description includes the following six elements: ➡ Client Identification and Business Nature: Mention the client’s name and provide a brief description of their business or industry. ➡ Setting the Scene: Explain the issue or dispute, its background, and how it arose. ➡ Actions Taken: Describe the specific legal steps your firm took to address the issue. ➡ Complexities and Challenges: Highlight any legal, procedural, or client-specific challenges. For cross-border matters, describe the international aspects and how they were handled. ➡ Resolution or Next Steps: State the outcome or, if ongoing, the next steps. ➡ Value Added or Impact: Explain the significance of the matter for the client. And all of this within 220 words! I break it down below 👇 #LegalMarketing #LegalSubmissions #LegalProfessionals #LegalRankings