Improve your directory submission matters with this six steps. #LegalRankings
Law firm marketing and BD. Helping lawyers and law firms build and monetise their visibility online.
When reviewing legal ranking submissions, I often see two scenarios: 1️⃣ A super long, overly technical description. 2️⃣ A brief, two-sentence superficial description (this one is more common). Example of the later: "We assisted client X in an M&A transaction." While concise, this doesn’t tell the full story or showcase your expertise. What am I talking about? If you want to be considered for rankings such as Legal 500, Chambers and Partners, IFLR1000 , Lexology, IP STARS (Managing IP), ITR World Tax, etc., preparing a strong submission document is key (though not mandatory). A submission typically requires a brief description of your work over the past 12 months. After seven years of preparing directory submissions, I’ve found that a good description includes the following six elements: ➡ Client Identification and Business Nature: Mention the client’s name and provide a brief description of their business or industry. ➡ Setting the Scene: Explain the issue or dispute, its background, and how it arose. ➡ Actions Taken: Describe the specific legal steps your firm took to address the issue. ➡ Complexities and Challenges: Highlight any legal, procedural, or client-specific challenges. For cross-border matters, describe the international aspects and how they were handled. ➡ Resolution or Next Steps: State the outcome or, if ongoing, the next steps. ➡ Value Added or Impact: Explain the significance of the matter for the client. And all of this within 220 words! I break it down below 👇 #LegalMarketing #LegalSubmissions #LegalProfessionals #LegalRankings
