UNICEPTA

In a world where digital #communication dominates, the value of face-to-face connections cannot be overstated. We embrace a digital-first culture – our teams work across time zones, from anywhere in the world, whether from home or in one of our offices. Flexibility is at the heart of how we operate, aligning seamlessly with our clients’ needs. In November, this global mindset came to life as we hosted the managing staff of our international offices at our Cologne headquarters for an International Round Table Week of #collaboration, #innovation, and #connection. For Rong Wang, Managing Director APAC, meeting with familiar faces, some of which she’s only met virtually, it was a meaningful step forward: " I appreciate the open communication to tackle the problems and the joint cooperation. UNICEPTA has always benefited from globalization and will continue to benefit from international cooperation.” The week combined sessionson AI, branding, and market trends with moments to build stronger connections – from exploring the city of Cologne and the occasional visit to one of the many Christmas markets to team dinners and other team building incentives. Tim Zecchin, Managing Director of UNICEPTA UK, summed it up: "The focus was very much on enhancing collaboration across our global clients, offices, and diverse teams. The mix of insights and informal moments showed how powerful our collaboration can be – and left us excited for the journey ahead." Our Co-CEO Sebastian Rohwer, concludes on the invaluable visit of our international colleagues: "In-person exchange reminds us of the strength in coming together as one global team." Naturally, we finished the week in style. Closing the action-packed week with our Christmas party, reflecting on shared successes, an eventful year and an exciting future ahead. We are going to continue to #listentotheworld

We’re proud to have colleagues in cities across the globe – from Shanghai to Washington D.C., São Paulo to Paris, Cologne or Berlin. But sometimes, a local event takes center stage, especially for our teams in Germany.  Last night’s #DFBPokal round of sixteen between 1. FC Köln and Hertha BSC GmbH & Co. KGaA was one such moment. For Cologne, it was historic: the team secured its spot in the quarterfinals for the first time in 15 years. 🎉 Congratulations! And for Berlin? A hard-fought match worth every cheer. With offices in both cities, the excitement within our company was palpable – two of our home bases, one intense rivalry. But high-stakes games like these don’t just bring drama and celebration; they also raise important questions: ✈️ What’s the environmental cost of travel for matches like these?  💡 How can clubs and players use their platform to address sustainability and social issues? In our report in collaboration with Sport Positive, we explore football’s unmatched global influence and its potential to lead the way in tackling today’s challenges. A few highlights: ✅ Why #sustainability conversations reach millions but often fall short of deeper engagement.  ✅ How clubs like Liverpool Football Club and players like Vinícius Jr. #ViniJr inspire global audiences through impactful initiatives.  ✅ What steps are needed to turn the world’s most popular sport into a driver for societal change. Dive into our findings and see how football – and other sports – can make a difference. 👉 Access the football-focused version of the report here: https://lnkd.in/e4tw_Nhe 📢 What’s your take? Should football take a stronger stance on sustainability and #socialresponsibility? Let us know in the comments! 💬

Are you drowning in #data, struggling with #misinformation, or racing against the clock to create impactful content? Today’s #communications landscape is more complex and demanding than ever. Corporate communicators face a relentless 24/7 media cycle, an overwhelming volume of data, and rising expectations to deliver insights faster, better, and more strategically. But how can businesses stay ahead of the curve while navigating these challenges? During yesterday’s KI:Arena Masterclass hosted by School for Communication and Management (SCM), our colleagues Reyhan Weiß and Manuel Wecker explored exactly this question. Their session, “AI Meets Media: Decoding Tomorrow’s Insights Today,” showcased how cutting-edge #AI solutions are transforming corporate communications. We want to share a few highlights of their lecture in case you’ve missed it: ✨ Tackling fake news with advanced semantic analysis and automated content verification is becoming a relevant task in #corporatecommunications ✨ Communicators need to utilize AI-powered tools to streamline content creation for press releases, newsletters, and social media ✨ AI-enhanced media monitoring can support in gaining strategic insights through and ultimately empower data-driven decision-making ✨ Strengthening risk management by detecting global trends and signals, from strikes to natural disasters will be a key task in communication where AI can ideally support decision-makers Now we want to hear from you: Take the poll below and join the conversation!

🌍 Fascinating insights on how the climate narrative is evolving! COP29 highlights the growing influence of digital activism and the shifting relevance of global summits in the climate conversation. Dive into the analysis and see how the trends are shaping the path forward. 🚀

How will #Trump’s return reshape global business strategies? Yesterday, Sebastian Rohwer, our Co-CEO, moderated an engaging #MünchnerGespräche web session, where experts discussed the profound implications of the 2024 U.S. Presidential Election for international companies.  Key Takeaways from the discussions🌍 Economic optimism remains vital for Trump’s supporters, with “America first” shaping domestic and global policies. Reduced regulatory pressure in the US could give businesses a competitive edge, making it easier to invest there.  Germany, seen as a “little brother,” has an opportunity to lead – European businesses should emphasize job creation in the US.  The global landscape is shifting – how will your strategy adapt? Thank you so much, Jork de la Fontaine, for the excellent coordination and collaboration – shaping a meaningful dialogue in the communications sector through the Münchner Gespräche network. At UNICEPTA, we’ve been closely monitoring the US election. Our latest report, part three of our #USElection2024 #MediaAnalysis Series, delves into key developments following the election and their impact on the global business environment. Key findings from the report include: ➡️ A surge in social media conversations about economic issues, surpassing immigration as the top concern immediately after the election.  ➡️ Shifts in the public focus on abortion, with discussions declining as other issues take precedence.  ➡️ Controversy surrounding Trump’s cabinet picks, sparking debates across industries and media platforms.     📥 Dive into the full analysis and download the report here: https://lnkd.in/e3rsQdce #insights #corporatecommuncations 

Are You Ready for the Next Era of Insights? As #ArtificialIntelligence continues to transform the media landscape, how can businesses harness its power to stay ahead? At this year’s #KIArena hosted by School for Communication and Management (SCM), UNICEPTA’s Manuel Wecker and Reyhan Weiß will tackle this very question in their masterclass session: "AI Meets Media: Decoding Tomorrow’s Insights Today"  📅 November 27, 2024  ⏰ 10:00 – 10:30 (CET) Manuel and Reyhan will showcase how cutting-edge #AI tools are shaping the way we analyze and interpret media data – giving you actionable insights to make smarter decisions faster. Whether you're a #communication leader, #data strategist, or tech enthusiast, this masterclass offers a unique opportunity to discover the future of media intelligence. 💡 What you can learn from this session How AI helps navigate the data deluge  How AI turns data into actionable insights  How AI can support in the fight against fake news    Don't miss out on this dynamic digital experience! Tickets are still available for both days of the conference. And if you want an astonishing 50% discount on your ticket use code: #kiarena50! 🚀 🎟️ Secure your spot here: https://lnkd.in/emP7zaM4

🎾 From the ATP Finals to the Bigger Picture: Tennis as a Catalyst for Sustainability and Social Impact 🌍 As the #ATPFinals thrilled tennis fans worldwide, the sport’s impact extends far beyond the court. UNICEPTA and Sport Positive’s latest study reveals tennis' unique role in driving conversations on #sustainability and #socialchange. Key highlights: 📈 Tennis ranks among the top sports for its proportion of sustainability-focused content, with significant peaks around major events like Wimbledon and the US Open. 🌱 Initiatives like the ATP’s carbon tracker app and activism from players like Coco Gauff spotlight the sport's growing commitment to #climateaction and equity. 💬 Yet, while sustainability content garners media attention, public engagement remains a challenge, signaling a need for more resonant messaging. Tennis proves that sport can lead societal discourse – but how can we amplify its influence to drive action? 💡 Explore these #insights and more in our white paper available for exclusive download, a study covering ten major sports. 📥 Get in touch with us in the comments if you want access to the tennis specific version of our report or download the entire study here: https://lnkd.in/e7MSY2DU

For 18 years, the CorpComms Awards have stood as a beacon, celebrating the creativity, dedication, and impact that corporate communicators bring to the industry. UNICEPTA UK is honoured to once again join forces with CorpComms Magazine and the wonderful Helen Dunne as main sponsor, recognising the remarkable achievements that continue to shape our field. 🌟 Just a few hours left until the stage is set at Porchester Hall, London, for an unforgettable celebration of excellence in corporate communications. Together with esteemed clients Shell, Schroders Wealth Management, and British Airways, we’ll be applauding outstanding campaigns and inspiring innovations across the industry. From the reception to the final cheers, this gala promises to showcase the very best in our profession, and we’re eager to see who will be bringing home the prestigious awards. Curious about this year's nominees? Discover who’s in the running and join us in celebrating the industry’s finest. For more details, visit: https://lnkd.in/e97FuycB Good luck to all of them 🏆 We’re looking forward to an evening filled with inspiration and celebration – and maybe some familiar faces! If you’ll be attending, feel free to connect with Tom Marshall, Amy McManus, or Oliver Nash. Stay tuned for highlights from the event!

In today’s world, where the call for #diversity, #equity, and #inclusion grows stronger across industries, recognising and understanding diverse perspectives has never been more essential. At UNICEPTA, we’re committed to fostering meaningful dialogue and driving change in these critical areas. That’s why we’re thrilled to celebrate our colleague, Amy W., who was recognised with a bronze AMEC Award last week for her remarkable ‘In the Picture’ report – a #thoughtleadership piece that brings diversity and inclusion to the forefront of media insights. Amy’s dedication, expertise, and vision led her to design and deliver this report single-handedly, spotlighting the representation (or lack thereof) within media landscapes. Congratulations, Amy, on this well-deserved award! We’re proud of your achievement and delighted to see your work recognised by the industry. If you are interested in finding out more about her research and the brilliant insights for #corporatecommunication that you can find in this report you can download it for free here: https://lnkd.in/eXRFzc_Y

UNICEPTA UK has worked with UNICEF for nearly twenty years, and we are very proud of the research and insight that we provide to a wide range of stakeholders at this prestigious organisation, which supports them in their core mission to advocate for the protection of children’s rights across the world. Last week, the quality of the work that we do in partnership with Jan May and the UNICEF team was validated by AMEC Measurement and Evaluation with multiple #AMECAwards: 🥉 Our monthly insight reporting on the digital profile of ongoing humanitarian emergencies won a Bronze award in the Best multi-market reporting category and Silver in Most effective planning, research and evaluation in the public and not-for-profit sectors. 🥈 Our global meta-analysis of top performing social media content won a Silver award in the Most impactful client recommendations arising from a measurement study category. We look forward to continuing and expanding our ongoing engagement with UNICEF and winning many more awards in years to come.