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🤔 Ever wondered how the shift from traditional marketing segmentation to behavioural segmentation is changing the game? By dividing customers into groups based on their behaviour, brands can identify specific patterns and send targeted marketing materials more effectively. 📊 Discover more in our latest blog! #ZeotapCDP #BehaviouralSegmentation #TargetedMarketing https://hubs.li/Q02DxKrn0

🌐 Omnichannel marketing is all about seamless integration across every touchpoint—physical stores, e-commerce sites, mobile apps, social media, email marketing, and more. This ensures customers enjoy consistent messaging and effortless transitions between channels. But, managing interactions across these platforms is no small feat! Discover how Customer Data Platforms are pivotal in this process, boosting personalisation and enhancing the omnichannel retail experience. 🚀 Learn more in our latest blog post and take your omnichannel strategy to the next level! #OmnichannelMarketing #CDP #Personalization #RetailTech #MarketingStrategy #ZeotapCDP #Customerdataplatform

🔍 Curious how First Party Lookalike modelling is revolutionising audience expansion for brands? Zeotap CDP's innovative feature identifies users similar to your high-value customers, boosting targeted marketing and driving higher conversion rates and ROI. 🚀 Discover how this feature empowers brands to extend their reach and optimise marketing strategies effectively. Read full blog here: https://hubs.li/Q02DxMtd0 #ZeotapCDP #FirstPartyLookalike #FirstPartyData

Drive personalised customer engagement with Airship and Zeotap CDP 💡This partnership helps marketers tap into real-time data insights to facilitate highly personalised experiences that deeply resonate with the audiences. Discover more here: https://hubs.li/Q02D-Q0R0 #ZeotapCDP #Airship #CustomerDataPlatform #CustomerEngagementPlatform

While CDPs promise enhanced customer insights, engagement strategies, and marketing efficiency, this transformative journey is frequently punctuated by formidable challenges. In this short video, you will learn three key points that can elevate your strategy and make a Customer Data Platform implementation successful. 👉 https://hubs.li/Q02xJKnp0 For more information check out the following blog posts: ✅ Maximising CDP Project Success: The 3 key hurdles - https://hubs.li/Q02xJKmw0 ✅ The Art of Making CDP Projects a Success - https://hubs.li/Q02xJHZb0 #ZeotapCDP #CDP #Customerdataplatform

What is behavioural segmentation? And why should you leverage value-centric customer segmentation to enhance your data-driven strategies? Find out more in this blog post and fill out the form to download our free infographic with detailed segment-specific strategies. 👉 https://hubs.li/Q02DxtPl0

🍪 With cookie deprecation and privacy regulations being top of mind for 🛒 #retailers in 2024, having a 1st-party data strategy is crucial. Where does a CDP fit into this strategy? The right #CDP allows advertisers: 🔹 Unified customer insights 🔹 Real-time content delivery 🔹 Personalised user experience 🌐 Do you want to optimise your business strategy? Discover how Zeotap CDP is the best solution for you. 📥 Download your copy now: https://hubs.li/Q02DwWrw0 #ZeotapCDP #CDPforRetailMedia #CustomerDataPlatform #CDPforRetail

"𝑊ℎ𝑎𝑡 𝑎𝑑𝑣𝑒𝑟𝑡𝑖𝑠𝑒𝑟𝑠 𝑛𝑒𝑒𝑑 𝑛𝑜𝑤 𝑖𝑠 𝑎 𝑟𝑜𝑏𝑢𝑠𝑡 𝑓𝑖𝑟𝑠𝑡-𝑝𝑎𝑟𝑡𝑦 𝑑𝑎𝑡𝑎 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑦 𝑎𝑛𝑑 𝑎𝑟𝑡𝑖𝑓𝑖𝑐𝑖𝑎𝑙 𝑖𝑛𝑡𝑒𝑙𝑙𝑖𝑔𝑒𝑛𝑐𝑒 𝑡ℎ𝑎𝑡 𝑔𝑒𝑛𝑒𝑟𝑎𝑡𝑒𝑠 𝑛𝑒𝑤, 𝑑𝑒𝑒𝑝 – 𝑎𝑛𝑑, 𝑎𝑏𝑜𝑣𝑒 𝑎𝑙𝑙, 𝑢𝑠𝑎𝑏𝑙𝑒 – 𝑖𝑛𝑠𝑖𝑔ℎ𝑡𝑠 𝑓𝑟𝑜𝑚 𝑒𝑥𝑖𝑠𝑡𝑖𝑛𝑔 𝑑𝑎𝑡𝑎. 𝑇ℎ𝑒 𝑏𝑎𝑠𝑖𝑠 𝑜𝑓 𝑠𝑢𝑐ℎ 𝑎 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑦 𝑖𝑠 𝑎 𝑐𝑙𝑜𝑢𝑑-𝑏𝑎𝑠𝑒𝑑 𝐶𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝐷𝑎𝑡𝑎 𝑃𝑙𝑎𝑡𝑓𝑜𝑟𝑚. 𝐷𝑜𝑢𝑔𝑙𝑎𝑠 ℎ𝑎𝑠 𝑎𝑙𝑟𝑒𝑎𝑑𝑦 𝑟𝑒𝑐𝑜𝑔𝑛𝑖𝑧𝑒𝑑 𝑡ℎ𝑒 𝑠𝑖𝑔𝑛𝑠 𝑜𝑓 𝑡ℎ𝑒 𝑡𝑖𝑚𝑒𝑠. [...] 𝑊𝑖𝑡ℎ 𝑡ℎ𝑒 𝑖𝑚𝑚𝑖𝑛𝑒𝑛𝑡 𝑒𝑛𝑑 𝑜𝑓 𝑡ℎ𝑖𝑟𝑑-𝑝𝑎𝑟𝑡𝑦 𝑐𝑜𝑜𝑘𝑖𝑒𝑠, 𝐷𝑜𝑢𝑔𝑙𝑎𝑠' 𝐷𝑀𝑃, 𝑤ℎ𝑖𝑐ℎ 𝑤𝑎𝑠 𝑝𝑟𝑖𝑚𝑎𝑟𝑖𝑙𝑦 𝑏𝑎𝑠𝑒𝑑 𝑜𝑛 𝑡ℎ𝑖𝑠 𝑓𝑜𝑟𝑚 𝑜𝑓 𝑑𝑎𝑡𝑎, 𝑤𝑎𝑠 𝑖𝑛𝑐𝑟𝑒𝑎𝑠𝑖𝑛𝑔𝑙𝑦 𝑟𝑒𝑎𝑐ℎ𝑖𝑛𝑔 𝑖𝑡𝑠 𝑙𝑖𝑚𝑖𝑡𝑠. 𝑇ℎ𝑒 𝑟𝑒𝑡𝑎𝑖𝑙𝑒𝑟 𝑟𝑒𝑎𝑙𝑖𝑧𝑒𝑑 𝑡ℎ𝑎𝑡 𝑤𝑖𝑡ℎ𝑜𝑢𝑡 𝑎 𝑛𝑒𝑤 𝑠𝑜𝑙𝑢𝑡𝑖𝑜𝑛, 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝑐𝑜𝑛𝑡𝑎𝑐𝑡𝑠 𝑎𝑛𝑑 𝑡ℎ𝑒 𝑠𝑎𝑙𝑒𝑠 𝑡ℎ𝑒𝑦 𝑔𝑒𝑛𝑒𝑟𝑎𝑡𝑒 𝑐𝑜𝑢𝑙𝑑 𝑏𝑒 𝑎𝑡 𝑟𝑖𝑠𝑘. 𝑇ℎ𝑒𝑟𝑒 𝑤𝑎𝑠 𝑎𝑙𝑠𝑜 𝑎 𝑟𝑖𝑠𝑘 𝑜𝑓 ℎ𝑖𝑔ℎ𝑒𝑟 𝑐𝑜𝑠𝑡𝑠 𝑓𝑜𝑟 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝑟𝑒𝑡𝑒𝑛𝑡𝑖𝑜𝑛 𝑎𝑛𝑑 𝑎𝑐𝑞𝑢𝑖𝑟𝑖𝑛𝑔 𝑛𝑒𝑤 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠. 𝑆𝑜 𝑡ℎ𝑜𝑠𝑒 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑖𝑏𝑙𝑒 𝑑𝑒𝑐𝑖𝑑𝑒𝑑 𝑡𝑜 𝑟𝑒𝑝𝑙𝑎𝑐𝑒 𝑡ℎ𝑒 𝑝𝑟𝑒𝑣𝑖𝑜𝑢𝑠 𝑑𝑎𝑡𝑎 𝑚𝑎𝑛𝑎𝑔𝑒𝑚𝑒𝑛𝑡 𝑝𝑙𝑎𝑡𝑓𝑜𝑟𝑚 𝑤𝑖𝑡ℎ 𝑎 𝑡𝑎𝑖𝑙𝑜𝑟-𝑚𝑎𝑑𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝑑𝑎𝑡𝑎 𝑝𝑙𝑎𝑡𝑓𝑜𝑟𝑚 - 𝑏𝑎𝑠𝑒𝑑 𝑜𝑛 𝐺𝑜𝑜𝑔𝑙𝑒 𝐶𝑙𝑜𝑢𝑑 𝑎𝑛𝑑 𝐺𝑜𝑜𝑔𝑙𝑒 𝐶𝑙𝑜𝑢𝑑 𝑝𝑎𝑟𝑡𝑛𝑒𝑟 𝑍𝑒𝑜𝑡𝑎𝑝. 𝑊𝑖𝑡ℎ 𝑡ℎ𝑖𝑠 𝑑𝑒𝑐𝑖𝑠𝑖𝑜𝑛, 𝐷𝑜𝑢𝑔𝑙𝑎𝑠 𝑖𝑠 𝑛𝑜𝑡 𝑜𝑛𝑙𝑦 𝑝𝑟𝑒𝑝𝑎𝑟𝑖𝑛𝑔 𝑓𝑜𝑟 𝑡ℎ𝑒 𝑝𝑜𝑠𝑡-𝑐𝑜𝑜𝑘𝑖𝑒 𝑒𝑟𝑎, 𝑏𝑢𝑡 𝑖𝑠 𝑎𝑙𝑠𝑜 𝑙𝑎𝑦𝑖𝑛𝑔 𝑡ℎ𝑒 𝑓𝑜𝑢𝑛𝑑𝑎𝑡𝑖𝑜𝑛 𝑓𝑜𝑟 𝑎 ℎ𝑜𝑙𝑖𝑠𝑡𝑖𝑐, 𝑐𝑟𝑜𝑠𝑠-𝑐ℎ𝑎𝑛𝑛𝑒𝑙 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝑎𝑝𝑝𝑟𝑜𝑎𝑐ℎ 𝑡ℎ𝑎𝑡 𝑛𝑜 𝑙𝑜𝑛𝑔𝑒𝑟 𝑡ℎ𝑖𝑛𝑘𝑠 𝑖𝑛 𝑠𝑖𝑙𝑜𝑠." 👉 Read the full story on "Think with Google" Blog https://hubs.li/Q02xJvqB0 #CDP #DMP #Martech #MarketingStrategy #Zeotapcdp #Customerdataplatform #Douglas #GoogleCloud #Firstpartydata #cookielessfuture #cookiedeprecation

What is the difference between a Customer Data Platform (CDP) and a Customer Engagement Platform (CEP) in customer data management and engagement? While their objectives may overlap, their primary functions and applications vary significantly. This article aims to define these differences, underscore the unique roles of CEPs and CDPs, and provide real-world use cases for both platforms. https://hubs.li/Q02yvdbZ0 Enjoy the read! #CustomerDataPlatform #MarketingInnovation #ZeotapCDP #CDP #CEP #CustomerEngagementPlatform

Join us and explore the power of Customer Data Platforms. In This video our experts will discuss the topic, "Data-Driven Retail: Maximizing Value through First-Party Data and CDP." Watch it now to learn how first-party data and CDPs are reshaping customer engagement and driving retail growth, through real-world examples and use cases. 🎙️ Meet our panel of experts: ✅ Jessica Wegner, VP of New Business & Retail Media at DOUGLAS ✅ Thomas Töpfer, Head of Paid Media at REWE GROUP ✅ Stefan Blumenthal, ZEOTAP VP of Sales Central Europe - Moderator https://hubs.li/Q02y6x3L0 #RetailTech #CustomerDataPlatform #MarketingInnovation #ZeotapCDP #CDPforRetail #Rewe #Douglas #OMR