Adform

Is TV ready to redefine advertising outcomes? Adform’s CTV expert, William Jones, joins the panel "Moving TV to Outcomes: Effectiveness at the Heart" on 11th December at The Future of TV Advertising Global in London. Register here: https://lnkd.in/eXB-i3SN #adform #adtech #CTV #FTVA

We're proud to see Philip Acton, our UK Country Manager, featured in the '50 over 50' series in NewDigitalAge! Read his inspiring interview here:  https://lnkd.in/ej6DuT2i

We couldn’t be more excited to welcome Preben Duus Haanes as our new Country Manager for Norway! With a stellar 15 years at Microsoft and Google, Preben has consistently delivered exceptional results, bringing unparalleled expertise in sales, management, and business development. His leadership and vision are exactly what we need to strengthen Adform’s position in Norway and deliver even greater value to our clients. Read more: https://lnkd.in/dmC-2YQt #adform #adtech

What does the future of addressability look like? We partnered with ID5.io on their State of Digital Identity report to explore how the industry is navigating the shift beyond cookies. The findings? Nearly 75% of respondents say Google’s policy changes won’t slow their progress. Ready to dive deeper? Download the report for all the insights: https://lnkd.in/eeqwcjSv #Adform #AdTech #ID5

Discover how Transavia, a leading budget airline, successfully reached Safari audiences in cookieless environments while lowering their CPA compared to Chrome. By leveraging Adform’s DSP and ID Fusion, AGENCE79 scaled campaigns across 40+ first-party IDs with unified frequency control, achieving cost-efficient performance and incremental reach. Learn more: https://lnkd.in/d8gD5pPv #adform #adtech #identity

How is the EU's Digital Services Act (DSA) shaking up digital advertising? From ad labeling to data privacy, this regulation is setting the stage for a more consumer-first approach. Dive into this insightful article by Adform’s VP for Legal and Privacy Compliance, Elena Turtureanu, featured in AdMonsters, to discover how the DSA is shaping a more accountable digital ecosystem: https://lnkd.in/dv3z85ED

Meet our game changers! Dive into the minds of the world's leading marketers. Read how Tajj Zeb, Vodafone's Programmatic Lead, is focused on tackling industry challenges head on such as the cookieless era and the fragmented media landscape. https://lnkd.in/dUrYhYcR

Join our VP of Legal and Privacy Compliance, Elena Turtureanu, at IAPP Europe Data Protection Congress 2024 as she shares insights in the workshop "Adtech and Privacy: Prospects and Pitfalls" on November 19th. Dive into the latest in AdTech compliance, data privacy, and practical strategies to stay ahead! Register here: https://lnkd.in/eesREtc5 #adform #adtech #privacy

We’re excited to share that our Cultural Business Guide was recently featured in Børsen, Denmark’s top business newspaper. This recognition highlights our commitment to fostering an inclusive and collaborative environment for our global team. As our CHRO Director, Charlotte Kure Juul, shared in the article: “The core of our success as a company lies in strong collaboration. And collaboration is simply better when people feel good and respected.” This guide is helping us bridge cultural differences, strengthen teamwork, and build a workplace where everyone can thrive.   Thank you to all Adformers for continuing to set a new standard for workplace culture and for making Adform a leader in the tech industry. https://lnkd.in/dfscSdFt   #Adform #InclusiveCulture #GlobalTeam #Leadership #Innovation #WorkplaceCulture

How has the addressability landscape shifted in 2024? We’ve teamed up with ID5.io on their State of Digital Identity report to look at the future of identity, and the data is clear: almost 75% of respondents stated that Google’s u-turn won’t derail their transition away from cookies. Download the report for further insights: https://lnkd.in/eeqwcjSv #adform #adtech #ID5